ROI Marketing For Your Business: Using your website to drive top-line growth

A Quick Overview: 

There were over 31 Billion searches on Google last month 

In 2006, this number was 2.7 billion  

China will soon become the #1 English  speaking country in the world 

If you’re one in a Million in China….   There are 1,300 others just like you 

The number of internet devices in   1984 was 1,000 

The number of internet devices in   1992 was 1,000,000 

The number of internet devices in   2008 was 1,000,000,000 

• 1 person buys a device to access the Internet  • 2 blogs are started   • 3 YouTube videos are posted  • 4 people sign up for FaceBook  • 500 words are added to Wikipedia 

67 babies were born in the US  •  274 babies were born in China  •  395 babies were born in India   •  And 694,000 songs were downloaded illegally  • 

The Internet has changed our lives by  altering the way that we communicate   •  1 out of 8 couples married last year in the U.S. met online  •  A recent study showed that 49% of online American use  search engines in a typical day.   •  Internet has surpassed all other media except television as  the outlet for news  

•  13,500 radio staZons (4,400 in 1960)  •  17,300 magazines (8,400 in 1960)   •  82.4 TV channels (5.7 in 1960)  •  Then there’s the Web:   Millions of sites  Billions of pages 

Consumers are not listening any more  interrupZve markeZng has seen its day 

You have to reach more people, in less Zme,  when they aren’t paying a_enZon 

Your website is the key  Don’t just try to reach them;   make them ﬁnd you 

A good‐looking & funcZonal   website is not enough!   

Internet marke;ng is the answer  Unique beneﬁts:   Highly targeted  •  Unparalleled metrics & conversion tracking   •  Low cost of entry   •  Unmatched reach  •  Individualized & InteracZve  • 

Search Engine OpZmizaZon  •  Social Media MarkeZng (Viral)  •  Opt‐in Email markeZng  •  Link Building  •  Online PR  • 

Pay Per Click (PPC)  Search AdverZsing  •  Aﬃliate/Partnering Program  •  Text & Popup Ads  •  Banner ads  •  Email adverZsing  • 

•  Create custom pages for every major topic  •  Use headlines and copy that closely reﬂect  how users search for topics  •  Use key terms repeatedly in content  •  Link these pages to other relevant pages on  your site  •  Get links to these pages from outside sources  whenever possible 

•  Brands  •  Customers  •  Employees  •  Stakeholders  •  PEOPLE 

You have to be PRESENT  You have to be LISTENING 

If you start later, you will invest  more and get less  

You can do it yourself  – Basic SEO  – Blogs  – Link Building   – Email Campaigns   – Social Media  

The best way to do that and reach a large  audience of informaZon‐hungry people  is to blog.   You can control the content and the  conversaZon.    Wordpress is free and easy‐to‐use get  to it 

ROI Marketing For Your Business: Using your website to drive top-line growth

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