There
were
over
88
Billion
searches
on
Google
last
month

The
number
of
internet
devices
in


       1984
was
1,000

The
number
of
internet
devices
in


      1992
was
1,000,000

The
number
of
internet
devices
in


    2008
was
1,000,000,000

social
media
that
apply
to


everyone                      

#1

#2

#3

“In
all
things,
have
strategy”

























‐someone
smart

• Post


•  Listen

•  Engage


•  Track

King

Hook
me
and
I’m
yours

•  Post


• Listen

•  Engage


•  Track

You
get
high‐powered
listening

•  Get
a
Google
Account
already!


•  Create
Alerts
for
anything
relevant
to
you:

  –  Company
name

  –  Competitor
name...
•  Post


•  Listen

• Engage


•  Track

“

 Be
yourself;


 everyone
else
is

 already
taken

      
‐Oscar
Wilde

•  Post


•  Listen

•  Engage


• Track

“If
you
cannot
measure
it,
you
cannot

  improve
it”



‐
Lord
Kelvin

• URLs

• Google
Analytics

• Google
Alerts


Social
media

tools
are


weapons

Let’s
just
leave
it
at:

•  PULL
not
PUSH

•  Slow
marketing

•  Dialogue
not
monologue

•  Content‐based


James
Hutto

 Managing
Project
Director


 Valeo
Design
&
Marketing

 516
Tennessee
Street

 Memphis,
TN
38103

 Tel:
800...
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
The P.L.E.T. method to understanding and successfully using social media marketing
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The P.L.E.T. method to understanding and successfully using social media marketing

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Let’s face it, there is a LOT of buzz about social media, but how can it really benefit the average business that may not have a team of geeks to throw at it?
Social media has tremendous potential if you understand how to harness it, so this 4-step strategy will teach you the concepts to effectively use these cost-effective new tools that cost you nothing but time. Build influence for your organization and effectively spreading your message where enormous audiences are spending billions of minutes online every day.

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The P.L.E.T. method to understanding and successfully using social media marketing

  1. 1. There
were
over
88
Billion
searches
on
Google
last
month

  2. 2. The
number
of
internet
devices
in

 1984
was
1,000

  3. 3. The
number
of
internet
devices
in

 1992
was
1,000,000

  4. 4. The
number
of
internet
devices
in

 2008
was
1,000,000,000

  5. 5. social
media
that
apply
to
 everyone 

  6. 6. #1

  7. 7. #2

  8. 8. #3

  9. 9. “In
all
things,
have
strategy”
 






















‐someone
smart

  10. 10. • Post

 •  Listen
 •  Engage

 •  Track

  11. 11. King

  12. 12. Hook
me
and
I’m
yours

  13. 13. •  Post

 • Listen
 •  Engage

 •  Track

  14. 14. You
get
high‐powered
listening

  15. 15. •  Get
a
Google
Account
already!

 •  Create
Alerts
for
anything
relevant
to
you:
 –  Company
name
 –  Competitor
names

 –  Customer
Comments
 –  News
 •  Get
emailed
whenever
you
get
a
hit
or
RSS

  16. 16. •  Post

 •  Listen
 • Engage

 •  Track

  17. 17. “
 Be
yourself;

 everyone
else
is
 already
taken
 
‐Oscar
Wilde

  18. 18. •  Post

 •  Listen
 •  Engage

 • Track

  19. 19. “If
you
cannot
measure
it,
you
cannot
 improve
it”



‐
Lord
Kelvin

  20. 20. • URLs
 • Google
Analytics
 • Google
Alerts


  21. 21. Social
media
 tools
are

 weapons

  22. 22. Let’s
just
leave
it
at:

  23. 23. •  PULL
not
PUSH
 •  Slow
marketing
 •  Dialogue
not
monologue
 •  Content‐based

  24. 24. 
James
Hutto
 Managing
Project
Director
 Valeo
Design
&
Marketing
 516
Tennessee
Street
 Memphis,
TN
38103
 Tel:
800.647.4552
x704


 [Email]

james.hutto@valeomarketing.com

 [Site]





http://www.valeomarketing.com
 [Blog]
 
http://www.valeoblog.com
 @JamesHuOo
 @ValeoMarkeRng


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