Measures online reputation and authority, in an attempt to "help you discover the authorities and opinion formers on a given topic.”
Looks at Twitter, Facebook, LinkedIn, Quora and up to three personal blogs/websites to determine a person’s influence.
Too few topics and too few authorities.
Social Media Today: “While it’s too early to say whether or not this is a tool everyone must use, it’s definitely a must-watch. Test it out next time you have to create an influencer list. I’ll bet you find some people you weren’t already thinking about adding to your campaign.”
Founder and CEO Joe Fernandez says that LinkedIn integration was one of the most requested features for Klout users. The company says that some users aren’t as active on Twitter, but are active on LinkedIn, and this is a way to make Klout scores more accurate.
Now that LinkedIn has over 100 million users and is also encouraging more sharing and engagement on the network, it probably makes sense for influence on the professional network to be measured.
“ Klout is basically your social credit score. Consumers should care because it affects the way employers, companies and everyone looks at your ability to spread information as a critical part of the attention economy today.”
“ For the first time, it’s not just how much money you have or what you look like. It’s what you say and how you say it.” – Joe Fernandez, Co-founder of Klout
The average score is in the high teens. A score in the 40s suggests a strong, but niche, following. A 100, on the other hand, means you’re a celeb.
According to Dan Bergeron from Likeable Media , “While Klout is an innovator in attempting to measure social influence, there is still a lot of gray area that’s hard to define. It is more important to participate in conversations and engage with your audience than to worry if your score drops a few points or your style changes to the other side of the board.”
According to Basil C. Puglisi from DigitalBrandMarketing.com Klout received $8.5 million in funding in January, a “sign that investors believe in the future” of Klout.