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The Word of Web: using social media to create 'WOW' for fundraising and cause marketing

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Presentation to the Memphis Association for Fundraising Professionals (AFP) on January 14, 2010 discussing how to use social media tools to create Word-of-Web "WOW" for cause marketing and …

Presentation to the Memphis Association for Fundraising Professionals (AFP) on January 14, 2010 discussing how to use social media tools to create Word-of-Web "WOW" for cause marketing and fundraising.

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Transcript

  • 1. Powered By…
  • 2. People
are
not
listening
like
they
used
to…
 Interruptive
marketing
has
seen
its
day

  • 3. social
media
that
apply
to
 everyone 

  • 4. #1

  • 5. #2

  • 6. #3

  • 7. “In
all
things,
have
strategy”
 


























 

‐someone
smart

  • 8. King

  • 9. What’s
the
story
you’re
going
to
tell:
   What
do
you
do?
   What’s
your
cause?
   How
are
you
different?
 Why
should
I
contribute
to
you?

  • 10. Hook
me
and
I’m
yours

  • 11. Social
media
 tools
are

 weapons

  • 12. Let’s
just
leave
it
at:

  • 13. •  Fundraisers
rely
on
supporters
 •  Those
supporters
tell
others

 •  How
many
can
one
supporter
reach?


  • 14. •  Give
them
something
to
talk
about
 •  Facilitate
the
Conversation

 – Make
it
easy!
 •  What’s
in
it
for
them?


  • 15. •  Be
authentic
 •  Repurpose
your
existing
content

 •  Choose
your
network
wisely,
don’t
 spread
yourself
too
thin

  • 16. 
James
Hutto
 Managing
Project
Director
 Valeo
Design
&
Marketing
 516
Tennessee
Street
 Memphis,
TN
38103
 Tel:
800.647.4552



|



Fax:
800.647.4552
 [Email]

james.hutto@valeomarketing.com

 [Site]





http://www.valeomarketing.com
 [Blog]
 
http://www.valeoblog.com
 @JamesHu;o
 @ValeoMarke>ng


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