MVNO Case

Mobile Virtual Network Operator Presented by: Syndicate 4 Unmesh Chitnis 08020541012 Disha Seth 08020541015 Mohit Malik 08020541028 Samruddhi Dadhe 08020541046 Vaibhav Misra 08020541053

MVNO Dynamics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HNO MVNE MVNO MVNC & SI

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Global Trend Analysis Regulatory Regulatory Position Examples Relevant Regulations Number of MVNOs Force MNOs to share network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facilitate launch of MVNOs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Global Trend Analysis Regulatory Regulatory Position Examples Relevant Regulations Number of MVNOs Indifferent to MVNOs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Discourage development of MVNOs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prohibit MVNO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Global Trend Analysis Worldwide Market ,[object Object],[object Object],[object Object],[object Object],[object Object]

Global Trend Analysis Various Models ,[object Object],[object Object],[object Object],[object Object]

Impact of MVNO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MVNO in India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MVNO in India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to go about ? R esponsibility A ccountability C onsultation I nformation

Enterprise IT « in real life » ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Topsy-Turvydom : Who’s the savior? MVNE!!!!

A Real case to address:- What ? Why? How?

Service portfolio & Operations capabilities Customer Acquisition & Order Entry Provisioning (activations, portability) Billing Customer Care & CRM Value added services SIM cards Order-entry tool web enabled for end-users, distributors Prov. & workflow MNO, service platforms, billing system CRM system web enabled for call-centre & self care Prepaid reload management Prepaid engine IN based Post-perso process for small batches SIM profile definition for large batches SIM mngt & OTA server SIM applets Customisation & branding, call mngt, security Switch & Service node UMS, follow-me, call termination, SMS-GW WISP APN for user authentication & mobile portal mngt + WAP gtway + MMS + remote handset configuration HLR / GMSC (roadmap) Marketing / Business / Regulatory support (offer definition, economic modelling, business processes, regulatory requirements) Logistics (3 rd party) Call centre (3 rd party) Post-paid, invoicing, balance management Payment Collection Revenue Assurance

Vision of a possible efficient market structure Mass market MVNOs Segmented / niche MVNOs Ethnic Sports SME Switchless resellers MVNA ( Aggregator ) M2M Media Distributor Fixed telco MVNE MVNE MVNE MVNO mass market MNO MVNO mass market MVNO niche MVNO niche MVNO niche MVNO niche MVNO niche MVNO niche MVNO niche MVNO niche MVNO niche MVNO niche

EasyBorder : Transatel offer for frequent travellers & cross- border population (FR, BE, NL, LU) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.transatel.com

Transatel international reach Roam Triple Wireless

IT systems to support CRM & billing Billing Customer Management Provisioning CRM (sales & mkt) Order-entry / Customer service Real-time rating IN call-control CDR mediation Prepaid top-up mngmt Post-paid mngmt & invoicing WWW IVR SMS PDF email WWW print-shop Bank interface Reporting & data w/h Customers Distributors MVNO back-office IT interface INAP / CAMEL CDR files from 3 rd parties GSM network Other P/F & systems MNO interface IN P/F Service P/F 3 rd parties, etc. Web Front End (O/E & C/S) API Account Status & Network features Trouble ticketing Subscribers & Catalogue Resources (SIM & MSISDN)  Accounting reports

How the Problems arise? Reporting needs are … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

First approach ,[object Object],[object Object],[object Object],[object Object]

Enterprise IT « in real life »

Complexity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Volumes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

No reactivity to change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OLTP models are not adapted ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The result : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

All these problems = the field of BI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What they specify ,[object Object]

Then How to run Square wheeled Car?

Select requirements and organize phases ,[object Object],[object Object],[object Object],complexity business priority P1 P2 P3

Define granularity of data ,[object Object],[object Object],[object Object]

Learnings from experience… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some vendors of BI software… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MVNO Case

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