Channel of distribution
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Channel of distribution

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Channel of distribution Channel of distribution Presentation Transcript

  •  A medium of exchange  Mobility  Spreading Across  Making Available  Satisfying Needs & demands  Channel –way to reach the end
  • Manufacturer Distribution Channel 1 2 3 4 5
  • 1. Artist sells paintings to buyer 2. Woodland Products/ reebok — through chain stores 3. Croma stores/ central 4. Medicines 5. HUL / P&G Products
  •  A process by which a company creates formalized programmes for selling and services  Provides comprehensive channel  Part of business policy  Create a safe & reliable channel  Ensure wide scope / exposure to range of products  Builds relation