The Sales & Marke-ng Society welcomes
you to our workshop series!
For more informa-on about the SMS, see the info
in your handout or see one of the presenters a?er
the workshop. We would love to have you join us
at our next luncheon on August 19th!

A workshop from:
The Sales & Marke-ng Society
of the Mid‐South
Presented by:
James HuKo, Valeo Design & Marke-ng
Joe Spake, Web 2.0 Real Estate Agent

• Grew almost 25% in the last 3 months
• 5 billion minutes a day
• Every 3 seconds, 4 people sign up

• 2008: 752% growth*
• As of March 2009: 1382% growth*
*According to Nielsen Online

• 2008: 184 million new blogs
• 72% of web users globally are reading them*
• A new blog is born every 2 seconds
*According to Universal McCann

1. Addic-ve
2. Time consuming
3. Unforgiving

• Focus on the individuals
• Be sincere
• Its not all about you
• Don’t try to control it
• Everyone’s a peer

“Content as Marke-ng”
2 choices:
Produce or Share

• Your Blog
• TwiKer
• TwiKerfeed
• Ping.fm
• RSS
• Delicious
• Bookmarklets

• Your hub. Start conversa-ons
• Don’t have a Blog? Skip to...

• Your pos-ng catalyst
• TwiKer’s value + the value of TwiKer’s tools

• Takes any RSS feed and automa-cally posts to
TwiKer
• Step 1: Your blog to TwiKer
• Step 2: Other content to TwiKer
• Step 3: Your blog and other Content to…

• Social network aggregator
• What’s the mean?
– Update all your social networks at once
• Take a single post or RSS feed and send it to
any or all your social networks at once

• Really Simple Syndica-on
• Anywhere you see this icon, a feed is available

• Bookmarking with commentary
• Provides RSS feed for your bookmarks
• Great for topic items: Business news,
commentary, etc.
• Easily cut and paste for newsleKer
• Tag (add keywords) to stories

• Easy to navigate – J moves forward, K moves
back
• Bulk “mark as read”
• Sharing without opening target post
• Like, star, tag, email and share from post
summary
• Browse hundreds of ar-cles in minutes

Thanks for joining us!
For more informa-on about the SMS,
look in your handout or see one of the
presenters a?er the workshop.
We would love to have you join us at our next
luncheon on August 19th!