Ecommerce in India has grown up to be huge and enviable industry in last few years. Increasing base of internet connected consumers with growing income is driving this stupendous growth. However challenges remain in terms of stiff competition, high customer acquisition costs, fickle customer loyalty and lower margins. Can predictive analytics help these firms solve some of these challenges? Yes if adopted and applied religiously across functions. Predictive analytics can help unlock value across data sources and help firms improve efficiency and ROI of marketing campaigns, improving lead conversions and lot more. This deck attempts to map predictive analytics offerings across life cycle of customer.