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Social Media Marketing
for theTourism Industry
Social Media Marketing for the Tourism Industry2
ValentinaTrikounaki
Communication &Web
Content Specialist
Al. Soutsou 19,...
Social Media Marketing for the Tourism Industry3
…a Social Media journey
Social Media Marketing for the Tourism Industry4
From “How are you?”
Social Media Marketing for the Tourism Industry5
To “Where are you?”
March 2014 Social Media Marketing for the Tourism Industry6
…the Word of Mouth importance
• Word of Mouth was
the first fo...
Social Media Marketing for the Tourism Industry7
March 2014 Social Media Marketing for the Tourism Industry8
March 2014 Social Media Marketing for the Tourism Industry9
…the landscape has changed
Social Media Marketing for the Tourism Industry10
Social Media Marketing for the Tourism Industry11
Social Media Marketing for the Tourism Industry12
…the Marketing Landscape
Social Media Marketing for the Tourism Industry13
Ads are everywhere. In fact,
people see and hear between
1.000 and 3.000...
Social Media Marketing for the Tourism Industry14
People are talking about
your brand right now.
Social Media Marketing for the Tourism Industry15
Some people will love you
Social Media Marketing for the Tourism Industry16
Some people won’t like you
Social Media Marketing for the Tourism Industry17
But they are talking about
you.
Social Media Marketing for the Tourism Industry18
We have reached a point where:
90% of people trust
recommendations from ...
Social Media Marketing for the Tourism Industry19
80% of consumers change their mind after
reading a single bad review. (S...
Social Media Marketing for the Tourism Industry20
…why use a Pro?
“...well, I am already using Facebook for my
personal pr...
Social Media Marketing for the Tourism Industry21
1. Define yourGoals. And build a Strategy around them
2. Content Marketi...
Social Media Marketing for the Tourism Industry22
Obermutten, Switcherland
Social Media & Tourism23
Social Media Marketing for the Tourism Industry24
http://www.youtube.com/watch?v=e91c0mWP960
Air Asia Friendsy - outcome
Social Media Marketing for the Tourism Industry26
• Η εταιρεία διπλασίασε τις καθημερινές πτήσ...
March 2014 Social Media Marketing for the Tourism Industry27
Social Media Marketing for the Tourism Industry28
Ippokampos, Naxos
Social Media Marketing for the Tourism Industry29
Social Media Marketing for the Tourism Industry30
TripAdvisor
Website
Social Media Marketing for the Tourism Industry31
inbi restaurant, Costa Navarino
Social Media Marketing for the Tourism Industry32
Social Media Marketing for the Tourism Industry33
Social Media Marketing for the Tourism Industry34
Social Media Marketing for the Tourism Industry35
‘nice n easy’ restaurants
Social Media Marketing for the Tourism Industry36
Social Media Marketing for the Tourism Industry37
Social Media Marketing for the Tourism Industry38
1. People will be talking about you. Make sure you ‘re monitoring.
2. No...
Social Media Marketing for the Tourism Industry39
Pinterest for tourism: the best thing since vanilla?
Social Media Marketing for the Tourism Industry40
Marketing with Photos
Social Media Marketing for the Tourism Industry41
for Destinations
Social Media Marketing for the Tourism Industry42
for Hotels
Social Media Marketing for the Tourism Industry43
for Restaurants
Social Media Marketing for the Tourism Industry44
It all starts with… Personal Branding
Social Media Marketing for the Tourism Industry45
Taking the first step
1. DetermineYour Emotional Appeal
Questions to Con...
