1. 2012
Austin Technology Council
WHERE Highlights
LEADERS
UNITE

2. Austin Technology Council
Dear Friends:
2012 was another banner year for ATC’s expanding community. As the Central Texas
tech story continues to gain resonance, our outreach and advocacy efforts were
greatly strengthened by ATC member accomplishments. Rising interest in tech’s role
in our community and the regional economy continues to improve the position of
Central Texas tech, ATC, and our member brands.
We all overwhelmingly agree: our community is unique, our intentions united in
making Austin a top-tier market for tech. If there is one area for improvement, it is to
leverage a more cohesive approach to making Austin #1. ATC focused in 2012 on
forging new partnerships to effectively expand the strategic reach of your leadership.
Engine Advocacy and the City of Austin are just two examples but represent the
important connectivity you have set as a priority.
Over the course of the year, ATC members earned unique access to Austin’s most
admired icons: SXSW Interactive and Trade Show, Gibson guitar, Formula One, and,
FunFunFun Fest. And we introduced an Austin first: a membership campaign that
centered on Hopdoddy’s Classic with Cheese.
2013 brings several new initiatives that will drive Austin tech’s continued leadership:
• An aggressive data collection strategy to reframe and articulate perspectives
on the profile and strength of our ecosystem.
• The creation of task forces to leverage the influence and engagement of our
tech leaders and create performance expectations to increase access to
technical talent and capital.
• Ample and inclusive discussion about the vision for tech in Central Texas.
• Continued development of the ATC Community Foundation to lead regional
STEM priorities.
In preparation for 2013, I am pleased to share this ATC 2012 Highlights report. The
following pages outline the accomplishments we’ve made toward growing the
Central Texas tech sector and strengthening Austin’s tech – and your – brand.
We encourage you, as always, to provide direct feedback about the direction and
focus of the organization, appreciate your support of our efforts on your behalf, and
look forward to a busy but focused 2013!
Julie Huls
President
Austin Technology Council

3. Austin Technology Council
ATC VISION & MISSION
Drive Central Texas technology leadership by providing a united industry voice
focused on optimizing growth in the fastest-growing and most influential jobs sector
in Texas.
Drive growth by executing on industry determined initiatives that increase access to
technical talent and capital, and more efficiently connect Central Texas resources
responsible for supporting our region’s vibrant entrepreneurial scene.
DATA COLLECTION HIGHLIGHTS
ATC IT/ High Tech CEOs Say:
Research and analysis are key to • 60% think talent issues have
positioning our market in an increasingly
competitive environment. In 2012, our
limited their organization's
executive members and partners productivity and efficiency
provided input and analysis to develop a • 71% believe there is a talent
shared understanding of the global
market and our path forward in it.
shortage in Austin
• 70.8% recruit local talent
Jobs and Wages
ATC introduced national baseline ATC Life Sciences CEOS Say:
research on tech jobs and wages to the
Central Texas market. The research, • 61% of Life Sciences companies
sponsored by ATC partner Engine Advocacy are generating revenue
and prepared by the Bay Area Council • 72% Life Sciences companies
Economic Institute, highlighted a
strong national tech sector and an have fewer than 50 employees
Austin/Central Texas growth corridor • 82% are privately held
while indicating that there will be
increasing competition among
• 65% are currently pursuing
regions moving forward. Government Loans/ Grants/
Incentives.
Life Science Statewide Survey
In an effort spearheaded by ATC, 11 organizations
from regions across Texas partnered to administer the 2012 Texas Life Science
Survey. Forging a collaborative ecosystem for life sciences is a shared vision for
organizational leaders responsible for promoting the survey in their individual
regions. The project’s mission was to for the first time ever capture a real-time
snapshot of the state of the life sciences industry in Texas as a whole and to set the
stage for a big-picture strategy for supporting the growth of the sector.

