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Facebook 101

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Day 3 of our Social Media Crash Course for Business was an intro to Facebook. We covered how to separate your personal and professional life by using lists and security settings.

Day 3 of our Social Media Crash Course for Business was an intro to Facebook. We covered how to separate your personal and professional life by using lists and security settings.

Published in: Technology, Business
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Transcript

  • 1. Facebook
101

  • 2. 2
of
you
got
this
partially
right

  • 3. I’ve
always
 been
that
guy
 that
wants
the
 best
of
both
 worlds….
 (I
get
a
piece
of
 every
dessert
at
 Thanks
giving)

  • 4. #1

  • 5. #2

  • 6. We l c o m e 
 t o 
 t h e 
 P a r t y 
 Everyone
likes
a
party,
right?

  • 7. Over
350
million
active
users

  • 8. •  More
than
8
billion
minutes
are
spent
on
 Facebook
each
day
(worldwide)
 •  More
than
10
million
users
become
fans
of
 Pages
each
day

 •  More
than
2
billion
photos
uploaded
to
the
site
 each
month
 •  More
than
14
million
videos
uploaded
each
 month
 •  About
70%
of
Facebook
users
are
outside
the
 United
States


  • 9. •  Different
ball
game
 •  Not
all
of
it
is
searchable:
metrics
can
be
 more
difVicult
 •  Think
about
other
ways
to
connect‐

 –  Email
 –  Phone
 –  SMS
 –  Twitter

  • 10. Let’s
just
leave
it
at:

  • 11. •  This
is
a
different
audience
(than
Twitter
or
 YouTube),
and
a
different
strategy
should
apply
 •  Not
everyone
is
(or
can
be)
on
Facebook
all
day.

 •  Then
again…
 •  Who
is
your
target?



  • 12. •  Global
 •  Discoverable
 •  Permanent

  • 13. Social
media
 tools
are

 weapons

  • 14. “In
all
things,
have
strategy”
 


























 
 
 


‐me

  • 15. •  Facebook
changes
all
the
time
 •  Constantly
adding
new
features/tweaks
 •  It
is
expected
that
your
presence
will
 continue
to
grow/evolve/develop

  • 16. You’re
not
going
to
do
any
real
damage
without
knowing
 –  You’re
not
going
to
hurt
anything
by
trying
this
 free
marketing
tool
that
gives
you
access
to
 300+
million
people.


 •  Just
don’t
say
anything
really
stupid
(STUPID
 GRAPHIC)
and
you’ll
be
ok!


  • 17. •  Different:


 –  More
engaged:
longer
periods
of
time
 –  Watch
much
closer
than
some
on
Twitter.

 Facebook
is
more
personal.

It
has
to
be
treated
 that
way

  • 18. Do
NOT
create
two
 accounts,
because
 apparently
this
is
against
 FB’s
terms
&
conditions
 (whoops)

  • 19. •  Divide
up
your
personal
&
professional
if
 you’re
worried
about
it
 •  Lists
can
simplify
your
time
later
when
 sending
update
or
targeting
people
for
your
 business’
page
 •  Lists
can
be
used
with
privacy
settings
to
 only
allow
certain
lists
to
see
certain
things

  • 20. •  When
in
doubt,
let
people
see
a
limited
 amount
of
info

  • 21. •  Filter
by
groups
 •  Hide
feature

  • 22. You
need
a
seeker

  • 23. Someone
will
 have
to
be
the
 “Face”
that
you
 will
use.

 Can
be
multiple
 people
as
well…

  • 24. TOMORROW!
 Facebook
102


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