Social Commerce

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Social commerce includes business using social media. its a mixture of e-commerce & social media

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Social Commerce

  1. 1. Social Commerce
  2. 2. Species of Social Commerce • Peer-to-peer Sales platforms – eBay, Etsy • Social Network Driven sales – Facebook, Pinterest, Twitter • Group Buying – Groupon, LivingSocial http://mashable.com/2013/05/10/social-commerce-definition/
  3. 3. Species of Social Commerce • Peer Recommendations - Amazon, Yelp, JustBoughtIt • User-Curated Shopping – The Fancy, Lyst, Svpply • Participatory Commerce – Threadless, Kickstarter, CutOnYourBias • Social Shopping – Motilo, Fashism, Go TryItOn http://mashable.com/2013/05/10/social-commerce-definition/
  4. 4. 6 C’s of Social Commerce • Content • Community • Commerce • Context • Connection • Conversion
  5. 5. Pinterest: Powering A Huge Amount Of Social Commerce • Pinterest: 23% of global social-mediated e-commerce sales in the second quarter of 2013. • Pinterest's recent valuation at $3.8 billion • Facebook has about five times as many active monthly users around the world as Pinterest and more than twice as many as Twitter. • Pinterest's rapid emergence as an important social commerce platform is reflective of its visual and product focus, which makes it a natural partner for e-commerce. • 74% of consumers rely on social networks to guide their purchases.
  6. 6. Statistics • 1 Million websites have integrated with Facebook • 23% of users check Facebook 5 times or more daily • 56% of customer tweets are being ignored • 34% of marketers have generated leads on Twitter • Google’s +1 button is used 5 million times a day • Over 5 million are uploaded to Instagram every hour • 80% of Pinterest users are female
  7. 7. Conclusion • Social commerce is still in its infancy. • Online retailers, too, are continually experimenting with new models and marketing methods • 74% of consumers rely on social networks to guide their purchases. • Social media is changing the face of online business
  8. 8. Thank You 

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