In alcohol and advertising, advertisements not only manipulate their customers into buying their products, but they also manipulate the people in their advertisements. In magazines and papers overtime, women overall of alcohol advertisements have increasingly become more objectified. Women’s bodies are turned into objects and it affects their self-esteem, and in return influences men’s thoughts towards women.
Myth: Alcohol Advertising will cause people to drink more and thus create a drinking problem for themselves.
Fact: There is no scientific proof that drinking more, and more through advertising will cause drinking problems.
Myth: White wine is a good choice for a person who wants a light drink with less alcohol.
Fact: A glass of white or red wine, a bottle of beer, and a shot of whiskey or other distilled spirits all contain equivalent amounts of alcohol and are they same to a Breathalyzer. A standard drink is:
A 12-ounce bottle or can of regular beer
A 5-ounce glass of wine
A one and 1/2 ounce of 80 proof distilled spirits (either straight or in a mixed drink).
The Exploitation of Women Through Alcohol Ads: http://www.msu.edu/~webbleea/2000.htm
Advertisements not only manipulate their customers into buying their products, but people in it as well. This idea is very true when it comes to alcohol advertisements and women. In magazines overtime, women overall have increasingly become more and more objectified. Women’s bodies are turned into objects while affecting their own image, and in return influences the males thoughts towards women. Alcohol ads are usually portraying women as less than humans, but rather like objects and rewards for the males so the product can be sold.
The History of Advertising for Women: http://www.msu.edu/~webbleea/2000.htm
This site shows how alcohol and advertising first developed and how it changed each decade. It evolved from the actual project being used to sell to women using their bodies to sell the product. Women were used more and more overtime and dressed more appealingly in order to sell the product
Alcohol Ads: Biased or Sociably Acceptable: http://www.uiowa.edu/~commstud/adclass/jill/alcohol.html
5 men/women magazines were selected. 5 typical guy magazines and 5 typical women magazines. The ratio of men to women ads in magazines was 1:5. Men were portrayed as strong and good looking while women were seen as sexy. Why did men have more ads?
Girls More Targeted by Magazine Ads for Alcohol: http://alcoholism.about.com/od/teens/a/bljama040707.htm
In 02’, youths saw more alcohol ads than adults in magazines and more girls than guys. Alcohol companies spent 1.9 billion on magazines, newspapers, etc… Ages compared were 12-20 and 21 and up. About 6,000 ads appeared and more alcohol is present for underage girls. And in 01’-02’, alcohol ads decreased in every category of alcohol.