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Mobile commerce

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Mobile Commerce

Mobile Commerce

Published in: Business, Technology

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Transcript

  • 1. Cellphones/Tablets & the consumer psyche…….
  • 2. Why all this Hype?   Personalized device that goes everywhere with its owner  Mobile is inherently social  Puts location into context  Opportunity for an enhanced experience through its camera function
  • 3.
  • 4. 2013: The Tipping Point 
  • 5. Mobile Usage   Which of the following activities have you completed online, using your smartphone, in the process of shopping?
  • 6. Mobile Camera Use Just Started 
  • 7. Image Recognition Is Nexting  http://www.youtube.com/watch?v=FpczQ7tJ-L8 http://www.ad-dispatch.com
  • 8.
  • 9. Couch Commerce 
  • 10. Different Behaviour on Tablets 
  • 11. Two More Devices Between Store and Web 
  • 12. Experience Designed Specifically for the Tablet is Emerging  Screen space & resolution social location tactile nature
  • 13. Retail tablet catalogs combining the traditional catalog & e-commerce sites are also emerging. 
  • 14. Tablet Shopping Shows Impressive Numbers   29% tablet owners completed a purchase via their device (Source: AskingCanadiansTM, Oct 2011, Canadian Consumers)  48% tablet owners completed a purchase via their device (Source: comScore, Sept 2011, U.S. Consumers)
  • 15.
  • 16. Approach 
  • 17. Iterative Process 
  • 18.
  • 19. Mobile Site Designed for Consumers On the Go 
  • 20. Enhancing In-Store Experience with Scannable Codes 
  • 21. Engagement through Innovative Gamification Tactics 
  • 22. Key Takeaways  1.Start with understanding your customers’ mobile behavior and usage 2.Consider each web device as a unique experience - Use tech savvy customers as window into the future 3. Business Case should reflect improved customer satisfaction through self-service and in-store efficiencies 4. Mobile is inherently social and local

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