On October 23rd, 2014, we updated our
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2 Content and Timeline •Research for potential Universities and ad hoc channels. Needs to be done 6 months prior to the peak •Purpose: For planned approach, product packaging and facilitate partnership. Month 1 •Find the standard research material in this document(Research) •Creating University relations, doing Ad hoc partnerships •Purpose: For focussed promotion and extracting maximum from the market, on a sustainable basisMonth 1 & 2 •Find the standard proposal in this document(Partnership) •Both inside universities and ad hoc markets •Purpose: For extracting the most out of the market and raise maximum.Month 2 & 3 •Find the standard material to promote in this document(Promotion) •Selecting and raising EPsTill Month 3.5 •Purpose: For establishing credibility in the market for future and having quality raises(Selection & •Find the standard cold calling pitch and the selection package in this document Raising) •The EPs are supposed to be engaged either in LC activities/ induction seminars/ events, etcEngagement •Purpose: For increasing the conversion rate from raise to match.From raise to •Find the standard engagement package (from raise to match) in this document. match
3 Match •Matching needs to start 2 months prior to the targeted realization to ensure all the forms matched. (start 2 •Purpose: Matching with the quality TNs to deliver quality experiences. months before •Find the standard way of creating IRs, and standard way of matching in this doument.realization) •EPs matched needs to be engaged more with an aim of preparing them and ending up getting them realized.Engagemen •Purpose: To prepare them for their TNs, providing them vital information on passport/ visas, and services and REALIZE. t from match to • Find the standard engagement package (from match to realization) in this document realizationRealization •Congratulations • EPs realized needs to be engaged to check their experience, the quality of the country and ensure a better experience.Engageme • Purpose: Along with the above, they should be prepared for re integration and converting to quality members. nt during •Find the standard engagement package (during realization) in this document.realizationReintegrati • EPs need to re integrated once they are realized. on • Purpose: Have quality membership who knows the product in and out. (within 1 month • Find standard re integration tools in this document after return)
Research on Universities Research on Ad hoc market 5 Market definition Market definition All colleges, universities including the •Language institutes, open universities •Coaching classes (CA, SAT, MA & MBA, Target audience GMAT), Students from these target universities •Cafes and external partnerships and campus ambassadors. •Social media and virtual space.Once we know our target market both in Universities Research should include information on: •Events (both internal and external)that we choose to capitalize and the Ad hoc markets, it •College strength •Other youth organisations.becomes very easy for us to promote our product there •Courses offered •Newspaper ads and other marketingand partner (by packaging our product to meet their •Exams and vacation cycle strategies.expectations) in order to maximize our potential in a •Administration contact/ placement cell Target audience:very sustainable way. •Events and fests •ORS •AIESECers present in the college/ brand •Pass outs and recent graduates awareness in the college. •People wanting to pursue studies abroad. •Students from universities not approached. Research should include information on: •Database of such institutes and coaching classes •Contact point, language specification,https://docs.google.com/spreadsheet/ccc?key=0Ar5p8 and feasible time for realization.n_-mQnRdEJxQkpZY2RKWXdYYTBfckFQZW9qakE#gid=0 •Cafes, social media, external events and media should handled by Marketing to generate a database of the potential EPs.
