Young Advisors Team: Social Media And How To Use It For Business

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    Young Advisors Team: Social Media And How To Use It For Business - Presentation Transcript

    1. Facebook
just
caught
up,
with
200m
users

    2. There
were
over
31
Billion
searches
on
Google
last
month

    3. In
2006,
this
number
was
2.7
billion


    4. The
number
of
internet
devices
in

 1984
was
1,000

    5. The
number
of
internet
devices
in

 1992
was
1,000,000

    6. The
number
of
internet
devices
in

 2008
was
1,000,000,000

    7. • 1
person
buys
a
device
to
access
the
Internet
 • 2
blogs
are
started

 • 3
YouTube
videos
are
posted
 • 4
people
sign
up
for
FaceBook
 • 500
words
are
added
to
Wikipedia

    8. •  1
out
of
8
couples
married
last
year
in
the
U.S.
met
online
 •  A
recent
study
showed
that
49%
of
American
use
search
 engines
in
a
typical
day
 •  Internet
has
surpassed
all
other
media
except
television
as
 the
outlet
for
news


    9. People are not listening like they used to… interrupOve
markeOng
has
seen
its
day

    10. Facebook:



 –  85%
growth
in
2008
 –  68
million
unique
visitors
every
month
 –  Almost
1
billion
photos
uploaded
monthly
 Twi:er:


 –  752%
growth
in
2008
 –  5
million
unique
visitors
every
month
 Blogs:

 –  184
million
new
blogs
in
2008
 –  77%
of
web
users
read
them
 –  1
million
posts
wriSen
daily

    11. LinkedIn:



 – 31
million
users,
11
million
unique/month
 Flikr:


 – 3
billion
photos
uploaded
 YouTube:

 – 100
million
videos
viewed
daily

 Wikipedia:

 – 59
million
monthly
users

    12. •  Brands
 •  Customers
 •  Employees
 •  Stakeholders
 •  PEOPLE

    13. The Big Question: Why
does
Social
Media
work?


    14. The Big Question: Why
does
Social
Media
work?


    15. The Big Question: Why
does
Social
Media
work?

 •  You
don’t
feel
like
you’re
being
‘marketed
to’
 •  People
trust
people,
not
brands
 •  Anonymity
=
Credibility
 •  PercepOon
is
everything

    16. A
“microblogging”
social
 network
 Over
5
million
users
 Updates
(or
“Tweets”)
are
 140
character
messages
 Based
on
the
SMS
placorm

    17. Going
to
see
@jameshuSo
speak
about
using
Social
media
for
 business
at
Old
Venice
in
East
Memphis

    18. Desktop
 Mobile
 Online
 tools
 Tools
 Services
 Keyword
 TwiSer
 Searches
 Directories

    19. Over
31
million
users
 ALL
business
 Useful
for
prospecOng
&
 profiling.

A
liSle
 homework
goes
a
long
 way

    20. QuesOons
&
 Recommend‐ Groups
 Answers
 aOons
 IntroducOons
 Job
PosOngs

    21. •  Use
your
network
to
connect
with
those
you
 want
to
do
business
with
 •  Use
groups
to
find
those
people,
then
you
can
 ‘invite’
them
since
you’re
in
the
same
group
 •  More
contacts
means
that
you
have
access
 through
YOUR
contacts
to
all
of
THEIR
people

    22. •  If
you’re
good
at
what
you
do,
then
you
should
 be
able
to
write
about
it
 •  The
tools
are
free
and
easy
to
use
 •  Compliance
issues?

    23. Comment
on
other
blogs

 Show
your
experOse
 Every
comment
you
leave
 is
a
link
back
to
you

    24. Post
any
PowerPoint
 presentaOon
 Showcase
your
experOse
 From
SlideShare
you
can:

 post
to
a
blog,
send
links
 via
TwiSer,
display
on
 LinkedIn
profile,
get
 comments,
etc

    25. 200
million
Users
 Not
just
kids;
age
55
 women
are
the
fastest

 growing
segment
 Take
advantage
of:



 Your
individual
profile
 Brand
profile
pages
 “Fan”
Pages
promote
business
or
a
cause
 Micro‐Targeted
AdverNsements

    26. Social
Media
is
Nme‐consuming
so
maximize
your
efforts!

 Get
the
most
out
of
any
thing
you
produce
by
circulaOng
it
 through
all
your
social
media
channels
to
get
the
most
 aSenOon.



    27. Don’t
be
self‐serving.

You
get
out
what
you
put
in.
 Don’t
come
on
too
strong‐
people
sense
that
‘salesy’
pitch
 or
tone,
even
in
a
140
characters!

This
will
do
more
harm
 than
good.
 The
tools
are
free,
the
only
investment

 is
your
Ome.

Try
it
out,
measure
the
 results
and
see
what
works
best
for
you

    28. If
you
would
like
to
know
more,
just
fill
out
 the
info
form!
 You
can
follow
me
on
TwiSer:
@jameshuSo
 Check
out
the
blog:
www.ValeoBlog.com


    + James HuttoJames Hutto, 7 months ago

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