Retail Insights and Opportunities

201 views
173 views

Published on

Assignment 2 for A Crash Course in Creativity (Valerie Lee)

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
201
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • What drew me into the store:The 30% off women’s jeans sale sign outside the storeThe open doors (invite you to enter the store)
  • What did I miss before?The store has a very “industrial” feel with the slate and red color schemeTo soften the industrial look and feel, the floors are dark brown wood which adds a natural touchThe lower ceilings also make the store feel more intimate and less “industrial”
  • Hidden opportunities:Mannequins should wear more colorful denim (they look too monochromatic)The store is overpowered by gray (display clothing on brown wooden tables)
  • Hidden opportunities:The entrance opens into a mishmash of items (the store needs better product organization)The white floors, walls, and ceiling give the story a sterile feeling (change flooring to a different color)
  • What drew me into Apple:Sheer number of people inside store generates excitement (something fun and interesting must be going on inside the store)The distinctive Apple logo adds a modern touch and is more powerful than words alone
  • What did I miss before?Tall black columns display a large moving image of an iPhoneStore is crowded with merchandise, but this is a plus (you can always find a computer to try out)Each salesperson carries a handheld cash register (no standing in lines to buy products)You can try out a computer for as long as you wish (nobody puts pressure on you to get off)
  • What drew me intoHo’ala:Store feels like you’re entering an island spaBrown wood and rocks at entrance convey natural feel
  • Hidden opportunities:Display items need to be more brightly lit (from the inside of the store, the display items are hard to make out)Too many products clutter up display window (I recommend showcasing a few unusual items in display window)
  • What drew me into Sephora:All-glass exterior shows how vast the store is Sheer number of women in store convey image that this is a popular store with a lot of interesting things going on inside
  • Hidden opportunities:Black and white environment felt too stark (I recommend adding brown wooden floors)Store experience felt overwhelming (too many items to choose from)
  • Retail Insights and Opportunities

    1. 1. What drew me into Levi’s 30% off women’s jeans sale sign outside store Open doors invite you to enter
    2. 2. What did I miss before? Levi’s store has a very “industrial” feel Dark brown wooden floors add a natural touch Low ceilings make store feel more intimate
    3. 3. Hidden opportunities Mannequins should wear more colorful denim Display clothing on brown wooden tables instead of gray
    4. 4. What drew me into Shirokiya The expansive glass doors The name in cursive font suggests that Shirokiya is no ordinary store
    5. 5. Hidden opportunities The entrance opens into a mishmash of items Too much white (floors, walls, ceiling)
    6. 6. What drew me into Apple Sheer number of people generates excitement The iconic Apple logo conveys modernity
    7. 7. What did I miss before? Tall black columns display a moving image of an iPhone 5 Store is crowded with merchandise but this is a plus Each salesperson carries a handheld cash register You can try out a computer for as long as you wish
    8. 8. What drew me into Ho’ala Store feels like you’re entering an island spa Brown wood and rocks at entrance convey natural feel
    9. 9. Hidden opportunities Display items need to be more brightly lit Too many products clutter up display window
    10. 10. What drew me into Sephora All-glass exterior shows how vast the store is Sheer number of women convey popularity of store
    11. 11. Hidden opportunities Black and white environment felt too stark Store experience felt overwhelming (too many items)

    ×