Top Ten Thing’s we know <br />The industry is heading on the band wagon of the health and awareness for the environment .<br />Bad economy .<br />May reduce volume of sales .<br />The smart thing competators are doing is great comercials for ad campaigns .<br />Not being original as far as new flavors<br />
Top Ten thing’s we know <br />Consumers would think of our product in the frozen food section , or while passing one of our specialty stores .<br />People should think of this product when they have a sudden craving for something very sweet.<br />Consumers buy this product because we have specialty flavors that some don’t have .And its natural .<br />Someone might not buy the product because of its price point .<br />
Top Three Theories , Things We Think Might Help sell More.<br />We should sell to High society and enviromentalists .<br />Concerns for the consumer are natural ingredients.<br />The other guys aren’t being creative and bringing new creative flavors to the table .<br />We are natural and as well as environmentally friendly with our bio degradable packaging .<br />What’s missing is more low fat flavors . <br />
Category Overview<br />We are in the frozen dairy Industry, This is a industry which makes ice cream for all to enjoy . Secondary competators would be Bryers and Dove.<br />
Category consumer profile<br />The average buyer is between 25- 34 and make between 32-40 thousand .<br />
PEST<br />Women eat ice cream more then men .<br />Ice cream is a great treat and is great in the summertime .<br />It’s a Great reward for the kids getting that A on the first grade spelling test. <br />Its Amazing to reward yourself with.<br />
360 Advertising <br />Ben & Jerrys is know for networking through their acatavism in the community through their variuos programs wich give back . Also have smaller ad campaign as far as comercials go.<br />
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