ConductingONLINE SURVEYS          Valerie M. Sue, Ph.D.
1.   Introduction
Learning Objectives 1   Identify the purposes of survey research 2   Define the characteristics of a survey 3   Outline th...
ResearchProcess
5Research purpose Research goal   Research objective
Research Purpose1   Exploratory2   Descriptive3   Explanatory
Identify the research purpose  A survey to gauge employee  satisfaction.  A public opinion poll of registered  voters befo...
Research GoalGeneral statement outlining theaim of the research.    Establish an assessment plan for    the department.
Research ObjectivesSpecific statements about whatwill be measured.    To determine the number of    projects completed in ...
Research objectives should be   Specific     Measurable Reviewed by     Informed by   experts      the literature
What is aSurvey
A survey is a system for collecting information
used to describe, explain or predict
knowledge, attitudes or behaviors.
SurveyResearchProcess
Define surveyobjectives or hypotheses
Conduct       Consult withliterature   subject matter  review        experts
Conduct preliminary research:  focus groups, interviews
Choose survey   method:e-mail, website,   mobile
Evaluate       Draftsampling   questionnaire options    & invitation
Pretest  Design &                questionnaireselect sample                 & invitation
Launch survey, monitorresponses, send reminders
Download, clean & analyze data
Prepare report &present findings
Survey Modes                 Telephone               Postal mail                              interview                Fac...
Evaluate pros &                  26cons of eachmethod
Postal Mail  Advantages              Disadvantages  Low cost                Low response rate  Wide geographic reach   Len...
Telephone Interviews  Advantages              Disadvantages  Limited coverage bias   Fewer land phone lines  Fast response...
Face-to-Face Interviews  Advantages            Disadvantages                        Limited geographic  Good response rate...
Online Surveys  Advantages              Disadvantages  Can be low cost         Coverage bias  Fast & efficient        Too ...
SurveyResearchTimeline
• Define survey      • Continue literature  objectives           review• Begin literature   • Review objectives  review   ...
• Revise objectives                        • Select sampling• Conduct preliminary                          strategy  resea...
• Pretest                          questionnaire &• Draft questionnaire     invitation  & invitation          • Revise    ...
• Launch survey    • Send additional• Send reminders     reminders    Week 7             Week 8
• Continue data• Download & clean                       analysis  data                     • Write first draft of• Analyze...
• Finalize report• Write second draft of                          • Prepare  report                            presentatio...
• Present survey  results   Week 13
Summary
Use an Online Survey if1   Sample is large &    widely distributed                          5   Sampling frame            ...
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ConductingOnlineSurveys_Sue_ch1

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Presentation to accompany chapter 1 in "Conducting Online Surveys," (Sage Pub., 2012).

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ConductingOnlineSurveys_Sue_ch1

  1. 1. ConductingONLINE SURVEYS Valerie M. Sue, Ph.D.
  2. 2. 1. Introduction
  3. 3. Learning Objectives 1 Identify the purposes of survey research 2 Define the characteristics of a survey 3 Outline the steps in the survey process 4 Evaluate survey administration methods 5 Determine when an online survey is useful
  4. 4. ResearchProcess
  5. 5. 5Research purpose Research goal Research objective
  6. 6. Research Purpose1 Exploratory2 Descriptive3 Explanatory
  7. 7. Identify the research purpose A survey to gauge employee satisfaction. A public opinion poll of registered voters before an election campaign. A survey of online shoppers focused on shopping cart abandonment.
  8. 8. Research GoalGeneral statement outlining theaim of the research. Establish an assessment plan for the department.
  9. 9. Research ObjectivesSpecific statements about whatwill be measured. To determine the number of projects completed in the department. To uncover inefficiencies in departmental processes.
  10. 10. Research objectives should be Specific Measurable Reviewed by Informed by experts the literature
  11. 11. What is aSurvey
  12. 12. A survey is a system for collecting information
  13. 13. used to describe, explain or predict
  14. 14. knowledge, attitudes or behaviors.
  15. 15. SurveyResearchProcess
  16. 16. Define surveyobjectives or hypotheses
  17. 17. Conduct Consult withliterature subject matter review experts
  18. 18. Conduct preliminary research: focus groups, interviews
  19. 19. Choose survey method:e-mail, website, mobile
  20. 20. Evaluate Draftsampling questionnaire options & invitation
  21. 21. Pretest Design & questionnaireselect sample & invitation
  22. 22. Launch survey, monitorresponses, send reminders
  23. 23. Download, clean & analyze data
  24. 24. Prepare report &present findings
  25. 25. Survey Modes Telephone Postal mail interview Face-to- face E-mail interview Website Mobile
  26. 26. Evaluate pros & 26cons of eachmethod
  27. 27. Postal Mail Advantages Disadvantages Low cost Low response rate Wide geographic reach Lengthy response period Contingency questions No interviewer bias ineffective Sensitive questions Don’t know who is easier to ask responding
  28. 28. Telephone Interviews Advantages Disadvantages Limited coverage bias Fewer land phone lines Fast response Confusion w/sales calls Complex questions Intrusive possible Wide geographic reach Call screening
  29. 29. Face-to-Face Interviews Advantages Disadvantages Limited geographic Good response rates reach Complex questions Time-consuming & possible expensive Longer interviews Susceptible to possible interviewer bias Observational data Sensitive topics difficult collection to explore
  30. 30. Online Surveys Advantages Disadvantages Can be low cost Coverage bias Fast & efficient Too many digital surveys, resulting in overload Contingency questions effective Direct data entry Wide geographic reach
  31. 31. SurveyResearchTimeline
  32. 32. • Define survey • Continue literature objectives review• Begin literature • Review objectives review with experts Week 1 Week 2
  33. 33. • Revise objectives • Select sampling• Conduct preliminary strategy research • Locate or create• Choose survey sampling frame method Week 3 Week 4
  34. 34. • Pretest questionnaire &• Draft questionnaire invitation & invitation • Revise questionnaire & invitation Week 5 Week 6
  35. 35. • Launch survey • Send additional• Send reminders reminders Week 7 Week 8
  36. 36. • Continue data• Download & clean analysis data • Write first draft of• Analyze data report Week 9 Week 10
  37. 37. • Finalize report• Write second draft of • Prepare report presentation Week 11 Week 12
  38. 38. • Present survey results Week 13
  39. 39. Summary
  40. 40. Use an Online Survey if1 Sample is large & widely distributed 5 Sampling frame is available2 Timeline is short 6 Convenience sample is adequate Multi-media3 Topic is sensitive 7 features would enhance project Audience has Staff has4 access to necessary technology 8 technological capability

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