2. Connotation – there is a Mise-en-scene –the overallperson who is looking through mise-en-scene of this poster a window but there face is conveys a perfect horror covered. In the background poster. For the models the there are trees. lighting is dull, this has Denotation – the face of the resulted in the models face tomodel is covered which has been be black; this is a successful done to create enigma, it keeps way in attracting the audiencethe audience wondering who the as they will instantly wonder person is and what they look what the motives of that like. There are a numerous person is. Overall the lighting amount of trees in the for this poster in contrasting background which may suggest as the background of thethat the main plot of the film will image is bright whereas the be in a forest, this creates a model is dull and dark, a isolated atmosphere as a forest contrast help the poster to is empty. look more visually appealing.Colours – the main colours for this poster are white, black Main image – the main imageand grey. By using contrasting is from the waist up, this hascolours it allows the poster to been done to show the body stand out more. The colour language of the model. Youblack suggest mystery and is a can see the model looking conventional colour which is through a window with herassociated with a horror genre hands and head touching the as it dark and secretive. The window, this may refer to “the colours white and grey are uninvited” as she is trying to light colour which I think is get a glimpse of what is inside used to create suspicion as it as she isn’t allowed inside, by is a “joyful” colour so the doing this the director is audience will not know the creating questions in the full genre of the film. The audience mind about why she poster is mainly dull, this has isn’t inside instead of looking been done to create a through a window. enigmatic atmosphere.
3. Typeface/ Text – The text for the masthead is in white allowing it to stand outagainst the black and grey. Also the masthead is the largest text on the poster which is conventionally done so the audience know the name of the film straight away. The text of the masthead looks slightly childish which may indicate that themodel is a child, by having the text like this it makes the it seem more real instead of a simple font. The tagline “Fear moves in” plays a key role as it is links in with the films name as something “uninvited” is moving in, by doingthis it give the audience a small glimpse of the film which will besomething to do with getting rid of someone. Also the tagline isshort and simple which is a benefit as it will stick in the audience mind more a longer period of time. “From the producers of the ring and disturbia” by adding this(previous credit) it encourages the audience who have seen those films to go and watch this film as they will expect the film to be similar. Finally by adding “January” it will excite the audience towards the release date. The credits are in the smallest text, this is as it is the least important text on the whole poster. Over all the typeface for this poster conveys horror as it is an unusual font which is typically seen on an horror poster. Target audience/ Genre – the target audience for this film areyoung adults aged 15+ who like to watch horror films. The sub- genre for this film would be a mysterious horror due to theenigmatic image as it doesnt allow the audience to know much about the character in the film, also the colours create a unpleasant atmosphere as again it doesnt give the audience much information about the film.
4. Rule of thirds has been challenged on this poster as there is only limited amount of hint about the film given awayabout the film, on the left third the main part is of the modelsarms and a third of the window.All of this will create a suspicion Main image in the audience mind about what the model is doing and why she is doing. Previous credit The reason conventions havebeen challenged is because the enigmatic image and theprevious credit the audience will be interested in watching the film. Masthead Tag line Credits Release date