For example, I am a “networker” Klout score: 39, I am influential about: College, blogging, Dallas, deals, cats and yoga – which is strangely almost all accurate! I’m in college, I read and post multiple blogs, I’m a Dallas-explorer, I’m a shopaholic who loves good deals, and I love yoga and am experience hot yoga for the first time this summer! About cats … I’m not too sure I think it’s because I posted a silly video and got a lot of feedback.
Empire Avenue- Make new valuable connections by investing your social capital in people and networks by buying virtual shares.
Web technology company that is “algorithmically mapping out the social web.” Provides “detailed analytics on your social stream” and “enhanced discoverability in Google and other search engines.” Have “My Groups” and “My Topics” functions. Have 8 benchmark topics instead of the 16 categories that Klout has. Also uses a comparison graph to compare your audience and authority with others. Ultimately, most useful when trying to develop an influencer list.
But in case you don’t really engage on LinkedIn, Klout says that your overall influence score won’t go down. In most cases users will see a score increase, even for infrequent LinkedIn users, says Klout.
In other words, influence is about engagement and motivation, not just racking up legions of followers. Don’t be a generalist. Most importantly: be passionate, knowledgeable and trustworthy.
Audi- first hashtag on TV, Audi purchased a Promoted Trend ad from Twitter, and it hired Klout.
Says an influence score or automated grade does not work because it attempts to take something qualitative and make it quantitative. Social Media Examiner cautions brands “that intend to use Klout to reach out to influencers in a certain niche.” Says algorithm is good, but not great.
Measures how influential your engaged audience is.
Attempt to get an overall classification of your average content. Lets users give their peers a +K if that person has influenced them on a topic. Can only give five +K’s away each day. Rankings based on data from Facebook, Twitter and LinkedIn. Introduced June 1.
I.e. X person can have higher stats in all categories and still have a lower Klout score than Y individual. Alex Braunstein (research scientist at Chomp, statistician), Ben Keighran (CEO of Chomp), Binh Tran (co-founder and CTO of Klout).
Measures online reputation and authority, in an attempt to "help you discover the authorities and opinion formers on a given topic.”
Looks at Twitter, Facebook, LinkedIn, Quora and up to three personal blogs/websites to determine a person’s influence.
Too few topics and too few authorities.
Social Media Today: “While it’s too early to say whether or not this is a tool everyone must use, it’s definitely a must-watch. Test it out next time you have to create an influencer list. I’ll bet you find some people you weren’t already thinking about adding to your campaign.”
Founder and CEO Joe Fernandez says that LinkedIn integration was one of the most requested features for Klout users. The company says that some users aren’t as active on Twitter, but are active on LinkedIn, and this is a way to make Klout scores more accurate.
Now that LinkedIn has over 100 million users and is also encouraging more sharing and engagement on the network, it probably makes sense for influence on the professional network to be measured.
“ Klout is basically your social credit score. Consumers should care because it affects the way employers, companies and everyone looks at your ability to spread information as a critical part of the attention economy today.”
“ For the first time, it’s not just how much money you have or what you look like. It’s what you say and how you say it.” – Joe Fernandez, Co-founder of Klout
The average score is in the high teens. A score in the 40s suggests a strong, but niche, following. A 100, on the other hand, means you’re a celeb.
According to Dan Bergeron from Likeable Media , “While Klout is an innovator in attempting to measure social influence, there is still a lot of gray area that’s hard to define. It is more important to participate in conversations and engage with your audience than to worry if your score drops a few points or your style changes to the other side of the board.”
According to Basil C. Puglisi from DigitalBrandMarketing.com Klout received $8.5 million in funding in January, a “sign that investors believe in the future” of Klout.