How to get more leads without buying more traffic - Marketizator

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How to get more leads without buying more traffic - a brief presentation with tips & tricks about generating leads based on the current traffic.
Includes methodology, examples, results.

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How to get more leads without buying more traffic - Marketizator

  1. 1. HOW TO GET MORE LEADS WITHOUT BUYING MORE TRAFFIC
  2. 2. Traffic you waste Traffic you convert
  3. 3. 70% - 96% OF YOUR VISITORS ABANDONING YOUR SITE WILL NEVER RETURN
  4. 4. Hit&miss vs get the most out of it Get traffic Prepare a landing page See what you’ve got - hypothesis driven - one size fits all - hard to adjust
  5. 5. Hit&miss vs get the most out of it Get traffic Define each important segment - data driven - real-time monitored - tailor-made Make surveys & get valuable insights about your visitors AB Test different landing pages for different segments Micro-convert Use personalization to get the most out of your traffic Convert Forget about it :)
  6. 6. Many visitors = many leads? Not necessarily.
  7. 7. - No insights from surveys on your visitors - No AB testing - Poor/no personalization - No on-exit hooks - No lead scoring - No email capturing strategy - No automated mailing
  8. 8. Personalized approach vs standard approach Different visitor segments have different reasons for not converting, despite their objectives being the same.
  9. 9. Companies whose conversion improved are using 90% more ways to segment their visitors and customers than companies whose conversion rates have not improved or have stayed the same. Source: Econsultancy Optimization Report 2012
  10. 10. 78% of companies are dissatisfied with their current conversion rate. Source: Red Eye Report 2012
  11. 11. Personalized approach > Minimize cost per lead by increasing relevance > Communicate value and customized approach > Acquire new leads on existing traffic > Generate leads by capturing data or driving offline contact
  12. 12. What kind of segments can you mix > Location: 323 companies from {CITY} use our services > Weather: There are {5 degrees} in {CITY}. Stay warm & fill in this form! > Behavior This is your 3rd visit to our website. Do you need assistance? > Traffic source Stop wasting time searching on Google. Contact us now! > History Any kind of information you previously have and can use in order to personalize and persuade a visitor to become a lead.
  13. 13. One last thing before you can go home: Valuable digital goodies + On-exit interactions = LOVE
  14. 14. X
  15. 15. You can do lots of things in order to increase you conversion rate. But the most important one is to Start hi@marketizator.com
  16. 16. Thank you!

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