Powered By…
People
are
not
listening
like
they
used
to…





  Interruptive
marketing
has
seen
its
day

social
media
that
apply
to


everyone                      

#1

#2

#3

“In
all
things,
have
strategy”





























 

‐someone
smart

King

What’s
the
story
you’re
going
to
tell:

    What
do
you
do?

    What’s
your
cause?

    How
are
you
different?




Why...
Hook
me
and
I’m
yours

Social
media

tools
are


weapons

Let’s
just
leave
it
at:

•  Fundraisers
rely
on
supporters

•  Those
supporters
tell
others


•  How
many
can
one
supporter
reach?


•  Give
them
something
to
talk
about

•  Facilitate
the
Conversation


   – Make
it
easy!

•  What’s
in
it
for
them?


•  Be
authentic

•  Repurpose
your
existing
content


•  Choose
your
network
wisely,
don’t

   spread
yourself
too
thin


James
Hutto

 Managing
Project
Director


 Valeo
Design
&
Marketing

 516
Tennessee
Street

 Memphis,
TN
38103

 Tel:
800...
The Word of Web: using social media to create 'WOW' for fundraising and cause marketing
The Word of Web: using social media to create 'WOW' for fundraising and cause marketing
The Word of Web: using social media to create 'WOW' for fundraising and cause marketing
The Word of Web: using social media to create 'WOW' for fundraising and cause marketing
The Word of Web: using social media to create 'WOW' for fundraising and cause marketing
The Word of Web: using social media to create 'WOW' for fundraising and cause marketing
The Word of Web: using social media to create 'WOW' for fundraising and cause marketing
The Word of Web: using social media to create 'WOW' for fundraising and cause marketing
The Word of Web: using social media to create 'WOW' for fundraising and cause marketing
The Word of Web: using social media to create 'WOW' for fundraising and cause marketing
The Word of Web: using social media to create 'WOW' for fundraising and cause marketing
The Word of Web: using social media to create 'WOW' for fundraising and cause marketing
The Word of Web: using social media to create 'WOW' for fundraising and cause marketing
The Word of Web: using social media to create 'WOW' for fundraising and cause marketing
The Word of Web: using social media to create 'WOW' for fundraising and cause marketing
The Word of Web: using social media to create 'WOW' for fundraising and cause marketing
The Word of Web: using social media to create 'WOW' for fundraising and cause marketing
The Word of Web: using social media to create 'WOW' for fundraising and cause marketing
The Word of Web: using social media to create 'WOW' for fundraising and cause marketing
The Word of Web: using social media to create 'WOW' for fundraising and cause marketing
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The Word of Web: using social media to create 'WOW' for fundraising and cause marketing

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Presentation to the Memphis Association for Fundraising Professionals (AFP) on January 14, 2010 discussing how to use social media tools to create Word-of-Web "WOW" for cause marketing and fundraising.

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The Word of Web: using social media to create 'WOW' for fundraising and cause marketing

  1. 1. Powered By…
  2. 2. People
are
not
listening
like
they
used
to…
 Interruptive
marketing
has
seen
its
day

  3. 3. social
media
that
apply
to
 everyone 

  4. 4. #1

  5. 5. #2

  6. 6. #3

  7. 7. “In
all
things,
have
strategy”
 


























 

‐someone
smart

  8. 8. King

  9. 9. What’s
the
story
you’re
going
to
tell:
   What
do
you
do?
   What’s
your
cause?
   How
are
you
different?
 Why
should
I
contribute
to
you?

  10. 10. Hook
me
and
I’m
yours

  11. 11. Social
media
 tools
are

 weapons

  12. 12. Let’s
just
leave
it
at:

  13. 13. •  Fundraisers
rely
on
supporters
 •  Those
supporters
tell
others

 •  How
many
can
one
supporter
reach?


  14. 14. •  Give
them
something
to
talk
about
 •  Facilitate
the
Conversation

 – Make
it
easy!
 •  What’s
in
it
for
them?


  15. 15. •  Be
authentic
 •  Repurpose
your
existing
content

 •  Choose
your
network
wisely,
don’t
 spread
yourself
too
thin

  16. 16. 
James
Hutto
 Managing
Project
Director
 Valeo
Design
&
Marketing
 516
Tennessee
Street
 Memphis,
TN
38103
 Tel:
800.647.4552



|



Fax:
800.647.4552
 [Email]

james.hutto@valeomarketing.com

 [Site]





http://www.valeomarketing.com
 [Blog]
 
http://www.valeoblog.com
 @JamesHu;o
 @ValeoMarke>ng


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