How to get more leads without buying more traffic - Marketizator

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How to get more leads without buying more traffic - a brief presentation with tips & tricks about generating leads based on the current traffic. …

How to get more leads without buying more traffic - a brief presentation with tips & tricks about generating leads based on the current traffic.
Includes methodology, examples, results.

More in: Marketing
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Transcript

  • 1. HOW TO GET MORE LEADS WITHOUT BUYING MORE TRAFFIC
  • 2. Traffic you waste Traffic you convert
  • 3. 70% - 96% OF YOUR VISITORS ABANDONING YOUR SITE WILL NEVER RETURN
  • 4. Hit&miss vs get the most out of it Get traffic Prepare a landing page See what you’ve got - hypothesis driven - one size fits all - hard to adjust
  • 5. Hit&miss vs get the most out of it Get traffic Define each important segment - data driven - real-time monitored - tailor-made Make surveys & get valuable insights about your visitors AB Test different landing pages for different segments Micro-convert Use personalization to get the most out of your traffic Convert Forget about it :)
  • 6. Many visitors = many leads? Not necessarily.
  • 7. - No insights from surveys on your visitors - No AB testing - Poor/no personalization - No on-exit hooks - No lead scoring - No email capturing strategy - No automated mailing
  • 8. Personalized approach vs standard approach Different visitor segments have different reasons for not converting, despite their objectives being the same.
  • 9. Companies whose conversion improved are using 90% more ways to segment their visitors and customers than companies whose conversion rates have not improved or have stayed the same. Source: Econsultancy Optimization Report 2012
  • 10. 78% of companies are dissatisfied with their current conversion rate. Source: Red Eye Report 2012
  • 11. Personalized approach > Minimize cost per lead by increasing relevance > Communicate value and customized approach > Acquire new leads on existing traffic > Generate leads by capturing data or driving offline contact
  • 12. What kind of segments can you mix > Location: 323 companies from {CITY} use our services > Weather: There are {5 degrees} in {CITY}. Stay warm & fill in this form! > Behavior This is your 3rd visit to our website. Do you need assistance? > Traffic source Stop wasting time searching on Google. Contact us now! > History Any kind of information you previously have and can use in order to personalize and persuade a visitor to become a lead.
  • 13. One last thing before you can go home: Valuable digital goodies + On-exit interactions = LOVE
  • 14. X
  • 15. You can do lots of things in order to increase you conversion rate. But the most important one is to Start hi@marketizator.com
  • 16. Thank you!