Internet Growth The numbers are in and, once again, the Search Engine reigns supreme! A new study out shows that (49%) of all Internet users report that they use a search engine on a typical day. This is up from 1/3 of all users in 2002* *Pew Internet Research

The numbers are in and, once again, the Search Engine reigns supreme!

A new study out shows that (49%) of all Internet users report that they use a search engine on a typical day. This is up from 1/3 of all users in 2002*

*Pew Internet Research

Internet Growth How fast is the Internet audience growing? It took 38 years for radio to reach 50 million users 13 years for TV to reach the 50 million mark Less than 5 years for the Internet to surpass Cuil’s index now stands at over 124 billion pages! Over 17,000 web site domains a day are being added!

How fast is the Internet audience growing?

It took 38 years for radio to reach 50 million users

13 years for TV to reach the 50 million mark

Less than 5 years for the Internet to surpass

Cuil’s index now stands at over 124 billion pages!

Over 17,000 web site domains a day are being added!

Internet marketing has unique benefits: Lower costs to reach a global audience Highly individualized Highly interactive nature, providing instant response and eliciting responses Broad scope: refers to digital media such as the Internet, e-mail, and wireless media

Internet marketing has unique benefits:

Lower costs to reach a global audience

Highly individualized

Highly interactive nature, providing instant response and eliciting responses

Broad scope: refers to digital media such as the Internet, e-mail, and wireless media

Internet Marketing Web Design & Development Search Engine Optimization (SEO) Social Media Marketing (SMM) Link Building Email Marketing Pay-Per-Click Advertising Tracking and Reporting

Web Design & Development

Search Engine Optimization (SEO)

Social Media Marketing (SMM)

Link Building

Email Marketing

Pay-Per-Click Advertising

Tracking and Reporting

Web Analytics

Search Engines Overview How do Search Engines rank a website? Domain name Page titles – Ex: valeodesign.com/website-design.html Site Content Image description (ALT) tags Specific websites code: H1, H2…tags, bold text Inbound links Up-to-date content

How do Search Engines rank a website?

Domain name

Page titles – Ex: valeodesign.com/website-design.html

Site Content

Image description (ALT) tags

Specific websites code: H1, H2…tags, bold text

Inbound links

Up-to-date content

SEO Research keywords and search terms Competitive analysis Recent search trends Integrate terms into site Optimize site to emphasize terms to Search Engines Monitor rankings and continually refine approach

Research keywords and search terms

Competitive analysis

Recent search trends

Integrate terms into site

Optimize site to emphasize terms to Search Engines

Monitor rankings and continually refine approach

SEO

Social media are primarily Internet-based tools for sharing and discussing information Social Media Marketing

Social media are primarily Internet-based tools for sharing and discussing information

Demographic breakdown of people who visit social media sites every day: 33% of Generation-Y respondents (mostly in their 20s) 17% of Generation X (mostly in their 30s and early 40s) 11% of Baby Boomers (mid 40s to early 60s) 8% percent of Seniors Social Media Marketing

Demographic breakdown of people who visit social media sites every day:

33% of Generation-Y respondents (mostly in their 20s)

17% of Generation X (mostly in their 30s and early 40s)

11% of Baby Boomers (mid 40s to early 60s)

8% percent of Seniors

Social Media Marketing More than two-thirds (68%) of online Americans say they visit online blogs, communities or social networks* 33% engage in product research online to help them make purchase decisions* Affluent visitors (incomes of more than $75K) are most likely to research products on Social media sites before buying (43%)* *Source: Markettools.com

More than two-thirds (68%) of online Americans say they visit online blogs, communities or social networks*

33% engage in product research online to help them make purchase decisions*

Affluent visitors (incomes of more than $75K) are most likely to research products on Social media sites before buying (43%)*

*Source: Markettools.com

Social Media Marketing Baby Boomer are 37% more likely to read or post comments about products and services on these sites* 47% of all respondents say that these sites have influenced their decision to purchase particular brands or services* *Source: Markettools.com

Baby Boomer are 37% more likely to read or post comments about products and services on these sites*

47% of all respondents say that these sites have influenced their decision to purchase particular brands or services*

*Source: Markettools.com

Link Building Inbound links increase your site’s popularity The days of link farms are gone! Search Engines have to keep results accurate Only quality, relevant links will increase your rankings

Inbound links increase your site’s popularity

The days of link farms are gone!

Search Engines have to keep results accurate

Only quality, relevant links will increase your rankings

Email Marketing Individualized Trackable Highly interactive More cost-effective than direct mail Services such as Emma and Constant Contact offer great tools that are very user-friendly

Individualized

Trackable

Highly interactive

More cost-effective than direct mail

Services such as Emma and Constant Contact

offer great tools that are very user-friendly

Email Marketing

Pay Per Click Advertising Short-term solution Open bidding- the right price you can buy your positioning Highly effective, but costly Very Aggressive Low conversion rates: 2.2% globally* *Fireclick index

Short-term solution

Open bidding- the right price you can buy your positioning

Highly effective, but costly

Very Aggressive

Low conversion rates: 2.2% globally*

*Fireclick index

Tools for Success Wordpress is an open-source Blog publishing application. Features include: Templating System Search Engine Friendly Support for a variety of plugins and widgets Tag Support

Wordpress is an open-source Blog publishing application. Features include:

Templating System

Search Engine Friendly

Support for a variety of plugins and widgets

Tag Support

Free Analytics Offer We will meet with every Emerge member company and we will: Answer your questions Provide a free Internet marketing analysis Integrate Google Analytics to help you track and analyze your website traffic Help you increase website traffic and increase sales

We will meet with every Emerge member company and we will:

Answer your questions

Provide a free Internet marketing analysis

Integrate Google Analytics to help you track and analyze your website traffic

Help you increase website traffic and increase sales