There were over 31 Billion searches on Google last month

In 2006, this number was 2.7 billion

China will soon become the #1 English
speaking country in the world

If you’re one in a Million in China….
There are 1,300 others just like you

The number of internet devices in
1984 was 1,000

The number of internet devices in
1992 was 1,000,000

The number of internet devices in
2008 was 1,000,000,000

• 1 person buys a device to access the Internet
• 2 blogs are started
• 3 YouTube videos are posted
• 4 people sign up for FaceBook
• 500 words are added to Wikipedia

67 babies were born in the US
•
274 babies were born in China
•
395 babies were born in India
•
And 690,000 songs were downloaded illegally
•

• 1 out of 8 couples married last year in the U.S. met online
• A recent study showed that 49% of online American use
search engines in a typical day.
• Internet has surpassed all other media except television as
the outlet for news

Consumers are not listening any more
interrupWve markeWng has seen its day

A good‐looking & funcWonal
website is not enough!

Your website is the key
Don’t just try to reach them;
make them find you

Unique benefits:
Highly targeted
•
Unparalleled metrics & conversion tracking
•
Low cost of entry
•
Unmatched reach
•
Individualized & InteracWve
•

Search Engine OpWmizaWon
•
Social Media MarkeWng (Viral)
•
Opt‐in Email markeWng
•
Link Building
•
Online PR
•

Pay Per Click (PPC) Search AdverWsing
•
Affiliate/Partnering Programs
•
Text & Popup Ads
•
Banner ads
•
Email adverWsing
•

• Create custom pages for every major topic
• Use headlines and copy that closely reflect
how users search for topics
• Use key terms repeatedly in content
• Link these pages to other relevant pages on
your site
• Get links to these pages from outside sources
whenever possible

• Brands
• Customers
• Employees
• Stakeholders
• PEOPLE

The Big Question:
Why does Social Media work?

Facebook:
– 85% growth in 2008
– Almost 1 billion photos uploaded monthly
TwiAer:
– 752% growth in 2008
– 4.5 million unique visitors every month
Blogs:
– 184 million new blogs in 2008
– 77% of web users read them
– 1 million posts wriken daily

LinkedIn:
– 31 million users
Flikr:
– 3 billion photos uploaded
YouTube:
– 100 million videos video daily
Wikipedia:
– 59 million monthly users

First in your market/industry to jump into Social
Media will make a larger digital ‘footprint’
If you start later, you will invest
more and get less

You can do it yourself:
– Basic SEO
– Blogs
– Link Building
– Email Campaigns
– Social Media

You can reach a large audience of
informaWon‐hungry people.
You can control the content and
the conversaWon.
Wordpress is free and easy‐to‐use