RedPlum Lift Social Sharing for eMail, Display and Mobile
<ul><li>Viral Sharing </li></ul><ul><li>Lift your ROI on eMail, Display & Mobile </li></ul><ul><li>Here’s how.... </li></ul>
eMail PURL PURL Based Link 83% Personalized URL and Site
Display Ads:  Boost Display Results with Sharing
PURL Value <ul><li>Track Key influencers </li></ul><ul><li>Permit PURL based sharing </li></ul><ul><li>Provide credit to r...
The Four Pillars of  Social Sharing
Pillar One:  Key motivators on Social Sites Performics and ROI Research, 2009 { FOCUS
Pillar Two:  The trust of a friend referring. √ Performics and ROI Research, 2009 Social Referrals 83%
Compare to trust of corporate advertising at:   13% Social Referrals at 83%
Pillar 3: Social Media Lift <ul><li>Develop significant lift through the use of existing traffic generators such as Direct...
Pillar 4: Determine your Social Media Influencers <ul><li>Use our unique toolset to both engage Social Media influencers a...
What is the RedPlum Lift ?
RedPlum Lift <ul><li>The RedPlum Lift  is the incremental increase in response Valassis can provide to an existing eMail, ...
How Much of  Lift can I Expect?
100% or greater Example:   If you received a 6% response on an email campaign the RedPlum Lift  can supply a response of 1...
How do we Deliver these results?
We leverage our  RedPlum Lift *  technology + + * Licensed through WhiteCloud Marketing eMail provides an offer to promote...
Are the results measurable? I need to prove  the ROI.
Dashboard: Its all there! 10,150 email responses 10,150 email responses 10,695 additional responses RedPlum Lift
Check out the top influencers <ul><li>Tara (853 registrants) - Mayor Total Generations (7) </li></ul><ul><li>Theresa (80) ...
How Much Does it Cost for the RedPlum Lift ?
Small Incremental Increase over your existing campaign
What other benefits are included?
Additional Benefits <ul><li>Huge increase in  opt-in list  through Social Sharing </li></ul><ul><li>Increased  brand impre...
Results from Key Clients <ul><li>SteinMart - lift of 1,500% +  from original PURL visitors </li></ul>Customers were instru...
Results from Key Clients <ul><li>Dominos Canada - lift of 200% +  from original  PURL visitors </li></ul>Customers were in...
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Valassis | Red Plum Lift | Social Sharing

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Huge increase in opt-in list through Social Sharing. Increase brand impressions through Social Media sites. Determine Social Influencers and determine who they brought to the site


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  • Note the key information compare the trust of ‘a friend’ with typical corporate advertising where trust is a mere 13%.
  • Valassis | Red Plum Lift | Social Sharing

    1. 1. RedPlum Lift Social Sharing for eMail, Display and Mobile
    2. 2. <ul><li>Viral Sharing </li></ul><ul><li>Lift your ROI on eMail, Display & Mobile </li></ul><ul><li>Here’s how.... </li></ul>
    3. 3. eMail PURL PURL Based Link 83% Personalized URL and Site
    4. 4. Display Ads: Boost Display Results with Sharing
    5. 5. PURL Value <ul><li>Track Key influencers </li></ul><ul><li>Permit PURL based sharing </li></ul><ul><li>Provide credit to respondents who have shared </li></ul><ul><li>Measurable results with data capture </li></ul><ul><li>Unique URL with personalization </li></ul>
    6. 6. The Four Pillars of Social Sharing
    7. 7. Pillar One: Key motivators on Social Sites Performics and ROI Research, 2009 { FOCUS
    8. 8. Pillar Two: The trust of a friend referring. √ Performics and ROI Research, 2009 Social Referrals 83%
    9. 9. Compare to trust of corporate advertising at: 13% Social Referrals at 83%
    10. 10. Pillar 3: Social Media Lift <ul><li>Develop significant lift through the use of existing traffic generators such as Direct Mail, eMail and Pay per Click </li></ul><ul><li>Use our Social Media team and bloggers to increase social media exposure </li></ul>
    11. 11. Pillar 4: Determine your Social Media Influencers <ul><li>Use our unique toolset to both engage Social Media influencers and track their influence multi-generationally. </li></ul><ul><li>Determine the ROI of each influencers through coupon and offer redemptions. </li></ul>
    12. 12. What is the RedPlum Lift ?
    13. 13. RedPlum Lift <ul><li>The RedPlum Lift is the incremental increase in response Valassis can provide to an existing eMail, Display Advertisement and Mobile campaign as a result of PURL’s and Viral Social Sharing </li></ul>
    14. 14. How Much of Lift can I Expect?
    15. 15. 100% or greater Example: If you received a 6% response on an email campaign the RedPlum Lift can supply a response of 12% or more
    16. 16. How do we Deliver these results?
    17. 17. We leverage our RedPlum Lift * technology + + * Licensed through WhiteCloud Marketing eMail provides an offer to promote sharing eMail recipients share on their Facebook wall eMail offer goes viral and multi-generational
    18. 18. Are the results measurable? I need to prove the ROI.
    19. 19. Dashboard: Its all there! 10,150 email responses 10,150 email responses 10,695 additional responses RedPlum Lift
    20. 20. Check out the top influencers <ul><li>Tara (853 registrants) - Mayor Total Generations (7) </li></ul><ul><li>Theresa (80) - Deputy Total Generations (4) </li></ul><ul><li>Shannon (63) - VP </li></ul><ul><li>Mark (28) - Commissioner </li></ul><ul><li>Bob (22) - Platinum </li></ul><ul><li>PD (17) - Gold </li></ul><ul><li>Stacey (15) - Silver </li></ul><ul><li>Walsh (13) - Bronze </li></ul>Mayor D VP C 11% of all registrations from top 10 <ul><ul><li>Total People who have Influenced others: 2,167 </li></ul></ul>
    21. 21. How Much Does it Cost for the RedPlum Lift ?
    22. 22. Small Incremental Increase over your existing campaign
    23. 23. What other benefits are included?
    24. 24. Additional Benefits <ul><li>Huge increase in opt-in list through Social Sharing </li></ul><ul><li>Increased brand impressions through Social Media sites </li></ul><ul><li>Get names of all Social Influencers and determine who they brought to the site </li></ul>
    25. 25. Results from Key Clients <ul><li>SteinMart - lift of 1,500% + from original PURL visitors </li></ul>Customers were instructed to log on to their Purl, personalized URL, example: www.steinmartgift.com/janesmith , to access and print the offer, and be entered into the sweepstakes. 1,599 responses 29,600 additional responses with sharing
    26. 26. Results from Key Clients <ul><li>Dominos Canada - lift of 200% + from original PURL visitors </li></ul>Customers were instructed to log on to their Purl, personalized URL, example: www.dominosbignightin.com/jsmith , to access and print the offer, and be entered into the sweepstakes. 10,150 responses 10,700 additional responses with sharing 10,700 additional responses with sharing
    27. 27. Powered by Case Studies for the RedPlum Lift www.slideshare.net/valassis

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