4. Austin Technology Council
MEMBER DRIVEN VALUE
“ATC means growth - for CEOs, for their
ATC members set the
priorities and tone for our
companies, and for Central Texas."
mission and Manoj Saxena, General Manager
accomplishments.
Member Priorities
In direct response to ATC’s 2011 CEO poll, ATC launched a college recruiting
service. Founded by college recruiting personnel from the high-tech startup
community in Austin, the people behind the ATC College Recruiting Service have
college recruiting experience that built multiple startups into industry leaders.
Access
“Austin has two key features that give In a first ever partnership for both groups, SXSW
us a clear competitive advantage: We partnered with ATC to offer reduced, all access
rates and free trade show passes for ATC
have an exceptionally open and members. This significantly increased
collaborative and supportive business the voice of Austin tech at this global
climate. We also have an extensive congress, allowing ATC members to connect
with over 25,000 tech visionaries and over 300
group of seasoned leaders who want
businesses.
to help grow and mentor the next
generation of leaders.” Tech Community Leadership
Julie Huls, President, ATC ATC moderated the at capacity SXSW
Forbes.com panel, Investments in Austin Technology.
Speakers from G51, Silverton Partners,
Angel Network and Austin Ventures
gave insight on who is investing, what they’re investing in, and why our
region is attracting so much attention.
National Visibility
ATC was featured in Forbes in August and October, promoting industry assets
and strengthening the Central Texas technology brand .
Ecosystem Strengthening
To showcase community commitment to innovation and
startups, ATC hosted a series of panels at Austin City Hall
during Austin Startup week. The ATC led panel, Startup
Priorities: Policy vs. Pitch, introduced Austin startups to ATC
partner Engine Advocacy and ATC founders and funders
from MapMyFitness, SocialWare, DFJ Mercury, and the
Funders & Founders Central Texas Angel Network.
at Austin City Hall

5. Austin Technology Council
EDUCATIONAL FORUMS, GLOBAL EXPERTS Critical Mass
• 21% attendance
ATC gathered tech leaders and visionaries from our community
and around the world to explore topics that impact our regional
increase
efforts. These events curate insight and shape ATC’s voice and • 52 Leadership Events
objectives. • 49 CEO speakers
(IT/ High Tech)
CEO Summit
The CEO Summit is ATC’s signature annual event. In May, ATC
• 12 CEO panelists
hosted over 150 C-level industry leaders to collaborate and (Life Sciences)
strategize on “The Future of Tech in Central • 17 Investor panelists
Texas.” The 2nd annual event allowed tech
leaders to voice challenges and discuss solutions
• 12 CIO/CTO speakers
to strengthen the tech ecosystem in a closed • 1,155 Attendees
environment. Attending CEOs, investors and • 0ver 200 member
visionary leaders identified recruitment,
outsourcing and capital as priorities.
brands
Bob Metcalfe
ATC CEO Summit Startup Showdown
To promote local innovation, the Startup Showdown launched at this
year’s CEO Summit. Six participants, selected by ATC’s Board of
Directors, were invited to pitch their businesses to
Summit attendees. Pitched products were judged by
attending VCs including Insight Venture Partners, NEA,
DFJ Mercury and Silverton Partners. The Austin
software startup, Toopher, won the Startup Showdown
after an entertaining presentation on the company’s
secure platform designed to stop online fraud and
Identity theft. Toopher has since secured Series A
funding.
Gathering of
regional CIOs
C-level forums and Breakthrough Series
These forums connect our executive community and explores best
practice and shared issues in a confidential environment. 2012
speakers included John Arrow, Mutual Mobile; Cotter Cunningham,
Whaleshark Media; Jeffrey Dachis, Dachis Group; Paul Lammers,
Mirna Therapeutics; Manoj Saxena, IBM Watson Solutions and many,
many more.
“ATC is the most relevant network and community of senior technology
professionals Austin has to offer. A great place to meet everyone you
need in order to stay current and connected.”
Rob Donnelly. Corrie Donnelly Investment Group

