You Too Can Use Web 2.0 The wonderful wizard of 2.0 We’re off to see the wizard…

Don’t Worry. It’s not this scary… Or this perfect…

Don’t Worry.

It’s not this scary…

Where the Story Takes Us The Tornado (convergence of catalytic factors) The Cast of Characters (influencers, you!) The Journey (where are we going?) The Wizard (the ‘magic’ – what’s behind the curtain?) No Place Like Home (figure out what really matters)

The Tornado

(convergence of catalytic factors)

The Cast of Characters

(influencers, you!)

The Journey

(where are we going?)

The Wizard

(the ‘magic’ – what’s behind the curtain?)

No Place Like Home

(figure out what really matters)

What’s Over The Rainbow? (or why go?) There’s Something Good Over There! No Fear New Dialogue Effective (Affordable) Tools Ability to Try

There’s Something Good Over There!

No Fear

New Dialogue

Effective (Affordable) Tools

Ability to Try

Wide use of internet, common platform Increased amount of information generated Increased demand for ease of use Increased demand for “connectedness” Need to “ level the playing field ” Need to contribute The Tornado… Web 2.0: perceived second generation of web-based communities and hosted services — such as social networking sites, wikis, etc. — which facilitate collaboration and sharing between users. (wikipedia.com) Why Web 2.0?

Wide use of internet, common platform

Increased amount of information generated

Increased demand for ease of use

Increased demand for “connectedness”

Need to “ level the playing field ”

Need to contribute

The Average NY Times contains more information than a person was likely to come across in a lifetime in the 18 th Century.

It’s been up to you all along… The Cast of Characters

One out of Eight Couples Married in 2006 Met Online. MySpace is the 11 th Largest Country in the World. The Number of Text Messages Sent each day exceed the Total Population of Earth. 2.7 Billion Google Searches Per Month.

The Yellow Brick Road Why use Web 2.0?

Position Yourself – Inform & Educate The Source for Information The Source for Conversation The Source for Feedback The “first stop” on the internet

Position Yourself – Inform & Educate

Email Marketing Online Auctions Virtual Gift Catalog Online Merchandising Fundraising Events Widgets Membership & Online Renewal Pay Per Click Pledges

Connect & Communicate

Marketing & Branding (face it, you have some competition)

stand out

Listen to people who matter

Create Community Connect & Communicate Position Yourself (as?) Support Clients $$$$$$ Inform & Educate Marketing & Branding Listen

Create Communities

Ok, I only have Three People LinkedIn, BUT Behold…the power of Web2.0!

Now I know all these people!

The Old Way Post Event Send mailed invite Send email invite (maybe) Get responses Wonder why no one comes Wonder why we make no money Do it again next year

Post Event

Send mailed invite

Send email invite (maybe)

Get responses

Wonder why no one comes

Wonder why we make no money

Do it again next year

The Old Way You push Out….then what?

You push Out….then what?

The New Way Post an idea for an event idea on your blog – ask for feedback and comments Get responses from several key members, clients, community folks, stakeholders Reshape event to fit Post event on your blog Have new blog post show up in users RSS feed reader Have people register online with comments (that others can read) Have others start posting about your event in their blogs Set up concurrent event in SecondLife Wonder why so many people are showing up Wonder why expenses are so low Post blog about your experience, get kudos online from attendees the next day along with feedback for next year’s event!

Post an idea for an event idea on your blog – ask for feedback and comments

Get responses from several key members, clients, community folks, stakeholders

Reshape event to fit

Post event on your blog

Have new blog post show up in users RSS feed reader

Have people register online with comments (that others can read)

Have others start posting about your event in their blogs

Set up concurrent event in SecondLife

Wonder why so many people are showing up

Wonder why expenses are so low

Post blog about your experience, get kudos online from attendees the next day along with feedback for next year’s event!

The Wizard RSS Feeds Blogs & Vlogs Social Bookmarking Online Communities Website Building Tools Marketing Mapping & Research Calendaring

RSS Feeds I couldn’t say it better myself

I couldn’t say it better myself

Other “Information Aggregators” Bloglines GoogleAlerts Google Reader Technorati Blogger You Tube Blip.TV Flikcr Blogs & News Social Media

Bloglines

GoogleAlerts

Google Reader

Technorati

Blogger

You Tube

Blip.TV

Flikcr

A Quick Word About SecondLife

Blogs & Vlogs A publicly accessible journal for an individual or organization (sometimes with video).

A publicly accessible journal for an individual or organization (sometimes with video).

BethKanter dotorg Includes Journal (text) Video (vlogs) Screencasts Podcasts Photos Widgets Tag Cloud (and more!)

Social Bookmarking Del.icio.us A Class By Itself

Del.icio.us

A Class By Itself

Social Bookmarking Del.icio.us A Class By Itself

Del.icio.us

A Class By Itself

Online Communities 1 2 3

Website Building Tools

Website Building Tools widget forms video links blog photos

(Other) Website Building Tools

Marketing

Mapping & Research Atlas Free Website Polls

Atlas

Free Website Polls

1 2 3 4 5

The “Fly”(ing Monkeys) In The Ointment Skepticism Lack of Understanding, Time, Resources Board & Staff Backlash Too Much of a Good Thing

A Heart A Brain The Nerve A Home

People who love you (your cause ) People who tell you the truth Support Inter action Communication Fun! Hey! Where are all the links?

People who love you (your cause )

People who tell you the truth

Support

Inter action

Communication

Fun!