NeoPowerAd - Mobile Premium AdNetwork

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  • 1. NeomobileNeoPowerAd Premium Mobile AdnetworkNetwork’s PublishersAdvertising FormatsCase Histories - Strictly Confidential -
  • 2. About Neomobile Neomobile is a global Mobile Commerce Group at the forefront of the new mobile ecosystem. Established in February 2007, Neomobile is today a global leader in Mobile Entertainment, highly visible in Europe,Latin America and India, with an offer portfolio able to meet and exceed its customers’ demands for all access devices: from feature phones and smartphones to PCs and tablets. . Neomobile is also a leader in Mobile Payment, offering its Onebip solution and its mobile advertising know-how to web and mobile merchants in 70+ markets. - Strictly Confidential -
  • 3. 5 Years Of Consistent Success Launch of NeoPowerAd, premium mobile AdNetwork Acquisition of UCT, the BlueGem invests in Turkish holding company for Neomobile ME Winner “Best TrendTech and Retromedya D2C Company” in 2010Neomobile is established Acquisition of Zero9 2007 2008 2009 2010 2011 Neomobile starts its m-payment MPS Venture invests in activities Acquisition of Onebip: Neomobile Neomobile becomes a global player, with presence in 70+ countries Acquisition of the Spanish > €100 million company Arena Mobile gross revenue in 2010 2007 2010 - Strictly Confidential -
  • 4. NeomobileNeoPowerAd Premium Mobile AdnetworkNetwork’s PublishersAdvertising FormatsCase Histories - Strictly Confidential -
  • 5. NeoPowerAd: Premium Mobile AdNetwork NeoPowerAd is the new Premium Mobile AdNetwork that aggregates advertising spaces on all major mobile platforms on the market: Mobile Site, iPhone, iPad, Windows Mobile, Android, Java applications, BlackBerry. The premium profile of the inventories present in NeoPowerAd, the possibility to carefully select the target audience and a sales force with long experience in the mobile market, are ideal conditions to choose NeoPowerAd as the best solution to maximize the mobile inventories. - Strictly Confidential -
  • 6. NeoPowerAd: Premium Mobile AdNetwork NeoPowerAd is the perfect choice for: publishers, advertising agencies, brand, application developers and mobile sites. Agencies NeoPowerAd makes available to advertising Publishers agencies the experience of a strong sales NeoPowerAd provides publishers an force and the wealth of Premium Mobile ideal and immediate solution to Marketplace in order to maximize the mobile monetize traffic on their mobile inventories. inventory. Developer NeoPowerAd is the platform plug and play solution that easily integrates into any Brand mobile application to generate immediate NeoPowerAd is the best solution for revenues and provide an offer even richer. brands who want to get the best result from investment in the innovative mobile channel. - Strictly Confidential -
  • 7. NeoPowerAd: Platforms and Formats NeoPowerAd was developed to better serve all types of adv spaces all major mobile platforms on the market: Mobile Site, iPhone , iPad , Windows Mobile, Android, Applicazioni Java, BlackBerry. NeoPowerAd is constantly updated to support the evolution of the various operating systems and various advertising formats.Mobile Portals iPhone Android iPad Windows Java Games BlackBerry - Strictly Confidential -
  • 8. NeoPowerAd: The SalesforceThe monetization of the adv spaces through NeoPowerAd is guaranteed by a team specifically dedicated to thecollection of investments.The activity is developed through a direct relationship with major media centers that operate in the digitaladvertising. Service "turnkey" of display mobile advertising Campaign Reporting Targeting, planning and spaces acquisition Ability to plan according to your needs: PERFORMANCE: International network of selected publishers with several criteria of segmentation of the target (device, operator, wi-fi ..) How to purchase: CPC PREMIUM: Inventories selected on high quality publishers. A sales team specifically dedicated to How to Buy: CPM NeoPowerAd - Strictly Confidential -
  • 9. NeoPowerAd: Advertisers selectionSome of the advertisers who have chosen NeoPowerAd - Strictly Confidential -
  • 10. NeomobileNeoPowerAd Premium Mobile AdnetworkNetwork’s PublishersAdvertising FormatsCase Histories - Strictly Confidential -
