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Facebook for Business Users: you've got questions, we've got answers
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Facebook for Business Users: you've got questions, we've got answers

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Presentation for the Memphis Business Journal on 5/6/11 as part of a Social Media Crash Course for business.

Presentation for the Memphis Business Journal on 5/6/11 as part of a Social Media Crash Course for business.

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  • WOW- that is an effective ToolWord of Web
  • 600 Million
  • According to 1997 book from David Shenk: In 1971 the average American was targeted by at least 560 daily advertisingmessages. Twenty years later, that number has risen six fold, to 3,000 messages per day.
  • Audience is different. More engaged for longer periods. Keep that in mind!
  • For the sake of this class….
  • Do NOT build a page and wait for people to come to you. Build RELATIONSHIPS! Invite friends to become fans, get your fans to invite their friends Network with relevant user groups Make sure your content is fresh
  • You can view notifications of Page activity and new fans on your page through the top navigation bar.You can view a news feed with stories about your Page and Pages you like (can access by clicking the Facebook logo when logged in as your PageYou can “like” other Pages, share from other Pages to your Page, and comment on posts by other Pages, as your PageI couldn’t interact with any personal profile that has privacy setting enabled; I could only share from my own profile to my Page. According to Facebook, it’s only possible for you to comment on profiles as your Page if a person allows everyone on Facebook to comment on their posts.
  • You can view notifications of Page activity and new fans on your page through the top navigation bar.You can view a news feed with stories about your Page and Pages you like (can access by clicking the Facebook logo when logged in as your PageYou can “like” other Pages, share from other Pages to your Page, and comment on posts by other Pages, as your PageI couldn’t interact with any personal profile that has privacy setting enabled; I could only share from my own profile to my Page. According to Facebook, it’s only possible for you to comment on profiles as your Page if a person allows everyone on Facebook to comment on their posts.

Facebook for Business Users: you've got questions, we've got answers Facebook for Business Users: you've got questions, we've got answers Presentation Transcript

  • James Hutto
    Managing Project Director
    First computer at age 5
    I.T. rockstar by age 19
    12 years in the online field
  • Survey Time
  • * Graphics and Stats from Online Schools (http://www.onlineschools.org/blog/facebook-obsession)
  • * Graphics and Stats from Online Schools (http://www.onlineschools.org/blog/facebook-obsession)
  • * Graphics and Stats from Online Schools (http://www.onlineschools.org/blog/facebook-obsession)
  • 622,196,360 worldwide users
    In Tennessee:
    3,056,000 (17th in the country)
    Male/Female: 42.06% / 55.91%
    Average CPC: $0.92
    Average CPM: $0.52
    http://www.facebakers.com
  • Three reasons to use
    everyone
    Facebook that apply to
  • #1
    3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY
  • #2
    Average Cost for Facebook Account = $0.00
  • #3
    Facebook is like word of mouth on steroids
  • 2 core metrics
  • The New Paradigm:
    Engagement = Attention
  • “In all things, have strategy”
    -someone smart
  • The Audience is Different
    More engaged: longer periods of time
    Watch much closer than some on Twitter. Facebook is more personal. It has to be treated that way
  • Separate Personal & Professional
    Do NOT create two accounts. This is against Facebook’s terms & conditions
    (whoops!)
  • The Power of Lists
  • Audit Your Security Settings
  • Can we agree that fans are our focus?
  • You need an Ambassador – someone has to be the “face”
    …Only that just changed
  • Content is
    King
  • What’s in it for them?
    A promotion
    Value-based offer
    Information
    Giving Feedback
    Customer Service
  • Profile Migration
    https://www.facebook.com/pages/create.php?migrate
  • Use Facebook as a Page
  • From Group to Page
    Free download
    Start a discussion in the group, talking about the Page
    During an offline event, use the Page as main venue for interaction
  • If you cannot measure it,
    you cannot improve it - Lord Kelvin
  • Facebook Insights
  • Google Analytics
    Free
    Amazing
    Reporting
  • Customize your Page
  • So you heard about that
    600 million users?
    (that’s cool, we’ll take your ad dollars as well as your time)
  • +
    =
  • Connect & ask me anything)
    James HuttoManaging Project DirectorValeo Design & Marketing516 Tennessee StreetMemphis, TN 38103Tel: 800.647.4552 x704  [Email] james.hutto@valeomarketing.com [Site] http://www.valeomarketing.com
    @JamesHutto
    @ValeoMarketing