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RedPlum Lift Social Sharing • eMail, Display and Mobile
<ul><li>Viral Sharing </li></ul><ul><li>Lift your ROI on eMail, Display & Mobile </li></ul><ul><li>Here’s how.... </li></u...
eMail PURL Validate Segment PURL Based Link
Display Ads:  Boost Display Results with Sharing
Mobile SMS Sharing
The Three Pillars of  Social Sharing
Pillar One:  Social Marketing Motivators. Performics and ROI Research, 2009 { FOCUS
Pillar Two:  The trust of a friend referring. √ Performics and ROI Research, 2009 Social Marketing Power
Compare to trust of corporate advertising at:   13%
Pillar Three:  Viral Sharing with PURL’s Performics and ROI Research, 2009 Sharing increases results by 200% Initial eMail...
PURL Value <ul><li>Track Key influencers </li></ul><ul><li>Permit PURL based sharing </li></ul><ul><li>Provide credit to r...
What is the RedPlum Lift ?
RedPlum Lift <ul><li>The RedPlum Lift  is the incremental increase in response Valassis can provide to an existing eMail, ...
How Much of  Lift can I Expect?
200% or greater! Example:   If you received a 6% response on an email campaign the RedPlum Lift  can supply a response of ...
How do we Deliver these results?
We leverage our  RedPlum Lift *  technology + + * Licensed through WhiteCloud Marketing eMail provides an offer to promote...
Are the results measurable? I need to prove the ROI.
Dashboard: Its all there! 10,150 email responses 10,150 email responses 10,695 additional responses RedPlum Lift
What other benefits are included?
Additional Benefits <ul><li>Huge increase in  opt-in list  through Social Sharing </li></ul><ul><li>Increased  brand impre...
Results from Key Clients <ul><li>SteinMart - lift of 1,500% +  from original PURL visitors </li></ul>Customers were instru...
Results from Key Clients <ul><li>Dominos Canada - lift of 200% +  from original  PURL visitors </li></ul>Customers were in...
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Valassis | RedPlum Lift | Increased eMail Results

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Viral Sharing will increase your email response and optin-ins by 200%.

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  • Note the key information compare the trust of ‘a friend’ with typical corporate advertising where trust is a mere 13%.
  • Transcript of "Valassis | RedPlum Lift | Increased eMail Results"

    1. 1. RedPlum Lift Social Sharing • eMail, Display and Mobile
    2. 2. <ul><li>Viral Sharing </li></ul><ul><li>Lift your ROI on eMail, Display & Mobile </li></ul><ul><li>Here’s how.... </li></ul>1 + 1 = 3
    3. 3. eMail PURL Validate Segment PURL Based Link
    4. 4. Display Ads: Boost Display Results with Sharing
    5. 5. Mobile SMS Sharing
    6. 6. The Three Pillars of Social Sharing
    7. 7. Pillar One: Social Marketing Motivators. Performics and ROI Research, 2009 { FOCUS
    8. 8. Pillar Two: The trust of a friend referring. √ Performics and ROI Research, 2009 Social Marketing Power
    9. 9. Compare to trust of corporate advertising at: 13%
    10. 10. Pillar Three: Viral Sharing with PURL’s Performics and ROI Research, 2009 Sharing increases results by 200% Initial eMail response 6,007 new customers! PURL’s with sharing
    11. 11. PURL Value <ul><li>Track Key influencers </li></ul><ul><li>Permit PURL based sharing </li></ul><ul><li>Provide credit to respondents who have shared </li></ul><ul><li>Measurable results with data capture </li></ul><ul><li>Unique URL with personalization </li></ul>
    12. 12. What is the RedPlum Lift ?
    13. 13. RedPlum Lift <ul><li>The RedPlum Lift is the incremental increase in response Valassis can provide to an existing eMail, Display Advertisement and Mobile campaign as a result of PURL’s and Viral Social Sharing </li></ul>
    14. 14. How Much of Lift can I Expect?
    15. 15. 200% or greater! Example: If you received a 6% response on an email campaign the RedPlum Lift can supply a response of 12% or more
    16. 16. How do we Deliver these results?
    17. 17. We leverage our RedPlum Lift * technology + + * Licensed through WhiteCloud Marketing eMail provides an offer to promote sharing eMail recipients share on their Facebook wall eMail offer goes viral and multi-generational
    18. 18. Are the results measurable? I need to prove the ROI.
    19. 19. Dashboard: Its all there! 10,150 email responses 10,150 email responses 10,695 additional responses RedPlum Lift
    20. 20. What other benefits are included?
    21. 21. Additional Benefits <ul><li>Huge increase in opt-in list through Social Sharing </li></ul><ul><li>Increased brand impressions through Social Media sites </li></ul><ul><li>Get names of all Social Influencers and determine who they brought to the site </li></ul>
    22. 22. Results from Key Clients <ul><li>SteinMart - lift of 1,500% + from original PURL visitors </li></ul>Customers were instructed to log on to their Purl, personalized URL, example: www.steinmartgift.com/janesmith , to access and print the offer, and be entered into the sweepstakes. 1,599 responses 29,600 additional responses with sharing
    23. 23. Results from Key Clients <ul><li>Dominos Canada - lift of 200% + from original PURL visitors </li></ul>Customers were instructed to log on to their Purl, personalized URL, example: www.dominosbignightin.com/jsmith , to access and print the offer, and be entered into the sweepstakes. 10,150 responses 10,700 additional responses with sharing 10,700 additional responses with sharing
    24. 24. Powered by Case Studies for the RedPlum Lift www.slideshare.net/valassis
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