Branding Yourself Through Social Media

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This presentation discusses the benefits and pitfalls of using social media to create a personal brand. Covers how to protect your reputation and portray yourself professionally through online tools …

This presentation discusses the benefits and pitfalls of using social media to create a personal brand. Covers how to protect your reputation and portray yourself professionally through online tools and privacy settings.

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  • 1. Branding Yourself Through Social Media
  • 2. via CNN.com: http://www.cnn.com/2009/LIVING/worklife/10/12/cb.digital.trail.job.search
  • 3. via DailyMailOnline (UK): http://www.dailymail.co.uk/sciencetech/article-1251678/Google-Buzz-row-privacy.html
  • 4. Your friends are *not* the only people who are on Facebook (/MySpace/Twitter/the internet.) Chances are, so are your co-workers, your parents and even your prospective bosses. via Valleywag: http://gawker.com/tech/your-privacy-is-an-illusion/bank-intern-busted-by-facebook-321802.php
  • 5. via MTV.com: http://www.mtv.com/news/articles/1558467/20070501/id_0.jhtml
  • 6. via I’m Not Actually a Geek: http://bhc3.wordpress.com/2009/03/17/how-to-tweet-your-way-out-of-a-job/ The internet is forever: screenshots, Google cache and the Internet Archive, oh my!
  • 7. via PopCrunch: http://www.popcrunch.com/miley-cyrus-shower-wet-t-shirt-picture-hacked/ Pictures on your phone are not necessarily private (just ask Miley Cyrus or Paris Hilton.) And just because you ask someone to keep a pic you sent them to themselves, doesn’t mean they will…
  • 8. via Mashable: http://mashable.com/2009/06/01/twitter-related-burglary/
  • 9. Get to know your privacy settings and options. Some resources for Facebook:
    • http://www.allfacebook.com/2009/02/facebook-privacy/
    • http://mashable.com/2009/04/28/facebook-privacy-settings/
    • http://mashable.com/2009/08/12/facebook-privacy-features/
    • http://mashable.com/2009/10/09/create-facebook-friend-lists/
  • 10. via Wired: http://www.wired.com/threatlevel/2008/09/palin-e-mail-ha/ Don’t make it easy for hackers, learn to create strong passwords: http://www.microsoft.com/protect/fraud
  • 11. Avoid scams that hurt your finances and your reputation
    • Never, Ever Click a Link to Your Bank or Financial Institution From an Email
    • Never Give Out Your Email Password
    • Use Strong Passwords (and Secret Questions)
    • Do Not Buy Anything from an Email You Didn't Ask For
    • Watch Out for Job Postings That Look Too Good
    • Do Not Give Out Your Personal Info or Social Security Number
    • Learn to Use a Modern Browser's Security Features
    • Ignore Web Site Popups Saying You Have a Virus
    via LifeHacker: http://lifehacker.com/5420356/the-complete-guide-to-avoiding-online-scams-for-your-less-savvy-friends-and-relatives
  • 12. Don’t believe everything you read on the internet. Please?!
    • We’ve all been tempted to do it, but before you hit share or repost or retweet , take a moment to do your homework.
    • Google it to see if anyone’s refuted it or if there are other sides to the story.
    • Twitter search ( search.twitter.com ) to see what people are saying about it, in real time.
    • Snopes.com is your friend.
  • 13. Search yourself.
    • If someone Googles you, what will they find? You should always know the answer to that question. (Try using all variations of your name; also try other search engines.)
    • Make sure that you are putting out public content that you are comfortable representing you, and keeping the rest private.
    • Maintain a professional presence somewhere on the web (LinkedIn/blog/online resume/portfolio). The more good content you put out, the more you control your own reputation. (Bury the bad stuff!)
    • 35% percent of employers said that what they found on the internet caused them not to hire a candidate, according to a CareerBuilder survey.
  • 14. You can find this presentation online, along with all the links, at www.slideshare.net/val_forrestal For more information, contact Valerie Forrestal (valerie [dot] forrestal [at] stevens [dot] edu)