Mobile Web vs Mobile Apps


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mobile web vs mobile app

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  • Teknovate is one of the fastest growing software development company in the UK, Australia and Korea and expanding business across the globe. The services we provide are website design and development, mobile application for iphone, Android and Windows Windows platforms plus cross platform HTML 5 web applications and hybrid apps. We also provide online Marketing services.
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Mobile Web vs Mobile Apps

  1. 1. Mobile
  2. 2. What is a Mobile Website ? A mobile website can be reached directly through a mobile device’s web browser and is therefore accessible by all smartphones and tablets equipped with browsing capability and an internet connection.
  3. 3. Advantages & Disadvantages • Can work on any mobile platform • • Requires mobile-first design strategy Comparatively less expense to develop than an app to completely maximize • You cannot access all of the • • Can be found and accessed via search engines, websites, and blogs Never bothers user with manually update smartphone’s features (camera, etc.) • Hard to charge for access or usage
  4. 4. What is an App ? An app is a software application that must be written in the native language of a particular platform; predominant platforms are Apple (iPhone), Google (Android), and Microsoft (Windows).
  5. 5. Advantages & Disadvantages Easy Of Use • Usable Offline • Integration With smartphone Features More expensive to develop maintain • Requires user to download from platform Speed • Native code only works on one platform • • • specific app store before accessing • Requires user to update manually • Must be developed separately for each platform • App stores charge large fees for publishing, certifying, and updating
  6. 6. Which is better: an App or a mobile website? • Depends on your end goals o Interactive game an app is probably going to be your best option o Offer mobile-friendly content to the widest possible audience than it must be a mobile website • But app without website makes no sense • For Mobile Web presence Website is the first step
  7. 7. Digital marketers can no longer ignore mobile if they haven’t already made it a part of their strategy
  8. 8. Some statistics to KNOW !! Mobile Usage Stats: • Estimated Number of smartphones to be shipped in 2013 – 937 Million • Estimated Number of tablets to be shipped in 2013 – 215 Million • Number of times a day people look at their smartphone – 150 • Average time it takes to load a mobile web page – 7 seconds • Percentage of global web traffic that comes from mobile – 17.4 %
  9. 9. Some statistics to KNOW !! Mobile App Stats: • Percentage of mobile users that use an app only once after download – 22% • Number of apps installed by the average smartphone user (Global) – 26 • Total projected Mobile app downloads in 2013 – 102 billion • Total projected mobile app revenue in 2013 - $26 billion
  10. 10. Conclusion If your mobile goals are primarily marketing-driven, or if your aim is to deliver content and establish a broad mobile presence that can be easily shared between users and found on search engines, then the a mobile website is the logical choice. On the other hand, if your goal is interactive engagement with users, or to provide an application that needs to work more like a computer program than a website, then an app is probably going to be required.
  11. 11. Created By Vaibhav Kubadia Twitter Handle: @vaibhavkubadia E-mail:
  12. 12. Sources • • • • • • •