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Facebook 102
Facebook 102
Facebook 102
Facebook 102
Facebook 102
Facebook 102
Facebook 102
Facebook 102
Facebook 102
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Facebook 102
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Facebook 102
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Facebook 102
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Facebook 102
Facebook 102
Facebook 102
Facebook 102
Facebook 102
Facebook 102
Facebook 102
Facebook 102
Facebook 102
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Facebook 102
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Facebook 102
Facebook 102
Facebook 102
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Facebook 102
Facebook 102
Facebook 102
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Facebook 102
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Facebook 102

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Day 4 of our Social Media Crash Course for Business - Facebook 102! …

Day 4 of our Social Media Crash Course for Business - Facebook 102!

We covered the differences between Groups & Fan pages, a good method for properly using your fan page, as well as some examples of what other brands are doing effectively.

We also talked about Facebook advertising: some of the rules for success, as well as the 11 different factors that you can use to target your ads.

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Transcript

  • 1. Facebook
102

  • 2. •  Creation
‐
simple
 •  Messaging
–
inbox,
under
“Updates”
 •  Accessibility
–
only
through
Facebook
itself
 •  Recruiting
–
bulk
invite
friends
 •  Content
–
must
be
posted
manually
 •  Applications
–
do
not
integrate

  • 3. •  Creation‐
more
steps/info
 •  Messaging‐
in
Live
Feed
 •  Accessibility‐
indexed
&
show
in
SERPs
 •  Recruiting‐
no
bulk
messages*
 •  Content‐
more
Klexibility
 •  Applications‐
yes

  • 4. •  Pages
are
generally
better
for
a
long‐term
 relationships
with
your
fans,
readers
or
 customers.
More
functionality
and
 customization
that
can
be
used
later
 •  Groups
are
generally
better
for
hosting
a
 (quick)
active
discussion
and
attracting
 quick
attention.

  • 5. Can
we
agree
that
fans
are
our
focus?


  • 6. “In
all
things,
have
strategy”
 




























 



‐me



=)

  • 7. Find
your
center
and
ask:
 What’s
happening?

  • 8. Awareness
 •  Targeted
Ads
 •  Social
Distribution
 •  Cross‐Promotion
 •  Identify
InKluencers

 •  Target
prospects
 http://www.allfacebook.com/2009/06/facebook‐sales‐funnel/

  • 9. Education
 •  Who
are
you?
 •  What
do
you
sell?
 •  Who’s
in
your
community?
 •  Why
do
I
want
to
join?
 http://www.allfacebook.com/2009/06/facebook‐sales‐funnel/

  • 10. Engagement
 •  The
Cornerstone
 •  Two‐way
dialogue
 •  Low,
medium,
high
impact
 http://www.allfacebook.com/2009/06/facebook‐sales‐funnel/

  • 11. Action
 At
this
point
you’ve
converted
 new
visitors
and
engaged
with
 them
to
build
a
relationship
 Now
it’s
time
to
present
multiple
 opportunities
of
your
goals
 (purchase,
sign‐up
for
newsletter,
join
a
 site,
purchase,
etc)

 http://www.allfacebook.com/2009/06/facebook‐sales‐funnel/

  • 12. Repeat
Engagement
 Relationship
Marketing:
 Differs
from
traditional
by
recognizing
the
 value
to
the
7irm
of
keeping
customers
 As
opposed
to
“intrusion”
marketing,
which
 focuses
upon
acquisition
of
new
clients
by
 targeting
majority
demographics
based
on
 prospective
client
lists
 [Wikipedia:
relationship
marketing]
 http://www.allfacebook.com/2009/06/facebook‐sales‐funnel/

  • 13. •  More
than
50%
of
you
have
one,
so
we’re
 going
to
skip
this
part.


 •  YouTube!

Here’s
one
that
is
recent:

 –  http://bit.ly/CreateFanPage


  • 14. •  Give
your
page
a
unique
URL

 •  100
fans
or
more
 •  Facebook.com/yourBusiness
 •  Use
a
redirect?
 –  FB.youcompany.com
 –  JoinUs.yourcompany.com

  • 15. •  Blog
feeds

 •  Twitter
feeds

 •  Pictures,
videos,
screenshots
etc.

 •  Bios

 •  Links

 •  Custom
apps

 •  Repurpose
existing
content/collateral

 •  Interact,
interact,
interact!


  • 16. •  A
promotion
 •  Value‐based
offer
 •  Information
 •  Giving
Feedback
 •  Customer
Service

  • 17. •  Do
NOT
build
a
page
and
wait
for
people
to
 come
to
you.

Build
RELATIONSHIPS!

 •  Invite
friends
to
become
fans,
get
your
fans
 to
invite
their
friends

 •  Network
with
relevant
user
groups

 •  Make
sure
your
content
is
fresh


  • 18. King

  • 19. You
will
have
to
use
your
seeker
 (initially,
at
least)

  • 20. •  You
talk
to
them
like
you
talk
to
your
friends
 on
Facebook

  • 21. •  Keep
it
in
the
family…
 bring
your
clicks
to
your
 Facebook
page

 •  Make
it
sticky…
foster
 interaction
with
your
page

 •  Be
yourself…
customize
as
 much
as
possible
from
the
 template

 •  Stay
focused…
don’t
 abandon
your
page
to
the
 masses,
keep
up
your
 interaction
in
the
space.


  • 22. •  Inconsistent
brand
identities
 •  Failing
to
engage
 •  Confusing
selling
with
engaging
 •  Campaignitis
 •  Failing
to
appreciate
fans
 •  Attempting
to
control
the
conversation
 •  Giving
up
before
you
can
succeed

  • 23. 1.  Facebook
is
least
effective
at
direct
sales
 2.  Hyper‐targeting
is
the
key
 3.  Don’t
come
on
too
soon
with
the
sales
pitch
 4.  Understand
your
market
 5.  Set
advertising
budgets
with
goals
in
mind
 6.  Monitor
ad
performance
&
adjust
accordingly
 7.  Test
landing
pages
instead
of
Facebook
pages
 8.  Split
test
your
ads
by
demographic
 9.  Develop
creative
ad
copy
 10. Don’t
over
target

  • 24. 1.  Location
 2.  Age
 3.  Birthday
 4.  Sex
 5.  Keywords
 6.  Education
 7.  Workplaces
 8.  Relationship
 9.  Interested
In
 10. Languages
 11. Connections

  • 25. •  API

 •  Pulls
information

 from
Facebook
 –  Friends
 –  Photos

 –  ProKile
info
 –  Lists
 •  Take
advantage
of
the
viral
nature
of
 Facebook,
and
their
open
development
 platform!

  • 26. TOMORROW!
 YouTube
101
 Presenta7ons
are
available
at:
 h;p://www.ValeoBlog.com 
 @JamesHu;o
 Ques6ons??
 @HowellMarke7ng


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