6Research enables us to partner with the universities/ institutesA MOU should be signed in order to treat the partnerships as final. University Relations What is UR: Global http://www.slideshare.net/vaibhavtoshniwal1/ur- Village Youth 15844899?ref=http://www.myaiesec.net/content/viewwiki.do?contentid=10242806 Cells/Councils/C lubs in the YE Ways to enter into a college/ university ========> College (Include both top to bottom and bottom to top approach) Placement Recruiting University A Memorandum of understanding is an agreement between two parties who wish to benefit Cells TMP from each other. It includes deliverable from both the parties. Campus Events Ambassadors Dean/ Principal
Sell Global village and Youth Empowerment sessions to the universities. They are the most sellable products. 7 Important Links:HOW TO DO AN APPOINTMENT https://docs.google.com/file/d/0B75p8n_-mQnRNDV6ZENRVjE5OFU/edit?usp=sharingVIDEO!!!MOU format https://docs.google.com/file/d/0Bz0zPbYD5WHfbEZiT3hXY1FlUW8/edit?usp=sharingSample MOUs for UR https://docs.google.com/file/d/0Bz0zPbYD5WHfMEx0WW1NR2ZMQ0E/edit?usp=sharingSample list of https://docs.google.com/file/d/0Bz0zPbYD5WHfMk0xTXNHVWdWSGc/edit?usp=sharingdeliverables for MOULocal Exchange http://www.myaiesec.net/content/viewfile.do?contentid=10242929Partner/MDPNEP Amity Partnership http://www.myaiesec.net/content/viewfile.do?contentid=10242930ProposalSample proposal for GV https://docs.google.com/file/d/0Bz0zPbYD5WHfYkQ5aUtRMmNGZGM/edit?usp=sharinzMaterial for YE sessions http://youtu.be/EVsTwCkTEIo http://www.youtube.com/watch?v=jV5Vx6jsriY&feature=youtu.be
Job role of Campus Ambassadors-- Promotion of AIESEC opportunities. Getting appointments with the college/ university admin as and when 8 required.- Getting information seminars and permission for events/ The campus ambassadors can be recruited from a college along presentations.- Reaching to different societies/ clubs in the college and partnering with AIESEC recruitments. It can be a body OFFICIALLY under the with them. college admin and a part of AIESEC or UNOFFICALLY in the college- Being in the organising committee of the events conducted in college. as a part of AIESEC. This is a much recommended programme which- Internal promotion and acting as AIESEC touch points for the college students. all the entity must initiate in their realities. It can do wonders with- Database generation. raising and UR.Privileges which a CA will get from AIESEC - Certificates and Endorsements from AIESEC. - Promotion to permanent membership of AIESEC. - Opportunity to take AIESEC internship themselves at a subsidized rate. (you can charge just the recon money from CAs) - Local Internships and opportunities with AIESEC Tips to have a very active CA team! - OS evolution. If you have a TL UR, then each member under the TL can handle 3-4 CAs. If there is a VP UR, then the same structure can The main purpose of CAs is to generate lead to a large number of active CAs (recommended to specific/ Cluster A LCs) databases from the college/ university - Have meetings/ seminars and at a regular interval, track their at regular interval and promote AIESEC - induction and communicate the JDs clearly. Give them incentives to perform. through various means.
9Sample poster- By AIESEC DU The promotions should ideally start 6 months prior to a cycle and continue till the raising happens. The main purpose of promotions is to generate database for converting them into raise. Physical Promotions Virtual Promotions • Posters • Global Village • Social Media • Classroom to • Television classroom • Café partnerships • Radio • Campus • Story Telling ambassadors through videos • College festivals and Case • Print media Studies. • Career Fairs • Partnership with Youth Events/Colleges Fests Sample pamphlet- By AIESEC DI https://docs.google.com/file/d/0Bz0zPbYD5WHfQ0hQdmxmRC1MOGM/edit?usp=sharing
ARTS SCIENCE HOTEL 10 Commerce •English Honors – •Medicine – Health MANAGEMENT --BBA/BCOM/BMS – Teaching English GEP Awareness •Economics – GEP + •IT/ CS/ Electrical – • Value -- Finance – GEP+ Countries GEP + IT based Proposition of Finance Based ProjectBefore delivering the information •Language – Countries projects AIESEC •Psychology – Culturalseminar know your target Education •Mechanical/ Civil/ Internships – Entrepreneurship – GEP + Industrial Depending on /Marketing/Finance •History/ Geography – Projects will definitelyaudience and pitch the internship Countries Research(addition al issue) what they suit them but GEP as •Journalism / want from the such is a good productaccordingly. Communications – •Biomedical/ 25+ value for a commerce Countries + Cultures Biotech/ student. •Photography – Environmental/ - propositions of Countries + Tourism Environment based a GCDP •Social Science – projects + GEP Internship GCDP + Culture provides HOW TO DELIVER AN IS VIDEO!! https://docs.google.com/file/d/0B75p8n_- HotelmQnRLU1HVWZKdWRHWDA/edit?usp=sharing Commerce Arts Management Architecture Science Law IS Prezi: GEP – As Architects want GEP to open their own firms. GCDP http://prezi.com/x8oh- 3i5i0p2/edit/?auth_key=9oprdgi&follow=c c9vw5wlcvyy Finance/Marketing Projects Countries - as they can go to different countries and learn about their architecture IS Prezi Notes – styles while doing the project. International Networkhttp://www.myaiesec.net/content/viewfile.do?cont entid=10242877 Entrepreneurship
11 Issues - ProjectsEduca on SystemTourismPoli cal SystemMicro FinanceMarke ngCultural Evolu on Research + Food + LanguageArchitecture Industry.Industrial Research Unleash!
