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SEO Techniques are a set of specific tasks that would be performed by a Search Engine Optimization Company, when employed by a Client who desires high search engine positions to attract targeted …

SEO Techniques are a set of specific tasks that would be performed by a Search Engine Optimization Company, when employed by a Client who desires high search engine positions to attract targeted traffic, with the intention of increasing their conversion rates and brand awareness.

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  • 1. Seo ToolsBack link Tracker ProFree tool to check you’re paid / exchanged links. Get alerts whenyour back links have been removed or converted to no followlinks.Similar Page CheckerSearch engines are known to penalize websites thatcontain duplicate / similar content. Your content could besimilar to other websites on the Internet, or pages from withinyour own website could be similar to each other. This tool allowsyou to determine the percentage of similarity between two pagesSearch Engine Spider SimulatorThis tool simulates a search engine crawler by displaying thecontents of a webpage exactly how a search engine would see it.It also displays the links that a search engine would follow (crawl)when it visits the webpage.Back link Anchor Text AnalysisThis tool help you determine the link text used by your back linksto link to your website.Back link BuilderThis tool helps you build a LOT of quality back links. It searchesfor websites of the theme you specify that contain key phrases like"Add link", "Add site", "Add URL", "Add URL", "Submit URL" etc,most of the results could be potential back links. Text links areimportant for ranking well in search engines.Back link SummaryThis tool will give you a summary of your competitor’s back links.Keyword Density CheckerThis tool will crawl the specified URL, extract text as a searchengine would, remove common stop words and displays thedensity of your keywords.Redirect CheckIt is import that a search engine is able to follow any redirects thatVaibhav Page 1
  • 2. you may have set up. This tool helps you determine whether theredirect you have created is search engine friendly.Reciprocal Link CheckThis tool helps you ensure that your link partners are linking backto your website. It also determines the anchor text used by yourlink partners to link to your website.Domain Age ToolOlder domains may get a slight edge in search engine rankings.This tool displays the approximate age of a website on theInternet and allows you to view how the website looked when itfirst started. It also helps you find out the age of your competitorsdomains.Keyword Suggestions ToolThis tool will help you determine relevant and popular keywordsrelated to your website.Website Keyword SuggestionsThis tool tries to determine the theme of your website andprovides keyword suggestions along with keyword trafficestimates.URL Rewriting ToolThis Search Engine Optimisation tool helps you convert dynamicURLs into static looking HTML URLs.Keyword-Rich Domain Suggestion ToolHaving a KEYWORD-RICH domain name is an important factor forSearch Engine Optimization. This tool will suggest keyword richdomain names.SEO TechniquesSEO Techniques are a set of specific tasks that would be performed by a Search Engine OptimizationCompany, when employed by a Client who desires high search engine positions to attract targetedtraffic, with the intention of increasing their conversion rates and brand awareness. EffectiveWebsite Optimization should enable the Search Engines to Index a site, utilising the most relevantkeywords, related to the content which is promoting the goods and services offered by the Client.Vaibhav Page 2
  • 3. Implementing successful SEO Techniques requires an extensive knowledge of logic and a very goodunderstanding of the targeted market sector.Search Engine Optimization must be focused towards Human visitors in order to achieve goodquality traffic and conversion rates. Page Content should be specific, informative and relevant to asearch query. Writing relevant, quality content is one of the most important factors or SEOTechniques, which will unlock the doors of your website to real visitors.A website is a visual and graphic interface to a Company. The web designer will incorporate manyskills including graphic design and expert coding to represent the Clients goods and services, toreflect the quality, expertise and brand of the Client. The foundation of strong SEO Techniquesshould be developed prior to the website design stage by an SEO Specialist. The combination of aprofessional web designer and SEO professional working in tandem will result in an effectiveInternet platform, for Search Engine Marketing.There are many methods of installing good SEO Techniques, but be aware that there are badtechniques that should not be used and avoided at all cost.Bad techniques include Hidden Text, Optimizing Irrelevant keywords, linking to bad neighbours,keyword stuffing and Doorway or Gateway Pages. These methods of SEO will reveal very littlerelevant traffic, bad conversion rates and have a high chance of getting your website banned fromthe search engine index. These methods are often used by "so called" SEO companies offeringservices at very, very cheap rates.The Development of your Internet Marketing Strategy is an ongoing process, when optimizing fornatural relevant search engine results. The SEO specialist will become an integral part of theMarketing Team. Studying Market Trends and the analysis of competitors and consumers,combined with extensive keyword research will form the basis of the optimization methodology andwill outline the SEO Techniques required for the Internet Marketing Strategy.Key factors to combine within the SEO Project Plan are as follows;Domain Name - Short names are easier to remember! Include short Primary Keywords! Withouthyphens were possible.Domain Extension - .com or .net For the Global Market. Use .co.uk for UK Country specific trafficHost Location - If you’re attracting UK business host in the UK.URL Names - include relevant keywords - unique to each page.Robots.txt - A file which permits or denies access to robots or crawlers to areas of your site.Navigation Structure - Keep it simple.Meta Tags Title and Description: - Unique detail for each page, related to page content.Vaibhav Page 3
  • 4. H1 Tags - Use for the short on page content description.H2 and H3 Tags- Use for Headings for sub categorys within the ContentPage Content: - Critical Component.Internal Keyword Link Strategy - Use targeted keywords to link between pages.Keyword Visibility: - Within page Content.Image Alt Tags: - Helps with Accessibility.Privacy Policy - Assures trust and confidentiality.The site should confirm to the W3C standards.Create and submit sitemaps - formatted in either .xml -.htm - .txt.Create and submit RSS feeds to relevant feed directoriesCreate and submit ArticlesFind relevant websites within the same market sector or niche and form a link partnership.Submit your website to relevant or industry related directorys.A link exchange should be formed by utilising relevant keyword Anchor Text.Utilise relevant Social Networks and Forums related to your Market Sector.Utilise Blog sites relevant to your Market Sector.The above factors are proven SEO Techniques that will help increase targeted traffic from achievinggood or high ranking search engine positions. Search Marketing Companys require anunderstanding of logical information processing; this article is a primary example of the organicoptimization services provided by Webpage One Solutions.Vaibhav Page 4

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