Welcome
Valentine Willeumier




Back
Stanislav case – Ministry of Justice




Back
Social Media – what is it?
Evolution of Social Media




   Broadcast media          Interactive media   Social media
Social Media




               Source: FredCavazza.net
Social networks throughout the world




Back
Hyves – facts & figures
Figures



          10,1 million Hyvers / 8,7 million Hyvers in Holland
                    6,4 billion pageviews per mon...
Hyves bereik


                                                      Mannen   Vrouwen

                       81%
        ...
3 reasons for using Hyves as a consumer
Back
Hyves – Connecting the
     Netherlands
Hyves is Dutch!
Hyves.nl/nu
Involving Hyvers in Hyves


             New products are developed together with Hyvers




Back
Brands on Hyves – what
   are their options?
Brands on Hyves
                  WHAT CAN BRANDS DO ON HYVES?
                  1. Traffic to their own website(s)
Brands on Hyves
                  WHAT CAN BRANDS DO ON HYVES?
                  1. Traffic to their own website(s)
      ...
Results of the ACE Social research study – Hi Prank

ACE Social = measures the effectiveness of viral marketing campaigns ...
Brands on Hyves
                  WHAT CAN BRANDS DO ON HYVES?
                  1. Traffic to their own website(s)
      ...
Qualitative results of the Transavia branded hyve – up to now




                                       Types of goals fo...
Brands on Hyves
                  WHAT CAN BRANDS DO ON HYVES?
                  1. Traffic to their own website(s)
      ...
Brands on Hyves
                  WHAT CAN BRANDS DO ON HYVES?
                  1. Traffic to their own website(s)
      ...
Wat kunnen merken met Hyves?
                   WHAT CAN BRANDS DO ON HYVES?
                   1. Traffic to their own we...
Wat kunnen merken met Hyves?
                   WHAT CAN BRANDS DO ON HYVES?
                   1. Traffic to their own we...
Tips & Tricks
Tips & Tricks


 Tips:
  Is the chosen strategy and/or content:
       - authentic and entertaining?
       - able to be ...
Questions?
Remarks?
Ideas?
 Valentine Willeumier | valentine@hyves.nl | val.hyves.nl | 06 340 53 817
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Presentation nyenrode symposium

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Presentation nyenrode symposium

  1. 1. Welcome
  2. 2. Valentine Willeumier Back
  3. 3. Stanislav case – Ministry of Justice Back
  4. 4. Social Media – what is it?
  5. 5. Evolution of Social Media Broadcast media Interactive media Social media
  6. 6. Social Media Source: FredCavazza.net
  7. 7. Social networks throughout the world Back
  8. 8. Hyves – facts & figures
  9. 9. Figures 10,1 million Hyvers / 8,7 million Hyvers in Holland 6,4 billion pageviews per month 18,2% of total viewed web pages in Holland 8,7% of total internet time in Holland 60% of total viewed mobile pages in Holland 858.000 new photo’s per day 2,4 million scraps per day / 28 per second Average age of 30 years old
  10. 10. Hyves bereik Mannen Vrouwen 81% 77% 73% 65% 65% 60% 52% 53% 37% 40% 18% 10% 13+ 13-19 20-34 35-49 50-64 65+ Back Source: STIR augustus 2010
  11. 11. 3 reasons for using Hyves as a consumer
  12. 12. Back
  13. 13. Hyves – Connecting the Netherlands
  14. 14. Hyves is Dutch!
  15. 15. Hyves.nl/nu
  16. 16. Involving Hyvers in Hyves New products are developed together with Hyvers Back
  17. 17. Brands on Hyves – what are their options?
  18. 18. Brands on Hyves WHAT CAN BRANDS DO ON HYVES? 1. Traffic to their own website(s)
  19. 19. Brands on Hyves WHAT CAN BRANDS DO ON HYVES? 1. Traffic to their own website(s) 2. Social activation campaign
  20. 20. Results of the ACE Social research study – Hi Prank ACE Social = measures the effectiveness of viral marketing campaigns within Hyves Campaign appeal:  Hyvers rated the campaign as being easy to understand, funny and distinct  The willingness to share was positively influenced by the rating of the campaign and the fact that the design and concept was in line with the social network Hyves Most important brand effects:  Rise in brand awareness and top of mind awareness  Brand image is positively influenced by the campaign, Hi is viewed as a more sympathetic and appealing brand  Brand preferance is significantly higher for the Hyvers who saw the campaign in relation to people who never saw the campaign
  21. 21. Brands on Hyves WHAT CAN BRANDS DO ON HYVES? 1. Traffic to their own website(s) 2. Viral marketing campaign 3. 24/7 presence (branded hyve/brand page)
  22. 22. Qualitative results of the Transavia branded hyve – up to now Types of goals for 24/7 presence: - Communication - Service - Brand experience - Co-creation - Promotion Back
  23. 23. Brands on Hyves WHAT CAN BRANDS DO ON HYVES? 1. Traffic to their own website(s) 2. Viral marketing campaign 3. 24/7 presence (branded hyve/brand page) 4. PR (research)
  24. 24. Brands on Hyves WHAT CAN BRANDS DO ON HYVES? 1. Traffic to their own website(s) 2. Viral marketing campaign 3. 24/7 presence (branded hyve/brand page) 4. PR (research) 5. Consumer insights (research)
  25. 25. Wat kunnen merken met Hyves? WHAT CAN BRANDS DO ON HYVES? 1. Traffic to their own website(s) 2. Viral marketing campaign 3. 24/7 presence (branded hyve/brand page) 4. PR (research) 5. Consumer insights (research) 6. Recruiting new employees
  26. 26. Wat kunnen merken met Hyves? WHAT CAN BRANDS DO ON HYVES? 1. Traffic to their own website(s) 2. Viral marketing campaign 3. 24/7 presence (branded hyve/brand page) 4. PR (research) 5. Consumer insights (research) 6. Recruiting new employees 7. Add-ons for their own website(s)  Hyves Connect
  27. 27. Tips & Tricks
  28. 28. Tips & Tricks Tips:  Is the chosen strategy and/or content: - authentic and entertaining? - able to be shared? - relevant for the target group? - in line with the established brand values/goals? - easy to use? Tricks:  Personalize your message  Make sure that all activity can be measured  Create brand ambassadors Back
  29. 29. Questions? Remarks? Ideas? Valentine Willeumier | valentine@hyves.nl | val.hyves.nl | 06 340 53 817
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