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What About Semiotics?
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What About Semiotics?

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    What About Semiotics? What About Semiotics? Presentation Transcript

    • WHAT SEMIOTICS? ABOUT [email_address]
      • is a rigorous methodology that analyzes the communication codes and their undertones and implicit meanings , their effectiveness and the value systems they spread
      SEMIOTICS…
      • helps to discover the hidden meanings of words, images, shapes and symbols in a specific cultural and social field
      • can be applied to every kind of text because focused on the meaning that can be communicate through different codes
      [email_address]
    • SEMIOTICS RESEARCH FOR QUALITATIVE [email_address]
      • represents an essential analysis tool both during the desk phase (on the definitive or non definitive communication material) and the field phase (on consumers response)
      Semiotics for qualitative research
      • enables a profound analysis not only of what is said but it also uncovers what is not said explicitly
      • is very useful to deeply understand consumers insights and habits
      [email_address]
    • SEMIOTICS BRAND FOR THE [email_address]
    • Semiotic analysis of the communication mix to know deeply the own identity and personality in a competitive scenario Communication codes effectiveness evaluation (websites, advertising, packaging, naming, brand logo...) & creativity Semiotics for the brand BRAND IDENTITY & BRAND POSITIONING IN A COMPETITIVE SCENARIO To find a more relevant positioning (New Product Development) To create sexy, effective and incisive communication issues To understand the own strenghts and weakness and those of competitors (Semiotic Swot Analysis) To create a fitting, strong and distinctive brand core message
    • Something about TOOLS SEMIOTIC [email_address]
    • Semiotic tools applied to marketing are the result of a scientific path coming from structural anthropology and linguistic . They are models and rules worldwide shared.
      • SEMIOTIC SQUARE: to map the brand and the competitors’ values setting up the brand identity.
      • NARRATIVE & DISCORSIVE STRUCTURES: to find out the narrative roles , the expected target and the tone of voice .
      • SEMANTIC ANALYSIS OF VISUAL AND VERBAL CODES: to bring to light denotations and connotations , metaphors and figures of speech , to discover the underlying meaning and the immaterial elements hidden under words and images.
      [email_address]
    • Do you want to discover… Valentina Imperi semiotician [email_address] … the emotional side of your business?