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ROI Marketing For Your Business: Using your website to drive top-line growth

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Presentation to the Sales & Marketing Society of the Mid-South on 2/18/09.

Presentation to the Sales & Marketing Society of the Mid-South on 2/18/09.

Published in Technology
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  • <number>
  • THAT’S THE WHOLE YEAR!!!! <number>
  • <number>
  • The number of Internet Devices has multiplied exponentially<number>
  • The number of Internet Devices has multiplied exponentially<number>
  • The number of Internet Devices has multiplied exponentially<number>
  • <number>
  • Exabyte is a million terabytes<number>
  • NTT JAPAN has successfully tested a cable that pushed 14 trillion bits per second down a single strand of fiberThose numbers are TRIPLING every 6 months and are expected to do so for the next 20 YEARS<number>
  • The number of Internet Devices has multiplied exponentially<number>
  • During the time I’ve been blathering on so far<number>
  • That is up from 33% in 2002.<number>
  • <number>
  • Consumers have changed. The way that we reach them has to change.How do you reach them? You have to engage your audience. The web is perfect: it is all about soliciting and eliciting responses <number>
  • Consumers have changed. The way that we reach them has to change.So How do you reach them? You have to engage your audience. The web is perfect: it is all about soliciting and eliciting responses <number>
  • Especially in a recession, you have to do these things with less marketing dollars! Internet Marketing is the answer! <number>
  • People are searching for you online, I guarantee it! If you can make them find you and not a competitor, then you’ve done your job<number>
  • Not just traffic- QUALIFIED traffic, the true potentials <number>
  • YOU have two options: Web Marketing and Web Advertising<number>
  • Advertising on the web is still …… well, advertisingMarketing on the web is about RAPPORT building. Engagement. Branding. All the things that make marketing fun! <number>
  • First and Foremost! Be where the people are looking! <number>
  • Content is KING!Focus on LINK BUILDING, only slide!<number>
  • <number>
  • <number>
  • The TOOLS ARE FREEYOUR INVESTMENT IS TIMEHOW DO YOU MEASURE IT?<number>
  • How do we get consumers or businesses to pay attention? ENGAGEMENT <number>
  • Google Maps is Free, Intuitive, and AMAZINGAnalytics and Trends are two tools that you need to be using if you’re not already. <number>
  • Of course- if you don’t have TIME then you can always call the pros! <number>
  • Of course- if you don’t have TIME then you can always call the pros! <number>

Transcript

  • 1. A
Quick
Overview:

  • 2. There
were
over
31
Billion
searches
on
Google
last
month

  • 3. In
2006,
this
number
was
2.7
billion


  • 4. China
will
soon
become
the
#1
English
 speaking
country
in
the
world

  • 5. If
you’re
one
in
a
Million
in
China….

 There
are
1,300
others
just
like
you

  • 6. The
number
of
internet
devices
in

 1984
was
1,000

  • 7. The
number
of
internet
devices
in

 1992
was
1,000,000

  • 8. The
number
of
internet
devices
in

 2008
was
1,000,000,000

  • 9. • 1
person
buys
a
device
to
access
the
Internet
 • 2
blogs
are
started

 • 3
YouTube
videos
are
posted
 • 4
people
sign
up
for
FaceBook
 • 500
words
are
added
to
Wikipedia

  • 10. 67
babies
were
born
in
the
US
 •  274
babies
were
born
in
China
 •  395
babies
were
born
in
India

 •  And
694,000
songs
were
downloaded
illegally
 • 
  • 11. The
Internet
has
changed
our
lives
by
 altering
the
way
that
we
communicate

 •  1
out
of
8
couples
married
last
year
in
the
U.S.
met
online
 •  A
recent
study
showed
that
49%
of
online
American
use
 search
engines
in
a
typical
day.

 •  Internet
has
surpassed
all
other
media
except
television
as
 the
outlet
for
news


  • 12. •  13,500
radio
staZons
(4,400
in
1960)
 •  17,300
magazines
(8,400
in
1960)

 •  82.4
TV
channels
(5.7
in
1960)
 •  Then
there’s
the
Web:

 Millions
of
sites
 Billions
of
pages

  • 13. Consumers
are
not
listening
any
more
 interrupZve
markeZng
has
seen
its
day

  • 14. You
have
to
reach
more
people,
in
less
Zme,
 when
they
aren’t
paying
a_enZon

  • 15. Your
website
is
the
key
 Don’t
just
try
to
reach
them;

 make
them
find
you

  • 16. A
good‐looking
&
funcZonal

 website
is
not
enough!



  • 17. Internet
marke;ng
is
the
answer
 Unique
benefits:

 Highly
targeted
 •  Unparalleled
metrics
&
conversion
tracking

 •  Low
cost
of
entry

 •  Unmatched
reach
 •  Individualized
&
InteracZve
 • 
  • 18. Search
Engine
OpZmizaZon
 •  Social
Media
MarkeZng
(Viral)
 •  Opt‐in
Email
markeZng
 •  Link
Building
 •  Online
PR
 • 
  • 19. Pay
Per
Click
(PPC)

Search
AdverZsing
 •  Affiliate/Partnering
Program
 •  Text
&
Popup
Ads
 •  Banner
ads
 •  Email
adverZsing
 • 
  • 20. •  Create
custom
pages
for
every
major
topic
 •  Use
headlines
and
copy
that
closely
reflect
 how
users
search
for
topics
 •  Use
key
terms
repeatedly
in
content
 •  Link
these
pages
to
other
relevant
pages
on
 your
site
 •  Get
links
to
these
pages
from
outside
sources
 whenever
possible

  • 21. •  Brands
 •  Customers
 •  Employees
 •  Stakeholders
 •  PEOPLE

  • 22. You
have
to
be
PRESENT
 You
have
to
be
LISTENING

  • 23. If
you
start
later,
you
will
invest
 more
and
get
less


  • 24. You
can
do
it
yourself
 – Basic
SEO
 – Blogs
 – Link
Building

 – Email
Campaigns

 – Social
Media


  • 25. The
best
way
to
do
that
and
reach
a
large
 audience
of
informaZon‐hungry
people
 is
to
blog.

 You
can
control
the
content
and
the
 conversaZon.


 Wordpress
is
free
and
easy‐to‐use
get
 to
it