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Managed customer cross sell lifecycle for finance co
 

Managed customer cross sell lifecycle for finance co

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This document summarizes approach used to predict cross sell propensity of a customer and identify optimum cross sell portfolio. This information is used by marketing and sales team to get in touch ...

This document summarizes approach used to predict cross sell propensity of a customer and identify optimum cross sell portfolio. This information is used by marketing and sales team to get in touch with customer leads to convert them into sales.

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    Managed customer cross sell lifecycle for finance co Managed customer cross sell lifecycle for finance co Presentation Transcript

    • Managed customer cross-sell life cycle for Finance co. BUSINESS OBJECTIVE: To improve the response rate and reduce the cost to cross-sell other products to existing customer. OUR APPROACH: Hot leads Completed Applications; generated and documents forwarded to forwarded to the client E-mail field marketingExisting Data loaded, Profile Create customers, ScoreCustomers ‘Create single Build X-sell Customer on TM List X-sell Model TSR contacts FOS meetsAll relevant view’ of model based FOS Propensity Prospects; customer, Appfields in DB prospects on profile of pick up converts to signed; collect all customers the hot customers documents leads SMS Call centre Build Response Model data purged Tracking propensity on regular model for roll basis out. Benefits Derived • Increase in response rate and reduction in cost of customer acquisition • Improved ROI on the campaigns • Built marketing database to create analytical model for segmentation marketing • Track and measure campaign performance on demand • Automate multi-stage and multi-channel campaign (SMS + TM);(SMS + Email + TM) with ease www.valiancesolutions.com