Exotica TM Squeeze the best out of life! Flow of the Presentation About the Company Objective and Vision About the Founders Market Research Business Model Finances Operations Human Resources Strategy – PEST and SWOT Risk Associated Time line and Future Growth
Exotica TM Squeeze the best out of life! rigin of the Ide Doctor: Have fresh juice in the morning, your haemoglobin level is low. Please do not have packed/tinned Juices as sugar level in those products is very high. Me: Is there no one to serve me Fresh Juice at my meal table. What to do now……..? …........................................... Eureka………………………………Exotica…!!!! Lets open up Exotica………… But Whatsthat ???
Exotica TM Squeeze the best out of life! About the C mpany EXOTICA is going to be one of the first companies in India to offer 100% natural freshly squeezed juices. The business plan is to launch a chain of juice bars in the country like never done anywhere else in India. The Differentiating Factor is that we want to be in the business of home delivery of Fresh Juices so as to provide a alternative to people who do not want to consume Tinned Juices which has excessive Sugar and additives.
Exotica TM Squeeze the best out of life! B ECT VE To be the most sought after single stop for all the healthy natural Juice . VISI N To be biggest & most valued healthy natural food chain in India Missi n Involve our stakeholders in our best growth path for Healthy-Societal development along with business proposition.
Exotica TM Squeeze the best out of life! About the Fonders SamruddhiDadhe Founder, Head HR Qualification - MBA Mohit Malik Founder, Head - CE Qualification - MBA VaibhavMisra Founder, CEO Qualification - MBA UnmeshChitnis Founder, Head - Operations Qualification - MBA Disha Seth Founder, Head - Finance Qualification - MBA Lets Squeeze them out
Exotica TM Squeeze the best out of life! Products/ Services of the Company Exotica stems from a simple fact that more than 95% of the Juice consumed at home is a packed Juice which is not fresh. Exotica want to make the natural juices available at the Meal table whenever it is required. Exotica would deliver its products to the homes where they can be consumed fresh without worrying about the additives added to the juice as preservatives. We would also break free from the traditional juices and deliver the variety that is not available in packed/tinned juices.
Exotica TM Market Research Squeeze the best out of life! Roadside thelas/carts Average sales per day Tier – III 230 es Tier – II 350 es Tier – I 420 es(Pune Lies Here) Avgprice per glass of juice Rs 20 - Rs 40 (depending on size & mix) Traditional juice-parlors Average revenue per day Tier – III Rs 15,000 - Rs 20,000 Tier – II Rs 20,000 - Rs 25,000 Tier – I Rs 30,000 + (Pune Lies Here)
Exotica TM Squeeze the best out of life! Business Model Segmentation: Middle/Upper Middle Class Families – Standard/Exotic Health Conscious Individuals - Power Patients (Diabetes, Obesity, High BP etc) Health Club/ GYM Members Working Couples, High Income Youth - Standard/Exotic
Exotica TM Squeeze the best out of life! Business Model Positioning: Pitted against Tinned Juices / Unhygienic vendors Home Delivery at the Breakfast time/ Evening Parties. Special Juices for Diabetic/ High BP/ Low BP Customers 3 Broad Ranges : Standard, Power, Exotic Subscription Based Model (e.g. Milk) + Available at Shops
Exotica TM Squeeze the best out of life! Finances Required Startup Funds Salary and Wages Fixed Operating Expenses Projected Sales Forecast Income Statement up to 3 years Cash Flow Statement Balance Sheet up to 3 years
Exotica TM Squeeze the best out of life! Operations Procurement Juice Processing Delivery Asstated in the “Principles and practices of small- and medium-scale fruit juice processing” by the “Food and Agriculture Organization of the United Nations”
Exotica TM Squeeze the best out of life! Human Resource 5 Partners 3 Chef 3 Permanent Delivery Boys 3 Temporary Delivery Boys
Exotica TM Menu Card Squeeze the best out of life! The Body Cleanser - E The Cholesterol Buster - P Super Breath - E A juice made from Apple cucumber and celery is known to fight cancer and reduce cholesterol. It also improves any sort of stomach upset and headache. This juice is a must have once you have crossed your 30’s. If you have this juice every other day, then you will not have to worry about your cholesterol level any more. This juice is specifically for people who want to improve their skin complexion. The ingredients are Apple, Carrot and Tomato. For better effect use Green apples. This juice also had an added advantage of eliminating bad breath. This is due to the Apple, Tomato combination. The main benefits of this juice include revitalization of the body, good for cold and glowing skin. Beauticians usually prescribe this juice because of its extremely good effects on the skin.
Exotica TM Menu Card Squeeze the best out of life! Super Cooler - E Super Skin - E The Wild Thing - E It is a very well know fact that orange and cucumber are the most vital things to have if one is concerned about the skin. A combination of these two combined with ginger will act as a supper supplement for your skin. Its combined effect will improve the skin texture and moisture content in the skin. It is also a body heat reducing drink. Now, this one is one of my favorites. Apple, Pineapple and Watermelon blends together to form a wonderful mouth watering juice which is excellent for you kidney and bladder. It also helps dispelling excess salts from your body. Some people use a tint of salt with this juice but I like to drink it as it is without the salt flavor. A combination of Bitter gourd milk and Apple is used when one generates lots of internal body heat. This juice will instantly cool down your internal body heat and make you more comfortable. It also fights bad breath just like our previous recipe.
Exotica TM Squeeze the best out of life! PEST Analysis Lets Squeeze them out
Exotica TM Squeeze the best out of life! Risks Associated with the Plan Lets Squeeze them out