  • 11. Network’s Publishers A network of websites and mobile applications that generates over 240 million monthly impressions in Europe Women News & Info • More than 100 mobile sites and applications • High performance inventories with CTR up to 5% Men Sport • IAB and MMA standards compliant • Rich Media and Video Advertising formats enabled • 6 vertical channels Community Entertainment - Strictly Confidential -
  • 12. Channel: Games and EntertainmentSome of the most downloaded applications of the Italian App Store and many Msites dedicated togames and entertainment to reach an horizontal target with intensive traffic.Audience: 30.000.000 monthly impressions Women 45% M-site 5% Men 55% App 95% (55+) Android Others (45-54) 5% (13-17) 5% 1% 10% 19% iPad 23% (35-44) 15% CHANNEL CHANNEL BY BY AGE PLATFORM (18-24) 26% iPhone 71% (25-34) 25% - Strictly Confidential -
  • 13. Channel: WomenA complete coverage of the female target with msites and applicationsdedicated to coocking, fashion, moms, health, gossip, games and toys.Audience: 19.000.000 monthly impressions Women 94% M-site 29% Men 6% App 71% (55+) (13-17) Others 7% 7% BB 5% 4% (45-54) (18-24) 17% Android 19% 17% CHANNEL CHANNEL BY BY AGE PLATFORM iPhone iPad 12% 62% (35-44) (25-34) 23% 27% - Strictly Confidential -
  • 14. Channel: MenA complete coverage of the male target with msites and applicationsdedicated to Sport, Economy, Technology, Utility.Audience: 31.000.000 monthly impressions Women 7% M-site 12% Men 93% App 88% (13-17) Others (55+) 3% 8% BB 5% 12% (18-24) Android 16% 18% (45-54) 19% CHANNEL CHANNEL iPhone BY BY 51% AGE PLATFORM (25-34) iPad 23% 24% (35-44) 21% - Strictly Confidential -
  • 15. Channel: CommunityThe world mobile leader application to connect with the the main social network andcommunities. Two applications and one msite to reach a huge amount of users.Audience: 100.000.000 monthly impressions Women 61% M-site 56% Men 39% App 44% (55+) Others (45-54) 3% BB 2% 4% 10% (13-17) 21% (35-44) 17% CHANNEL CHANNEL iPhone BY Android BY 48% AGE 41% PLATFORM (18-24) 29% (25-34) 20% iPad 5% - Strictly Confidential -
  • 16. Channel: SportA very wide range of mobile sites and applications on major sports, to capture theattention and passion of the public.Audience: 25.000.000 monthly impressions Women 22% M-site 13% Men 78% App 87% (13-17) Android Others (55+) 11% 6% 3% 13% iPad 11% (45-54) (18-24) 15% 18% CHANNEL CHANNEL BY BY AGE PLATFORM (35-44) iPhone (25-34) 21% 80% 22% - Strictly Confidential -
  • 17. Publishers: News & InformationNews and information about many different topics like arts and travel to reach a wide target.Audience: 36.500.000 monthly impressions Women 41% M-site 19% Men 59% App 81% Others (13-17) (18-24) BB 5% 3% (55+) 4% 20% 9% iPhone (25-34) 42% CHANNEL 17% Android CHANNEL BY 33% BY AGE PLATFORM (45-54) 27% (35-44) 23% iPad 17% - Strictly Confidential -
  • 18. International Network The network is directly connected with publishers in four European countries • ITALY - 170 million mobile impressions • FRANCE - 30 million mobile impressions • TURKEY - 30 million mobile impressions • SPAIN - 10 million mobile impressions New countries are currently entering into the network NeoPowerAd is also connected with several international networks to gain extra traffic from all over the world - Strictly Confidential -
  • 19. NeomobileNeoPowerAd Premium Mobile AdnetworkNetwork’s PublishersAdvertising FormatsCase Histories - Strictly Confidential -
  • 20. Banner formatsBased on guidelines established by MMA (Mobile Marketing Association) and IAB (Interactive AdvertisingBoureau), the NeoPowerAd platform supports the following formats: Small banner 120x20 (also 120x30) Medium banner 168x28 (also 168x42) Mobile web Large banner 216x36 (also 216x54) XL banner 300x50 (also 300x75) Banner 320x48 Mobile applications Mercedes Benz Text + image 38x38 Abbiamo eliminato il tasso Banner 728x90 Tablet Banner 468x60 Banner 320x250 - Strictly Confidential -
  • 21. NeoPowerAd: Call-to-action NeoPowerAd enables multiple call-to-action over the mobile display campaign CLICK TO… CALL LANDING STORE AUDIO/VIDEO MAPS Click the banner Access to the Look at the Listen to an Access to a - Strictly Confidential - and call! store! map! audio or watch a mobile page! video!