Social Media Marketing for the Tourism Industry46
Checklist
1. Design your snippet: Google+
Social Media Marketing for the Tourism Industry47
Social Media Marketing for the Tourism Industry48
2. Make your resume search-
friendly: LinkedIn
Social Media Marketing for the Tourism Industry49
3. It’s all about you, baby: your profile on your site
Social Media Marketing for the Tourism Industry50
4. Twitter
Social Media Marketing for the Tourism Industry51
5. Facebook
Social Media Marketing for the Tourism Industry52
6. Vimeo &YouTube
Social Media Marketing for the Tourism Industry53
7. Tumblr
Social Media Marketing for the Tourism Industry54
8. Quora
Social Media Marketing for the Tourism Industry55
9. About me
Social Media Marketing for the Tourism Industry56
10. Delicious
Social Media Marketing for the Tourism Industry57
11. Flickr
Social Media Marketing for the Tourism Industry58
12. Slideshare
Social Media Marketing for the Tourism Industry59
You can find my presentation…
http://www.slideshare.net/valentinatrik
Social Media Marketing for the Tourism Industry60
Social Media Marketing for the Tourism Industry
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Social Media Marketing for the Tourism Industry

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Case studies, Tips and Tools for using Social Media for the Tourism Industry.
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Transcript of "Social Media Marketing for the Tourism Industry"

  1. 1. Social Media Marketing for theTourism Industry
  2. 2. Social Media Marketing for the Tourism Industry2 ValentinaTrikounaki Communication &Web Content Specialist Al. Soutsou 19, 10671, Athens W www.socialeyes.gr E hello@socialeyes.gr T 210 7703519 …about me
  3. 3. Social Media Marketing for the Tourism Industry3 …a Social Media journey
  4. 4. Social Media Marketing for the Tourism Industry4 From “How are you?”
  5. 5. Social Media Marketing for the Tourism Industry5 To “Where are you?”
  6. 6. March 2014 Social Media Marketing for the Tourism Industry6 …the Word of Mouth importance • Word of Mouth was the first form of marketing. • Word of mouth has ALWAYS been the most effective way of getting new business. • People have always trusted their friends opinions.
  7. 7. Social Media Marketing for the Tourism Industry7
  8. 8. March 2014 Social Media Marketing for the Tourism Industry8
  9. 9. March 2014 Social Media Marketing for the Tourism Industry9 …the landscape has changed
  10. 10. Social Media Marketing for the Tourism Industry10
  11. 11. Social Media Marketing for the Tourism Industry11
  12. 12. Social Media Marketing for the Tourism Industry12 …the Marketing Landscape
  13. 13. Social Media Marketing for the Tourism Industry13 Ads are everywhere. In fact, people see and hear between 1.000 and 3.000 advertising messages every day… 87.600.000 throughout their lives…
  14. 14. Social Media Marketing for the Tourism Industry14 People are talking about your brand right now.
  15. 15. Social Media Marketing for the Tourism Industry15 Some people will love you
  16. 16. Social Media Marketing for the Tourism Industry16 Some people won’t like you
  17. 17. Social Media Marketing for the Tourism Industry17 But they are talking about you.
  18. 18. Social Media Marketing for the Tourism Industry18 We have reached a point where: 90% of people trust recommendations from their friends. 70% of people trust consumer opinions posted online. (Source: Neilsen GlobalTrust In Advertising Survey)
  19. 19. Social Media Marketing for the Tourism Industry19 80% of consumers change their mind after reading a single bad review. (Source: Cone Communications) One negative review can cost you 30 customers. (Source: Convergys) 7 in 10 who read reviews share them with friends, family & colleagues thus amplifying their impact (Source: Deloitte & Touche)
  20. 20. Social Media Marketing for the Tourism Industry20 …why use a Pro? “...well, I am already using Facebook for my personal profile so why should I pay for someone to do it for my Business”?
  21. 21. Social Media Marketing for the Tourism Industry21 1. Define yourGoals. And build a Strategy around them 2. Content Marketing 3. How Often andWhatTime to post 4. How to measure your SMM strategy 5. Quality over Quantity 6. Community Management matters aka do you interact with your Fans? 7. How to get the most out of your Social Media 8. Can you keep up with an industry moving at the speed of light? 9. The benefits might be worth the investment
  22. 22. Social Media Marketing for the Tourism Industry22 Obermutten, Switcherland
  23. 23. Social Media & Tourism23
  24. 24. Social Media Marketing for the Tourism Industry24 http://www.youtube.com/watch?v=e91c0mWP960
  25. 25. Social Media Marketing for the Tourism Industry25 Air Asia Friendsy
  26. 26. Air Asia Friendsy - outcome Social Media Marketing for the Tourism Industry26 • Η εταιρεία διπλασίασε τις καθημερινές πτήσεις της από το Sydney. • Press coverage με PR $1.627.593. • Αύξηση fans στο Facebook κατά 30%. • 12,500 συμμετοχές στο διαγωνισμό, ακροατήριο 2.291.483 στο Facebook.
