Twitter 102

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Day 2 of our Social Media Crash Course for Business. …

Day 2 of our Social Media Crash Course for Business.

We covered the more advanced topics of Twitter, finishing up our P.L.E.T. strategy for success. We also covered RSS and how that can turn you into a "river of content" in social media.

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Transcript

  • 1. Twi$er
102


  • 2. Before
we
dive
in…
 A
few
words
about
Content

  • 3. King

  • 4. 71%
of
you
who
responded
to
our
survey
 said
that
they
have
a
blue
toothbrush

  • 5. •  What’s
the
story
that
you’re
going
to
tell?
 –  Your
pitch
 –  Company
history
 –  Product/service
offerings
 – Why
you’re
different
 Tell
people
why
you’re
good
 at
what
you
do

  • 6. Hook
me
and
I’m
yours

  • 7. •  Who
are
you?

 •  What
do
you
offer?

 •  Am
I
in
the
right
place?

 •  What’s
your
secret
sauce?

 People
form
opinions
based
on
what
you
show
them
 from
your
words
and
actions
online

  • 8. •  Supporting
content
adds
validity
and
 credibility.
It
helps
to
enhance
your
overall
 image.

 •  Testimonials,
Quotes,
Portfolios,
References,
 Images,
etc.


  • 9. When
in
doubt­
spell
it
out!

 •  Do
not
leave
anything
up
to
the
reader’s
 imagination
(unless
you
are
writing
Fiction)

 •  You
have
about
5
seconds
to
get
and
keep
 your
visitor’s
attention,
so
now
is
not
the
 time
to
be
vague
about
what
you
do.


  • 10. •  Post

 •  Listen
 •  Engage

 •  Track

  • 11. Keep
in
mind
that
Twitter
is
real‐time.



  • 12. You
need
super‐powered
listening

  • 13. •  Saved
Searches
(and
much
more….)
 –  SocialOomph
 •  Twitter
Clients
 –  TweetDeck

 •  Google
Alerts

  • 14. Saved
Searches
 (and
much
more)

  • 15. •  Searches
and
Filters
 •  Bit.ly
integration
 •  Also
manages
others
Social
Media
accounts
 (Facebook,
MySpace,
and
now
‐
LinkedIn,
too!)

 •  Ability
to
do
RTs
the
new
or
old
way
 •  Support
for
Twitter
Lists
 •  iPhone
app
will
sync!

(Supposedly)

  • 16. hAp://www.twitstat.com/twiAerclientusers.html

  • 17. •  Get
a
Google
Account
already

 •  Create
Alerts
for
anything
relevant
to
you
 –  Company
name
 –  Competitor
names

 –  Personnel
Names
 –  Get
emailed
whenever
you
get
a
hit…
or…


  • 18. •  Post

 •  Listen
 •  Engage

 •  Track

  • 19. •  Common
Sense
 •  Get
to
the
point
 •  Use
Keywords
 “
 Be
yourself;

 everyone
else
is
 already
taken
 
‐Oscar
Wilde

  • 20. Tell
us
something
of
meaning

  • 21. •  Post

 •  Listen
 •  Engage

 •  Track

  • 22. Here
we
go

  • 23. “If
you
cannot
measure
it,
you
can
not








 improve
it.”



‐
Lord
Kelvin

  • 24. • URLs
 • Google
Analytics
 • Google
Alerts


  • 25. Shortened
URLs
do
a
lot
more
than
just

 save
 s p a c e 

  • 26. now
that
you’re
cool
and
you
know
the
 secret
signal…

  • 27. “
 So
how
do
 you
find
good
 content?


 I
certainly
 don’t
have
 Vme
to
 produce
it.
 ‐you

  • 28. Really
 Simple

 Syndication

  • 29. Think
of
your
content
like
water
in
a
well…
 People
want
your
water,
so
each
day
they
come
and
fill
up
a
bucket

  • 30. RSS
gives
those
people
a
stream
to
their
home,
instead
of
 making
them
come
back
to
your
well
each
day

  • 31. So,
of
course,
the
crowd
goes
wild!

  • 32. •  Your
blog
to
Twitter
 •  Your
blog
other
places
 •  Other
blogs
you’re
reading

  • 33. But
what
 about
your
 streams?
 If
you
have
 enough
streams
 coming
to
you,
 then
you
can
 become
your
 own
river
of
 informaVon

 (i.e.
content)

  • 34. •  Blog
Search
Engines:
Google,
Technorati
 •  Look
for
“Top”‐type
lists
for
your
industry
 (e.g.

Search
for
“top
blogs
public
relations”
and
you
get
11m
results)
 •  Listen
on
Twitter,
maybe?


 (See
what
gets
posted
and
has
good
comments
that’s
relevant
to
you)

  • 35. Click
on
RSS
icon
and
 you
can
subscribe
with:
 ‐Outlook
 ‐Browsers:
FireFox,
IE8
 ‐Google
Reader


  • 36. 1.  Why?
It’s

















Reader
 2.  You
should
already
have
a
 Google
Account
 3.  Browser‐based.
Works
on
 any
computer,
and
iPhone
 4.  Has
its
own






feed
for
 things
you
share

  • 37. To
view
the
slides
from
the

 last
couple
of
days:

 hAp://www.ValeoBlog.com 
 @JamesHuAo
 @HowellMarkeVng