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Social Media Marketing for Recruiters - presentation to NPA Worldwide, March 5, 2010
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Social Media Marketing for Recruiters - presentation to NPA Worldwide, March 5, 2010

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Presentation on March 5, 2010 to NPA Worldwide, the global organization for Recruiters and Personnel Professionals. This seminar covered my PLET method for successfully using social media for......

Presentation on March 5, 2010 to NPA Worldwide, the global organization for Recruiters and Personnel Professionals. This seminar covered my PLET method for successfully using social media for business.

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Transcript

  • 1. • Post

 •  Listen
 •  Engage

 •  Track

  • 2. King

  • 3. Hook
me
and
I’m
yours

  • 4. •  Post

 • Listen
 •  Engage

 •  Track

  • 5. You
get
high‐powered
listening

  • 6. •  Get
a
Google
Account
already!

 •  Create
Alerts
for
anything
relevant
to
you:
 –  Company
name
 –  Competitor
names

 –  Job
Postings
 –  People
looking
for
jobs
 •  Get
emailed
whenever
you
get
a
hit
or
RSS

  • 7. •  Post

 •  Listen
 • Engage

 •  Track

  • 8. •  Common
Sense
 •  Get
to
the
point
 •  Use
Keywords
 “
Be
yourself;

 everyone
else
is
 already
taken
 
‐Oscar
Wilde

  • 9. Tell
them
something
of
meaning

  • 10. •  Post

 •  Listen
 •  Engage

 • Track

  • 11. “If
you
cannot
measure
it,
you
cannot
 improve
it”



‐
Lord
Kelvin

  • 12. • URLs
 • Google
Analytics
 • Google
Alerts


  • 13. Shortened
URLs
do
a
lot
more
than
just

 save
 s p a c e 

  • 14. 
James
Hutto
 Managing
Project
Director
 Valeo
Design
&
Marketing
 516
Tennessee
Street
 Memphis,
TN
38103
 Tel:
800.647.4552
x704


 [Email]

james.hutto@valeomarketing.com

 [Site]





http://www.valeomarketing.com
 [Blog]
 
http://www.valeoblog.com
 @JamesHuKo
 @ValeoMarkeNng