Facebook just caught up, with 200m users

There were over 31 Billion searches on Google last month

In 2006, this number was 2.7 billion

The number of internet devices in
1984 was 1,000

The number of internet devices in
1992 was 1,000,000

The number of internet devices in
2008 was 1,000,000,000

• 1 person buys a device to access the Internet
• 2 blogs are started
• 3 YouTube videos are posted
• 4 people sign up for FaceBook
• 500 words are added to Wikipedia

• 1 out of 8 couples married last year in the U.S. met online
• A recent study showed that 49% of American use search
engines in a typical day
• Internet has surpassed all other media except television as
the outlet for news

People are not listening like they used to…
interrupOve markeOng has seen its day

Facebook:
– 85% growth in 2008
– 68 million unique visitors every month
– Almost 1 billion photos uploaded monthly
Twi:er:
– 752% growth in 2008
– 5 million unique visitors every month
Blogs:
– 184 million new blogs in 2008
– 77% of web users read them
– 1 million posts wriSen daily

LinkedIn:
– 31 million users, 11 million unique/month
Flikr:
– 3 billion photos uploaded
YouTube:
– 100 million videos viewed daily
Wikipedia:
– 59 million monthly users

• Brands
• Customers
• Employees
• Stakeholders
• PEOPLE

The Big Question:
Why does Social Media work?

The Big Question:
Why does Social Media work?

The Big Question:
Why does Social Media work?
• You don’t feel like you’re being ‘marketed to’
• People trust people, not brands
• Anonymity = Credibility
• PercepOon is everything

A “microblogging” social
network
Over 5 million users
Updates (or “Tweets”) are
140 character messages
Based on the SMS placorm

Going to see @jameshuSo speak about using Social media for
business at Old Venice in East Memphis

Desktop Mobile Online
tools Tools Services
Keyword TwiSer
Searches Directories

Over 31 million users
ALL business
Useful for prospecOng &
profiling. A liSle
homework goes a long
way

QuesOons & Recommend‐
Groups
Answers aOons
IntroducOons Job PosOngs

• Use your network to connect with those you
want to do business with
• Use groups to find those people, then you can
‘invite’ them since you’re in the same group
• More contacts means that you have access
through YOUR contacts to all of THEIR people

• If you’re good at what you do, then you should
be able to write about it
• The tools are free and easy to use
• Compliance issues?

Comment on other blogs
Show your experOse
Every comment you leave
is a link back to you

Post any PowerPoint
presentaOon
Showcase your experOse
From SlideShare you can:
post to a blog, send links
via TwiSer, display on
LinkedIn profile, get
comments, etc

200 million Users
Not just kids; age 55
women are the fastest
growing segment
Take advantage of:
Your individual profile
Brand profile pages
“Fan” Pages promote business or a cause
Micro‐Targeted AdverNsements

Social Media is Nme‐consuming so maximize your efforts!
Get the most out of any thing you produce by circulaOng it
through all your social media channels to get the most
aSenOon.

Don’t be self‐serving. You get out what you put in.
Don’t come on too strong‐ people sense that ‘salesy’ pitch
or tone, even in a 140 characters! This will do more harm
than good.
The tools are free, the only investment
is your Ome. Try it out, measure the
results and see what works best for you

If you would like to know more, just fill out
the info form!
You can follow me on TwiSer: @jameshuSo
Check out the blog: www.ValeoBlog.com