ROI Marketing For Your Business: Using your website to drive top-line growth

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Presentation to the Sales & Marketing Society of the Mid-South on 2/18/09.

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  • <number>
  • THAT’S THE WHOLE YEAR!!!! <number>
  • <number>
  • The number of Internet Devices has multiplied exponentially<number>
  • The number of Internet Devices has multiplied exponentially<number>
  • The number of Internet Devices has multiplied exponentially<number>
  • <number>
  • Exabyte is a million terabytes<number>
  • NTT JAPAN has successfully tested a cable that pushed 14 trillion bits per second down a single strand of fiberThose numbers are TRIPLING every 6 months and are expected to do so for the next 20 YEARS<number>
  • The number of Internet Devices has multiplied exponentially<number>
  • During the time I’ve been blathering on so far<number>
  • That is up from 33% in 2002.<number>
  • <number>
  • Consumers have changed. The way that we reach them has to change.How do you reach them? You have to engage your audience. The web is perfect: it is all about soliciting and eliciting responses <number>
  • Consumers have changed. The way that we reach them has to change.So How do you reach them? You have to engage your audience. The web is perfect: it is all about soliciting and eliciting responses <number>
  • Especially in a recession, you have to do these things with less marketing dollars! Internet Marketing is the answer! <number>
  • People are searching for you online, I guarantee it! If you can make them find you and not a competitor, then you’ve done your job<number>
  • Not just traffic- QUALIFIED traffic, the true potentials <number>
  • YOU have two options: Web Marketing and Web Advertising<number>
  • Advertising on the web is still …… well, advertisingMarketing on the web is about RAPPORT building. Engagement. Branding. All the things that make marketing fun! <number>
  • First and Foremost! Be where the people are looking! <number>
  • Content is KING!Focus on LINK BUILDING, only slide!<number>
  • <number>
  • <number>
  • The TOOLS ARE FREEYOUR INVESTMENT IS TIMEHOW DO YOU MEASURE IT?<number>
  • How do we get consumers or businesses to pay attention? ENGAGEMENT <number>
  • Google Maps is Free, Intuitive, and AMAZINGAnalytics and Trends are two tools that you need to be using if you’re not already. <number>
  • Of course- if you don’t have TIME then you can always call the pros! <number>
  • Of course- if you don’t have TIME then you can always call the pros! <number>
  • ROI Marketing For Your Business: Using your website to drive top-line growth

    1. 1. A
Quick
Overview:

    2. 2. There
were
over
31
Billion
searches
on
Google
last
month

    3. 3. In
2006,
this
number
was
2.7
billion


    4. 4. China
will
soon
become
the
#1
English
 speaking
country
in
the
world

    5. 5. If
you’re
one
in
a
Million
in
China….

 There
are
1,300
others
just
like
you

    6. 6. The
number
of
internet
devices
in

 1984
was
1,000

    7. 7. The
number
of
internet
devices
in

 1992
was
1,000,000

    8. 8. The
number
of
internet
devices
in

 2008
was
1,000,000,000

    9. 9. • 1
person
buys
a
device
to
access
the
Internet
 • 2
blogs
are
started

 • 3
YouTube
videos
are
posted
 • 4
people
sign
up
for
FaceBook
 • 500
words
are
added
to
Wikipedia

    10. 10. 67
babies
were
born
in
the
US
 •  274
babies
were
born
in
China
 •  395
babies
were
born
in
India

 •  And
694,000
songs
were
downloaded
illegally
 • 
    11. 11. The
Internet
has
changed
our
lives
by
 altering
the
way
that
we
communicate

 •  1
out
of
8
couples
married
last
year
in
the
U.S.
met
online
 •  A
recent
study
showed
that
49%
of
online
American
use
 search
engines
in
a
typical
day.

 •  Internet
has
surpassed
all
other
media
except
television
as
 the
outlet
for
news


    12. 12. •  13,500
radio
staZons
(4,400
in
1960)
 •  17,300
magazines
(8,400
in
1960)

 •  82.4
TV
channels
(5.7
in
1960)
 •  Then
there’s
the
Web:

 Millions
of
sites
 Billions
of
pages

    13. 13. Consumers
are
not
listening
any
more
 interrupZve
markeZng
has
seen
its
day

    14. 14. You
have
to
reach
more
people,
in
less
Zme,
 when
they
aren’t
paying
a_enZon

    15. 15. Your
website
is
the
key
 Don’t
just
try
to
reach
them;

 make
them
find
you

    16. 16. A
good‐looking
&
funcZonal

 website
is
not
enough!



    17. 17. Internet
marke;ng
is
the
answer
 Unique
benefits:

 Highly
targeted
 •  Unparalleled
metrics
&
conversion
tracking

 •  Low
cost
of
entry

 •  Unmatched
reach
 •  Individualized
&
InteracZve
 • 
    18. 18. Search
Engine
OpZmizaZon
 •  Social
Media
MarkeZng
(Viral)
 •  Opt‐in
Email
markeZng
 •  Link
Building
 •  Online
PR
 • 
    19. 19. Pay
Per
Click
(PPC)

Search
AdverZsing
 •  Affiliate/Partnering
Program
 •  Text
&
Popup
Ads
 •  Banner
ads
 •  Email
adverZsing
 • 
    20. 20. •  Create
custom
pages
for
every
major
topic
 •  Use
headlines
and
copy
that
closely
reflect
 how
users
search
for
topics
 •  Use
key
terms
repeatedly
in
content
 •  Link
these
pages
to
other
relevant
pages
on
 your
site
 •  Get
links
to
these
pages
from
outside
sources
 whenever
possible

    21. 21. •  Brands
 •  Customers
 •  Employees
 •  Stakeholders
 •  PEOPLE

    22. 22. You
have
to
be
PRESENT
 You
have
to
be
LISTENING

    23. 23. If
you
start
later,
you
will
invest
 more
and
get
less


    24. 24. You
can
do
it
yourself
 – Basic
SEO
 – Blogs
 – Link
Building

 – Email
Campaigns

 – Social
Media


    25. 25. The
best
way
to
do
that
and
reach
a
large
 audience
of
informaZon‐hungry
people
 is
to
blog.

 You
can
control
the
content
and
the
 conversaZon.


 Wordpress
is
free
and
easy‐to‐use
get
 to
it


    ×