12VALUE PROPOSITION TO A EP
ConversionRegistration to Raise Timeline!! -------- BIGGEST PROBLEM TODAY!!! 13 VIDEO - https://docs.google.com/file/d/0BzDQ2BXUVdbXUFpTaXUzNFRNSjA/edit Day 0: ORS or registrations/ database for raises 2-7 Days: WEEKEND 1 (after receiving the ORS data in the week and calling them for the same) - GES or Individual Meeting. Feedback form to be collected here, so as to see theinterest and gain feedback of the sessions. Next 2 days: Send the (application package+ Impact reports+ GEP Brochure)- the same will be put up into a newsletter soon and provided. Next 2 Days: Call + Send the selection form and fix the interview time and date. This step is more of taking confirmations of the same. WEEKEND 2: The weekend next to GES should have the interviews for them which can be taken by the TLs, VPs and the LCPs. Next 3 days : Receive the Documents - Contract, NOC, and money. EPIC after having 20-50 raises (depending on the reality) [have an EPIC+ Parents night.]
Agenda for GES(ASK YOUR VP F to give you money to do a Global Entrepreneurs Seminar or International Internshipseminar every Saturday/Sunday if you have a good number of registrations) 14https://docs.google.com/spreadsheet/ccc?key=0Aj0zPbYD5WHfdHpNSmxkdlVEZUZDOTFJOWloNWtETkE&usp=sharingUSE ISB VIDEO AT THE END - http://www.youtube.com/watch?v=OxO_XpKbEyUGIVE THEM FEEDBACK FORM AND THEN SEND NEWSLETTER TO INTERESTED ONEShttp://www.myaiesec.net/content/viewfile.do?contentid=10222738 Standard tricks for better conversion rate •Contact the people who have registered for the internship in the least possible time after s/he registers. •One of the main obstacles which prohibits them on taking a decision is PARENTS. Arrange a seminar for parents and feel free to contact them and pitch internship for their children. •A physical communication is always better than a virtual communication. If one desires quick conversions, the person should arrange a GES where the interested applicants are shown the details rather than being told about it. •Present the applicants with case studies and impact reports of the people who have been for similar kind of internship in the past from their college/ universities.
Selection and raisingCold calling pitch 15https://docs.google.com/file/d/0Bz0zPbYD5WHfb0xDUmdQXzE3bE0/edit?usp=sharing (The selection package should contain the following things)Selection package •Once an EP agrees to go for an internship, there should be a selection process conducted for them. •The person should be sent the EP contract, parent’s NOC (no objection certificate), an application form to be filled. •The person should be asked to send his CV and should be given a time for his interview (There should be an interview process conducted necessarily to filter the EPs and moreover do an expectation setting with them). - EP contract: Here is the link of the EP contract. You can customize it to suit your LC’s exchange policies. Feel free to make necessary changes to it if you are using it. https://docs.google.com/file/d/0Bz0zPbYD5WHfaE8yOGhPTjJpS1U/edit?usp=sharing -Parent’s NOC: https://docs.google.com/file/d/0B9VTvKaKCbktS1h2YWVkV2JlcGs/edit -Application form: This is a podio form. It’s recommended to make a form like this before the interview. Ask your coaches to help you out with this if you don’t know how to create such type of a form for your LC. https://podio.com/webforms/3486933/266936 -Interview and expectation setting: The EPs should be judged on the basis of GCM (Global competency model) issued by AIESEC international to make sure all the interns have somewhat the same kind of aptitude. If that’s not the case then either the EP should be rejected or taken through a round of expectation setting. Following the link can actually give you the entire structure of the interview format. https://docs.google.com/file/d/1JZlS-w-D1tEohdmKGwq6CAW5TtlcBw445h-PS81WoZWCIVpzRv_6xE2IjfDV/edit -Raising money: Once an EP is selected, s/he should be asked to deposit the money in your LC account directly, while you emailing the bank receipt. In case you are taking the cash directly, make sure you cut this receipt and give a copy to the EP and a copy to your VP F. https://docs.google.com/file/d/0B9VTvKaKCbktbFZBVFRSS1FtTGs/edit?usp=sharing