  • 22. NeoPowerAd: The New Rich Media FormatsThe platform NeoPowerad supports the delivery of new Rich Media formats LUMIER Click on the banner to activate an animated image in the center of the page LIGHT LANDING PAGE You click on a page and a landing page is activated by three navigable pages in which to insert descriptions, images, forms, etc. LIGHT LANDING PAGE AUTO START After a few seconds of navigating a landing page is displayed with three pages waterways in which to insert descriptions, images, forms, etc.. - Strictly Confidential -
  • 23. NeoPowerAd: The New Rich Media FormatsThe platform NeoPowerad supports the delivery of new Rich Media formats VIDEO Opening a video in the middle of the page, with the commands of the player SNAKING After a few seconds of navigation, motion picture opening in the center of the page HEARTBEAT After a few seconds of navigation, the images that move in pulse open in the middle of the page - Strictly Confidential -
  • 24. NeomobileNeoPowerAd Premium Mobile AdnetworkNetwork’s PublishersAdvertising FormatsCase Histories - Strictly Confidential -
  • 25. Case History Disney: Click to App Store Banner display App Store – Download App installed Pagine Gialle E’ arrivato anche su iPhone l’App Seat Pagine Gialle. Scopri i consigli degli esperti, i contatti di tutti i principali indirizzi commerciali della tua città, provincia e regione attraverso la semplice interfaccia integrata con la geolocalizzatzione. Sempre con te.The user surfs the m-site or app of By clicking on the banner, the user is led directly into theNeoPowerAd network and finds a app-store on the page dedicated to the application whereDisney banner optimized for his he can download it directly on his device.device. - Strictly Confidential -
  • 26. Case History Pagine Gialle: Click to App Store Banner display App Store – Download App installed Pagine Gialle E’ arrivato anche su iPhone l’App Seat Pagine Gialle. Scopri i consigli degli esperti, i contatti di tutti i principali indirizzi commerciali della tua città, provincia e regione attraverso la semplice interfaccia integrata con la geolocalizzatzione. Sempre con te.The user surfs the m-site or app of By clicking on the banner, the user is led directly into theNeoPowerAd network and finds a app-store on the page dedicated to the application wherePagine Gialle banner optimized for he can download it directly on his device.his device. - Strictly Confidential -
  • 27. Case History Paramount: Product launch Mobile landing page - Promo Users click on the banner in NeoPowerAd network and land on a mobile landing page dedicated to the Transformers3 movie, with information and trailers. - Strictly Confidential -
  • 28. CAMPAGNAMercedes: Lead generation Case History Mercedes After clicking on a banner on the NeoPowerAd network inventories the user views a Mercedes lead generation page to fill in his data in order to have more information about the product offer. - Strictly Confidential -
  • 29. Case History Eni: Click to M-Site Mobile Display Ad Mobile site – Promo page Mobile Display AdThe users surf the m-site or app in the NeoPowerAd network By clicking on the banners theand displays a Eni banner optimized for their devices. user is led on a promotional page that includes a click to call for the - Strictly Confidential - immediate conversion.
  • 30. Case History Wind: Lead generation After clicking on a banner in the NeoPowerAd network, the user views a Wind lead generation page where he can leave his data and go immediately to the final purchase of the product. - Strictly Confidential -
  • 31. Case History Unicredit: Click to Video Mobile display Ad - iPad Promotional VideoAfter clicking on a banner in the NeoPowerAd network the user views a page with a Unicreditpromotional video to promote a financial product, strengthening brand positioning. - Strictly Confidential -
  • 32. Valentina TranquilliPartnership & AdNetwork Directorvalentina.tranquilli@neomobile.com +39 340 5032066 Skype: tecno_tina