12 Facebook Power Tips

12                     Tips to Give You   an Edge   on the Compe77on  link  But ﬁrst, a li>le background on   Social Media…  © Spake Communica7ons 

Social Media   If Facebook were a country…  It would be the 5th largest in the world 

The Role of Marketers 

From the Urban Dic7onary 

5 Pillars of Social Media  1.  Declara7on of Iden7ty  © 2009 Spake Communica7ons                 All Rights Reserved 

5 Pillars of Social Media  1.  Declara7on of Iden7ty  2.  Iden7ty through Associa7on  © 2009 Spake Communica7ons                 All Rights Reserved 

5 Pillars of Social Media  1.  Declara7on of Iden7ty  2.  Iden7ty through Associa7on  3.  User‐ini7ated Conversa7on  © 2009 Spake Communica7ons                 All Rights Reserved 

5 Pillars of Social Media  1.  Declara7on of Iden7ty  2.  Iden7ty through Associa7on  3.  User‐ini7ated Conversa7on  4.  Provider‐ini7ated Conversa7on  © 2009 Spake Communica7ons                 All Rights Reserved 

5 Pillars of Social Media  1.  Declara7on of Iden7ty  2.  Iden7ty through Associa7on  3.  User‐ini7ated Conversa7on  4.  Provider‐ini7ated Conversa7on  5.  In‐Person Interac7on  © 2009 Spake Communica7ons                 All Rights Reserved 

Interes7ng Facebook Stats  •  More than 200 million ac7ve users  •  Over 100 million users log on to FB at least once a day  •  Fastest growing demo:  35 years and older  •  More than 4 billion minutes spent on FB daily  •  More than 6 million users become fans of Pages daily   •  More than 850 million photos uploaded monthly  •  More than 10 million videos uploaded 

Tip #1 – Transparency, But to a Degree  (Guarding your online reputa7on)  NO:  • Red Cup Pictures  • Profanity  • Obscene or Inappropriate Material  • Aggressive, Hyper‐Cri@cal, Snarky Comments etc.,  etc., etc.  • Use No@ﬁca@ons (in seHngs) Google Alerts  • BE NICE!!!  © Spake Communica7ons 

Tip #2 ‐ Put Some Thought Into   Your Status Updates (Import?)  Put some thought  into your updates.  Be imagina7ve.   Keep “connec7ng”  in mind.  Talk about the  mundane if it helps  make a connec7on!  Be real  © Spake Communica7ons 

Tip #3 – Target your Demographic  • What kind of clients do you work with?  • What kind of clients do you want to work with?  • Who are your real‐life friends?  • What do you have in common?  • How are you connected?  • What are you really all about?  Ask:  How can I engage?  © Spake Communica7ons 

Tip #4 – Add Something Interes7ng and  Unusual Now and then  © Spake Communica7ons 

Tip #5 – Birthday Gree7ngs  Click your friend’s name and send a birthday gree7ng,  link, pic, video, etc….  © Spake Communica7ons 

Tip #6 – The Power of Friends Lists  © Spake Communica7ons 

Tip #7 – Hide!!!!  © Spake Communica7ons 

Tip #7 – Hide!!!! 

Tip #8 – Don’t Use Your Proﬁle to Adver7se  (unless you are an avowed spammer)  • Many in the community consider overt  adver7sing oﬀensive.  • It is interrup7on Marke7ng, not permission  Marke7ng  • It will get you hidden or deleted by friends  Why not seek a buy‐in from your customers  and poten7al customers………..  © Spake Communica7ons 

Tip #9 – Get some Fans – Start a Page  Why not seek a buy‐in from your  customers and poten7al customers?  • Show them your exper7se  • Give something away  • Share industry informa7on  • Market your business  • Adver7se  © Spake Communica7ons 

Tip #9 – Get some Fans – Start a Page  Beneﬁts  • Only opt‐in members – They Like You!  • Don’t have to be friends  • Easy blast messages  • Promote, adver7se, inform, get more fans.            Repeat.  © Spake Communica7ons 

Tip #10 – Share Photos  FaceBook is the largest photo  sharing plakorm in the world.  • Post Pictures to others’ walls  • Post pictures to groups  • Post to your own wall.  • Tag photos  • Upload  Mobile Photos  © Spake Communica7ons 

Tip #12 – Promote your FaceBook Presence  Get a custom URL  Promote in:   Email Signature  Business Cards  Website  Everywhere else you share your contact informa;on  NEW!! Vanity URLS now available at    h>p://facebook.com/username  © Spake Communica7ons 

12 FaceBook Tips to Give You an Edge   on the Compe77on  Joe Spake  901 274‐1847    Joespake@gmail.com  FaceBook:  h>p://facebook.com/joespake  h>p://facebook.com/memphis  realestate  © Spake Communica7ons 

12 Facebook Power Tips

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