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Workshop for the Sales & Marketing Society of the Midsouth on January 27, 2010 titled "The PLET method for understanding and successfully using Twitter"...

Workshop for the Sales & Marketing Society of the Midsouth on January 27, 2010 titled "The PLET method for understanding and successfully using Twitter"

This workshop covered everything from tips on setting up a Twitter profile to how to post and lingo, to the more intermediate areas of listening effectively to filter through the chatter, and tracking with analytics and URLs.

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The PLET method for understanding and successfully using Twitter The PLET method for understanding and successfully using Twitter Presentation Transcript

  • The
P.L.E.T.
Method
for
 understanding
and
successfully
using


  • social
media
that
apply
to
 everyone 

  • #1
 View slide
  • #2
 View slide
  • #3

  • •  27.3
million
tweets
per
day
 •  10
Billion
Tweets/year
 •  Twitter
is
expected
to
be
the
>irst
web
 service
to
amass
1
Billion
users
‐
by
2013
 •  As
of
March
2009,
grown
1382%
 •  Caveat:
more
than
50%
of
new
users
who
 sign
up
will
be
off
the
service
in
2
months

  • 1.  Accounts
are
free
 2.  People
are
talking
 Customers,
Competitors,
Potential
 Prospects,
Stakeholders,
the
World

 3.  Why
not?

Twitter
is
like…

  • •  Get
a
unique
background
 •  Use
a
real
picture
of
yourself
 –  Timeless,
classic
 –  Don’t
change
it
 •  Write
a
compelling
bio
 –  160
characters
or
less
 •  Serious
vs.
Fun,
Business
vs.
Personal


  • •  People
who
follow
you
to
see
your
updates
 (tweets)
that
you
post
are
your
followers
 •  You
follow
other
people
to
see
their
posts.

 These
are
the
people
that
you’re
following
 

So…
 
 

 
 
How
do
I
get
followers?

  • •  Who
to
follow?
 –  Bloggers
you
read
 –  Leaders
in
your
>ield
 –  Competitors
 –  Customers
 –  Search
by
title
 •  Where
to
them?
 –  Directories:
Twollow,
WeFollow,
Twellow
 –  Services
like
MrTweet,
TweepSearch

  • •  Post

 •  Listen
 •  Engage

 •  Track

  • @
 DM
 #
 RT

  • •  Ask
Questions
 •  Post
news
(links),
facts,
events,
 comments,
etc
 •  Share
experiences
and
opinions

  • •  Relevance

 •  Timing
 •  Have
a
strategy
with
what/when
you
post
 •  Linking
&
Credibility
 •  Etiquette

 •  People
are
skimming!

Use
Keywords,
write
 a
compelling
headline

  • King

  • Hook
me
and
I’m
yours

  • •  Post

 •  Listen
 •  Engage

 •  Track

  • Remember,
Twitter
is
real‐time.



  • You
need
super‐powered
listening

  • •  Saved
Searches
(and
much
more….)
 –  SocialOomph
 •  Twitter
Clients
 –  TweetDeck

 •  Google
Alerts

  • Saved
Searches
 (and
much
more)

  • h;p://www.twitstat.com/twi;erclientusers.html

  • •  Saved
Searches
 •  Manages
others
Social
Media
accounts
 (Facebook
Pro>iles,
Facebook
Fan
Pages,
and
LinkedIn)

 •  Support
for
Twitter
Lists
 •  iPhone
app
will
sync
your
searches

  • •  Get
a
Google
Account
already!

 •  Create
Alerts
for
anything
relevant
to
you
 –  Company
name
 –  Competitor
names

 –  Personnel
Names
 –  Get
emailed
whenever
you
get
a
hit
or
RSS

  • •  Post

 •  Listen
 •  Engage

 •  Track

  • •  Common
Sense
 •  Get
to
the
point
 •  Use
Keywords
 “
 Be
yourself;

 everyone
else
is
 already
taken
 
‐Oscar
Wilde

  • Tell
us
something
of
meaning

  • •  Post

 •  Listen
 •  Engage

 •  Track

  • “If
you
cannot
measure
it,
you
cannot
 improve
it”



‐
Lord
Kelvin

  • • URLs
 • Google
Analytics
 • Google
Alerts


  • Shortened
URLs
do
a
lot
more
than
just

 save
 s p a c e 

  • Social
media
 tools
are

 weapons

  • •  Customer
Service

 •  Reputation
Management
 •  Product
Promotion
&
Sales
 •  Event
Promotion

 •  Research

  • •  Twitter
can
be
monitored
in
real‐time
 •  Instantly
reach
out
to
someone
who
needs
help

 •  Build
loyalty
with
your
customers
by
listening
 where
and
when
they
are
talking

  • Comcast
 multiple
users
on
Twitter
 that
allows
them
to
take
 customer
service
request
 24/7

  • If
you
don’t
tell
your
story,
someone
else
will
 •  Participate
 •  Respond
 •  Promote
 •  Be
Human

  • Domino’s
Pizza
 utilized
Twitter
for
 reputation
 management
after
 damaging
YouTube
 video

  • Chevrolet
 connect
with
 customers,
>ight
 misconceptions,
and
 convince
people
to
 give
their
vehicle
a
 test
drive

  • •  Announce
Events
&
Push
Out
Up­To­Date
 Info.
(registration,
speakers,
topics)
 •  Tweet
Your
Events
Live!
 –  Tell
followers
to
follow
tweets
before
&
during
event
 –  Utilize
a
hashtag:
#
 –  Share
tips
and
quotes
as
you
hear
them

 •  START
&
HOST
the
conversation

  • TechSmith:Camtasia
 Listens
for
any
 mentions
of
their
 product,
and
asks
for
 feedback
&
suggestions

  • 
James
Hutto
 Managing
Project
Director
 Valeo
Design
&
Marketing
 516
Tennessee
Street
 Memphis,
TN
38103
 Tel:
800.647.4552



|



Fax:
800.647.4552
 [Email]

james.hutto@valeomarketing.com

 [Site]





http://www.valeomarketing.com
 [Blog]
 
http://www.valeoblog.com
 @JamesHu;o
 @ValeoMarkeSng

  • Slides
will
be
posted
on
our
blog
at:
 www.SMS‐midsouth.org/blog
 Info
about
our
upcoming
workshops
and
other
 events
will
also
be
posted
to
the
site,
and
you
can
 sign
up
for
our
email
list!