Twitter 101

Twi$er 101  

Consumers are not listening any more…  interruptive marketing has seen its day 

everyone  

We l c o m e   t o   t h e   P a r t y   Everyone likes a party, right? 

•  27.3 million tweets per day  •  10 Billion Tweets/year  •  Twitter is expected to be the Hirst web  service to amass 1 Billion users ‐ by 2013  •  As of March 2009, grown 1382%  •  Caveat: more than 50% of new users who  sign up will be off the service in 2 months 

•  Microblog  •  Established in 2006 as a side project at a  podcasting company in CA 

1.  Accounts are free  2.  People are talking  Customers, Competitors, Potential Prospects,  Stakeholders, the World   3.  Why not?  Twitter is like… 

a word of warning  

•  Customer Service   •  Reputation Management  •  Product Promotion & Sales  •  Event Promotion   •  Crisis Management  •  Research 

•  Twitter can be monitored in real‐time  •  Instantly reach out to someone who needs help   •  Build loyalty with your customers by listening  where and when they are talking 

Comcast  multiple users on Twitter  that allows them to take  customer service request  24/7 

If you don’t tell your story, someone else will  •  Participate  •  Respond  •  Promote  •  Be Human 

Domino’s Pizza  utilized Twitter for  reputation  management after  damaging YouTube  video 

Chevrolet  connect with  customers, Hight  misconceptions, and  convince people to  give their vehicle a  test drive 

•  Announce Events & Push Out UpToDate  Info. (registration, speakers, topics)  •  Tweet Your Events Live!  –  Tell followers to follow tweets before & during event  –  Utilize a hashtag: #  –  Share tips and quotes as you hear them   •  START & HOST the conversation 

•  Airlines  •  Food  •  Consumer  •  Business  •  Social media allows  •  Monitor  •  Respond  •  Real time 

TechSmith:Camtasia  Listens for any  mentions of their  product, and asks for  feedback & suggestions 

•  Get a unique background  •  Use a real picture of yourself  –  Timeless, classic  –  Don’t change it  •  Write a compelling bio  –  160 characters or less  •  Serious vs. Fun, Business vs. Personal  

•  People who follow you to see the updates  (tweets) that you post are your followers  •  You follow other people to see their posts.   These are the people that you’re following    So…          How do I get followers? 

•  Who to follow?  –  Bloggers you read  –  Leaders in your Hield  –  Competitors  –  Customers  –  By title  •  Where to them?  –  Directories: Twollow, WeFollow, Twellow  –  Services like MrTweet, TweepSearch 

•  Post   •  Listen  •  Engage   •  Track 

@  DM  #  RT  Others: FF, TY, … 

•  Ask Questions  •  Post news (links), facts, events,  comments, etc  •  Share experiences and opinions 

•  Relevance   •  Timing  •  Have a strategy with what/when you post  •  Linking & Credibility  •  Etiquette   •  People are skimming!  Use Keywords, write  a compelling headline 

How would you present yourself to  me if we met at a Christmas party?  

TOMORROW!  Twi$er 102:   L –Listen   E‐ Engage   T‐ Track   RSS 

Twitter 101

by James Hutto on Dec 01, 2009

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