Hi, I’m JamesI work at Valeoa digital marketing agencywww.valeomarketing.com
I used to bea computer nerd
Now I rock at onlinemarketing for clients inthe U.S. & internationally...and sometimes Iplay a little bass
Faceb,ooo,ooo,oookLet’s talk about
• 1,000,000,000+ users• 250,000,000 photos daily↑• 25% = 5x per day• 1 in 5 pages views (U.S.)Sources: http://www.zdnet.co...
I hope this isn’t you...from RubyBlossom on Flickr
AgendaVisual, ImageryEdgeRankContentFunnelAds
1111The power of visual
Feeding the beast = Content
BloggingIf you don’t have a blog... get one!Wordpress is free and awesome-sauce.
Fill the funnel with...
Email MarketingCapture emails as a primary goal.$40.56 for every $1 investedSource: DMA 2011 report: http://www.magillrepo...
ContestsWoobox: $15/month for 1,000 fansCustom Apps: more $
Remember: Shareholders want a return...and Facebook is an advertising platform
AdsTraditional (Marketplace) AdsSponsored StoriesPromoted postsLike Statement, Engagement Ads
Targeting options
Targeting options
Targeting options
Ad Examples
Like/Engagement Ad
Traditional/Marketplace Ad
Top-3 Ad Terms to know• CPC: Cost per Click• CPM: Cost Per Mille (1,000 impressions)• CTR: Click-through Rate
Ad Reporting Example
Ad Reporting Example
Connect & ask me anything)James HuttoManaging Project DirectorValeo Online Marketing516 Tennessee StreetMemphis, TN 38103T...
Follow Us.our social linksFACEBOOKFACEBOOK.COM/VALEOMARKETINGTWITTERTWITTER.COM/VALEOMARKETINGBLOGVALEOMARKETING.COM/BLOG
Helen Brett Show, presentation on Facebook Marketing
Helen Brett Show, presentation on Facebook Marketing
Helen Brett Show, presentation on Facebook Marketing
Helen Brett Show, presentation on Facebook Marketing
Helen Brett Show, presentation on Facebook Marketing
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Helen Brett Show, presentation on Facebook Marketing

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Presentation on 4/20/13 for the Helen Brett Jewelry and Gift show in Memphis, TN.

I decided to stay away from "setting up a Facebook" for this audience, and instead went over the best ways for small businesses with an existing Facebook presence to better utilize it.

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  • Largest photo sharing site Devices are everywhere Product pictures, new lines, ideas for combining your products - get creative.
  • Algorithm Overwhelming Filter newsfeeds Boring stories are hidden EdgeRank is the Facebook algorithm that decides which stories appear in each user's newsfeed. It'd be completely overwhelming if the newsfeed showed all of the possible stories from your friends. So Facebook created an algorithm to predict how interesting each story will be to each user. Then they filter each user's newsfeed to only show the top-ranked stories for that particular user. This algorithm hides boring stories, so if your story doesn't score well, no one will see it.
  • Edgerank means: you have to make it interesting. How will you do that for you business? It ’ s HARD! Build Assets. Content Powers everything. Create or die.
  • Helen Brett Show, presentation on Facebook Marketing

    1. 1. Hi, I’m JamesI work at Valeoa digital marketing agencywww.valeomarketing.com
    2. 2. I used to bea computer nerd
    3. 3. Now I rock at onlinemarketing for clients inthe U.S. & internationally...and sometimes Iplay a little bass
    4. 4. Faceb,ooo,ooo,oookLet’s talk about
    5. 5. • 1,000,000,000+ users• 250,000,000 photos daily↑• 25% = 5x per day• 1 in 5 pages views (U.S.)Sources: http://www.zdnet.com/blog/facebook/facebook-accounts-for-1-in-every-5-pageviews/8491http://www.empowernetwork.com/internetmarketerhq/blog/37-jaw-dropping-facebook-facts-2013-shocking-facebook-facts-about-users-founders-money/Faceb,ooo,ooo,oook
    6. 6. I hope this isn’t you...from RubyBlossom on Flickr
    7. 7. AgendaVisual, ImageryEdgeRankContentFunnelAds
    8. 8. 1111The power of visual
    9. 9. Feeding the beast = Content
    10. 10. BloggingIf you don’t have a blog... get one!Wordpress is free and awesome-sauce.
    11. 11. Fill the funnel with...
    12. 12. Email MarketingCapture emails as a primary goal.$40.56 for every $1 investedSource: DMA 2011 report: http://www.magillreport.com/Email-Remains-ROI-King-Net-Marketing-Set-to-Overtake-DM/
    13. 13. ContestsWoobox: $15/month for 1,000 fansCustom Apps: more $
    14. 14. Remember: Shareholders want a return...and Facebook is an advertising platform
    15. 15. AdsTraditional (Marketplace) AdsSponsored StoriesPromoted postsLike Statement, Engagement Ads
    16. 16. Targeting options
    17. 17. Targeting options
    18. 18. Targeting options
    19. 19. Ad Examples
    20. 20. Like/Engagement Ad
    21. 21. Traditional/Marketplace Ad
    22. 22. Top-3 Ad Terms to know• CPC: Cost per Click• CPM: Cost Per Mille (1,000 impressions)• CTR: Click-through Rate
    23. 23. Ad Reporting Example
    24. 24. Ad Reporting Example
    25. 25. Connect & ask me anything)James HuttoManaging Project DirectorValeo Online Marketing516 Tennessee StreetMemphis, TN 38103Tel: 800.647.4552 x704[Email] james.hutto@valeomarketing.com[Site] http://www.valeomarketing.com@JamesHutto @ValeoMarketing
    26. 26. Follow Us.our social linksFACEBOOKFACEBOOK.COM/VALEOMARKETINGTWITTERTWITTER.COM/VALEOMARKETINGBLOGVALEOMARKETING.COM/BLOG

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