  27. 27. March 2014 Social Media Marketing for the Tourism Industry27
  28. 28. Social Media Marketing for the Tourism Industry28 Ippokampos, Naxos
  29. 29. Social Media Marketing for the Tourism Industry29
  30. 30. Social Media Marketing for the Tourism Industry30 TripAdvisor Website
  31. 31. Social Media Marketing for the Tourism Industry31 inbi restaurant, Costa Navarino
  32. 32. Social Media Marketing for the Tourism Industry32
  33. 33. Social Media Marketing for the Tourism Industry33
  34. 34. Social Media Marketing for the Tourism Industry34
  35. 35. Social Media Marketing for the Tourism Industry35 ‘nice n easy’ restaurants
  36. 36. Social Media Marketing for the Tourism Industry36
  37. 37. Social Media Marketing for the Tourism Industry37
  38. 38. Social Media Marketing for the Tourism Industry38 1. People will be talking about you. Make sure you ‘re monitoring. 2. Not having a Facebook page is like not having a website. People now expect it. 3. Use Facebook to show people how much you love your customers. 4. Create a Facebook place for your business and get people “checking in‟. 5. Facebook advertising actually works. 6. UseTwitter as a newsletter, but don’t too much from it. 7. YouTube is a great way to demonstrate unique things about your business. 8. Create a social media strategy. 9. Be prepared for public negative comments and know how to deal with them. 10. Marketing is useless if your website hasn’t been optimized for conversion. …MyTopTen Social MediaTips
  39. 39. Social Media Marketing for the Tourism Industry39 Pinterest for tourism: the best thing since vanilla?
  40. 40. Social Media Marketing for the Tourism Industry40 Marketing with Photos
  41. 41. Social Media Marketing for the Tourism Industry41 for Destinations
  42. 42. Social Media Marketing for the Tourism Industry42 for Hotels
  43. 43. Social Media Marketing for the Tourism Industry43 for Restaurants
  44. 44. Social Media Marketing for the Tourism Industry44 It all starts with… Personal Branding
  45. 45. Social Media Marketing for the Tourism Industry45 Taking the first step 1. DetermineYour Emotional Appeal Questions to Consider: -How do I make people feel? -How do people benefit by working with me? -What words do others use to describe me? 2. DetermineYour Description Questions to Consider: -What field or industry am I in (or do I want to be in)? -What are the words I would use to describe my work? -Who is my target audience? 3. DetermineYour Function Questions to Consider: -What service do I have to offer people? -What do I do that makes me stand out from everyone else? 4. Put it AllTogether
  46. 46. Social Media Marketing for the Tourism Industry46
  47. 47. Checklist 1. Design your snippet: Google+ Social Media Marketing for the Tourism Industry47
  48. 48. Social Media Marketing for the Tourism Industry48 2. Make your resume search- friendly: LinkedIn
  49. 49. Social Media Marketing for the Tourism Industry49 3. It’s all about you, baby: your profile on your site
  50. 50. Social Media Marketing for the Tourism Industry50 4. Twitter
  51. 51. Social Media Marketing for the Tourism Industry51 5. Facebook
  52. 52. Social Media Marketing for the Tourism Industry52 6. Vimeo &YouTube
  53. 53. Social Media Marketing for the Tourism Industry53 7. Tumblr
  54. 54. Social Media Marketing for the Tourism Industry54 8. Quora
  55. 55. Social Media Marketing for the Tourism Industry55 9. About me
  56. 56. Social Media Marketing for the Tourism Industry56 10. Delicious
  57. 57. Social Media Marketing for the Tourism Industry57 11. Flickr
  58. 58. Social Media Marketing for the Tourism Industry58 12. Slideshare
  59. 59. Social Media Marketing for the Tourism Industry59 You can find my presentation… http://www.slideshare.net/valentinatrik
  60. 60. Social Media Marketing for the Tourism Industry60

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