Facebook 101

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Day 3 of our Social Media Crash Course for Business was an intro to Facebook. We covered how to separate your personal and professional life by using lists and security settings.

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Facebook 101

  1. 1. Facebook
101

  2. 2. 2
of
you
got
this
partially
right

  3. 3. I’ve
always
 been
that
guy
 that
wants
the
 best
of
both
 worlds….
 (I
get
a
piece
of
 every
dessert
at
 Thanks
giving)

  4. 4. #1

  5. 5. #2

  6. 6. We l c o m e 
 t o 
 t h e 
 P a r t y 
 Everyone
likes
a
party,
right?

  7. 7. Over
350
million
active
users

  8. 8. •  More
than
8
billion
minutes
are
spent
on
 Facebook
each
day
(worldwide)
 •  More
than
10
million
users
become
fans
of
 Pages
each
day

 •  More
than
2
billion
photos
uploaded
to
the
site
 each
month
 •  More
than
14
million
videos
uploaded
each
 month
 •  About
70%
of
Facebook
users
are
outside
the
 United
States


  9. 9. •  Different
ball
game
 •  Not
all
of
it
is
searchable:
metrics
can
be
 more
difVicult
 •  Think
about
other
ways
to
connect‐

 –  Email
 –  Phone
 –  SMS
 –  Twitter

  10. 10. Let’s
just
leave
it
at:

  11. 11. •  This
is
a
different
audience
(than
Twitter
or
 YouTube),
and
a
different
strategy
should
apply
 •  Not
everyone
is
(or
can
be)
on
Facebook
all
day.

 •  Then
again…
 •  Who
is
your
target?



  12. 12. •  Global
 •  Discoverable
 •  Permanent

  13. 13. Social
media
 tools
are

 weapons

  14. 14. “In
all
things,
have
strategy”
 


























 
 
 


‐me

  15. 15. •  Facebook
changes
all
the
time
 •  Constantly
adding
new
features/tweaks
 •  It
is
expected
that
your
presence
will
 continue
to
grow/evolve/develop

  16. 16. You’re
not
going
to
do
any
real
damage
without
knowing
 –  You’re
not
going
to
hurt
anything
by
trying
this
 free
marketing
tool
that
gives
you
access
to
 300+
million
people.


 •  Just
don’t
say
anything
really
stupid
(STUPID
 GRAPHIC)
and
you’ll
be
ok!


  17. 17. •  Different:


 –  More
engaged:
longer
periods
of
time
 –  Watch
much
closer
than
some
on
Twitter.

 Facebook
is
more
personal.

It
has
to
be
treated
 that
way

  18. 18. Do
NOT
create
two
 accounts,
because
 apparently
this
is
against
 FB’s
terms
&
conditions
 (whoops)

  19. 19. •  Divide
up
your
personal
&
professional
if
 you’re
worried
about
it
 •  Lists
can
simplify
your
time
later
when
 sending
update
or
targeting
people
for
your
 business’
page
 •  Lists
can
be
used
with
privacy
settings
to
 only
allow
certain
lists
to
see
certain
things

  20. 20. •  When
in
doubt,
let
people
see
a
limited
 amount
of
info

  21. 21. •  Filter
by
groups
 •  Hide
feature

  22. 22. You
need
a
seeker

  23. 23. Someone
will
 have
to
be
the
 “Face”
that
you
 will
use.

 Can
be
multiple
 people
as
well…

  24. 24. TOMORROW!
 Facebook
102


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