is a rigorous methodology that analyzes the communication codes and their undertones and implicit meanings , their effectiveness and the value systems they spread
helps to discover the hidden meanings of words, images, shapes and symbols in a specific cultural and social field
can be applied to every kind of text because focused on the meaning that can be communicate through different codes
SEMIOTICS RESEARCH FOR QUALITATIVE [email_address]
represents an essential analysis tool both during the desk phase (on the definitive or non definitive communication material) and the field phase (on consumers response)
Semiotics for qualitative research
enables a profound analysis not only of what is said but it also uncovers what is not said explicitly
is very useful to deeply understand consumers insights and habits
SEMIOTICS BRAND FOR THE [email_address]
Semiotic analysis of the communication mix to know deeply the own identity and personality in a competitive scenario Communication codes effectiveness evaluation (websites, advertising, packaging, naming, brand logo...) & creativity Semiotics for the brand BRAND IDENTITY & BRAND POSITIONING IN A COMPETITIVE SCENARIO To find a more relevant positioning (New Product Development) To create sexy, effective and incisive communication issues To understand the own strenghts and weakness and those of competitors (Semiotic Swot Analysis) To create a fitting, strong and distinctive brand core message
Something about TOOLS SEMIOTIC [email_address]
Semiotic tools applied to marketing are the result of a scientific path coming from structural anthropology and linguistic . They are models and rules worldwide shared.
SEMIOTIC SQUARE: to map the brand and the competitors’ values setting up the brand identity.
NARRATIVE & DISCORSIVE STRUCTURES: to find out the narrative roles , the expected target and the tone of voice .
SEMANTIC ANALYSIS OF VISUAL AND VERBAL CODES: to bring to light denotations and connotations , metaphors and figures of speech , to discover the underlying meaning and the immaterial elements hidden under words and images.
Do you want to discover… Valentina Imperi semiotician [email_address] … the emotional side of your business?