6. Austin Technology Council
COMMUNITY DEVELOPMENT “Austin’s tech community is
Today’s competitive pursuit for
determined to create a new,
ideas, capital and talent requires distinct, and competitive tech
an engaged, diverse community. ecosystem. Collaborating with ATC
ATC strengthened key relationships
and began to establish community
on understanding and
expectations over the past year. implementing key market
differentials is a great example of
ATC Life Science Group commitment, innovation, and
To more effectively serve this
dynamic sector of our industry, ATC leadership.”
established a working group focused Kevin Callahan, Co-founder
specifically on Life Science issues. MapMyFitness
Austin Medical School
ATC’s Life Science Group joined regional leaders in support of the Austin Medical
School. Approved in November, ATC looks forward to supporting an internationally
recognized and locally beneficial teaching hospital in Austin.
Technology Education Labs
To develop a key market differential, ATC partnered with the City of Austin to
strengthen, integrate, and leverage Austin’s technology
ecosystem. The Labs are a series of community development
and education Initiatives developed with the City and executed
by ATC members and other senior tech voices.
Austin Startup Week
ATC welcomed entrepreneurs from around the country
by partnering with Engine Advocacy, Google, and ASW for
a series of panels with ATC founders and funders followed
FUEL at
The Ginger Man
by a FUEL happy hour at the Ginger Man. These events provided ATC
members a first glance at nascent brands interested in Austin.
ATC Community Foundation
The Foundation was created in direct response to member interest in providing a
sustained impact on STEM programs. The Foundation will educate, inspire and lead
the next generation of innovators toward the skills required by employers.
Formula 1 and Circuit of the Americas
As a member of the COTA Host Committee, ATC guided tech engagement and
access during the inaugural 2012 Formula 1 US Grand Prix at Austin’s own
Circuit of the Americas. COTA events will provide new vision and visibility for
Austin tech.

7. Acknowledgements & Appreciation
2012 Visionary Sponsors Board of Directors
THANK
• City of Austin • John Arrow, CEO, Mutual Mobile YOU!
• CyrusOne • Lynn Atchison, CFO, Homeaway
• Oracle • Adam Berman, CEO, TVA Medical
• TriNet • Susanne Bowen, CEO, PeopleAdmin
• UK Trade & Investment • Rod Favaron, CEO, Spredfast
• Wortham Insurance & Risk • Manoj Saxena, GM, IBM Watson Solutions
Management • Mark McClain, CEO, SailPoint Technologies
• Vinson & Elkins LLP • Dennis McWilliams, CEO, Apollo Endosurgery
• Gary Sabins, CEO, Spinal Restoration, Inc.
2012 Industry Sponsors
• AMD Executive Committee
• Calavista Software • Chairman, Joel Trammell, CEO, Cache IQ
• Google • Secretary, Milam Foster Newby
• HomeAway Partner, Vinson & Elkins
• Oury Clark • President, Julie Huls, President
• Presidio Austin Technology Council
• Resident Realty • Treasurer, Patti Soch, CFO, Gazzang, Inc.
• Samsung • Michael Raiford, Senior Director, Samsung
• Isaac Barchas, Managing Director, ATI
2012 Program Sponsors
• Baker Botts Advisory Board
• Bridgepoint Consulting, LLC • Rob Bridges, Managing Director, Wortham
• Ernst & Young • Steve Cohen, TriNet
• FrankfurtRheinMain • Kevin Timmons, CyrusOne
• Hilton
• Magrabbit Team
• Maxwell Locke & Ritter LLP • Julie Huls, President
• Northside Advisors • Grover Bynum, Senior Advisor
• PMB Helin Donovan, LLP • Katy Dunlap, Data +Sales Manager
• UBS • Valerie Cason, Marketing + Events Manager
• UT Master of Science and • Amy Segal, Bookkeeping
Technology Commercialization
• Wells Fargo Bank, Inc. Special thanks to…
Hugh Forrest
Community Partners
The Honorable Mike Martinez
• Austin Startup Week
Mike McGeary
• ATI
Bob Metcalfe
• Boca Communications
The Honorable Laura Morrison
• Capital Factory
• Circuit of the Americas
• Cross Systems Consulting
• Central Texas Angel Network
• Engine Advocacy
• Laura Beck
• Startup Austin
• SXSW Interactive