Forget About everything people said about social media. Social media isjust basic communication, like what you do everyday. “Its a process, notan event.” In business, companies shouldn’t invest in social media forquick results, it’s a process to build relationship with potential clients,and maintain good relationship with existing customers.
IN FACT,SOCIAL MEDIA ISREDEFININGVIRTUALLYEVERYTHING,INCLUDING(BUT NOT LIMITED TO)
ALL MEDIAIS NOW SOCIAL MEDIAYET THE BASIC RULES,REMAIN SAME.
RULE# 1: LISTENRULE# 2: ENGAGERULE# 3: REALRULE# 4: RESPECTFULRULE# 5: HAVE FUN
HOW WE APPLOUD.
Is Social Media a Fad ? Or the Biggest Shift since the Industrial Revolution Over 50% of the World’s Population is under 30 years old. 96% of Millennias have joined a Social Network 80% of the companies use social media for recruitmentIndia in now Facebook Nation No. 2, behind the U.S. as of1st Feb 2012; India has Total of 43,497,980 facebook users
Paid Earned Owned Social Media Brand and ProductInternet Advertising Pages & Feeds Website PPC-Search Proprietary Word of Mouth Marketing Mobile ApplicationsMobile Advertising User Forums Customer care News, PR, Proprietary Sponsorship Announcement Digital Concept Blogger Proprietary Paid Application Relationship Blog
38 Years to reach 50 million users : RADIO 13 Years to reach 50 million users : TV4 Years to reach 50 million users : INTERNET 3 Years to reach 50 million users : IPOD FACEBOOK added over 200 Million users less than a year.
> 7 Billion People in the world. > 2 billion internet users in the world. > 1 billion Social media users in the world.> 845 million facebook users in the world. as of 1st Feb 2012; India has Total of 43,497,980 facebook users > 300 million twitter users in the world as of 31st Dec 2011; India has total of >20 million users.
One message before social media…
The Message is distributedOne message After social media… Across Social media Channels…
We can reach likeNever before
How do theDemand Grow ?
Using widget on Blog Tweeting Facebook share By Spreading Broadcast YourselfWebsites word ViaEmailing Friends Pasting Links AND THE MOST EFFECTIVE ??
60 hours of new videos are uploaded to the site every minute 412.3 YEARS .. The length of time it would take to view every you tube video.
Tweeting Leading toConversation
How can a businessimplement aSocial Media Strategy?
Write DownBusinessGoals andObjectives
Learn about audience or customer Who/Where are they? What is there personality like? How/Where do they consume? How/Where do they engage?
Make the Customer The hero of Story.ANN HANDLEYCHIEF CONTENT OFFICERMARKETING PROFS
Build, make stuff whichpeople want
Choose channelWiselyThere are many…..
Use Channel to Engage and drive trafficEngage… But How?
Make it Easy Peasy to participate. Be an Inspirer Interact with the community.Indentify and Nurture power users. Reward Contributors.
Either write something worth reading ordo something worth writing aboutBENJAMIN FRANKLIN
TransparencyLet our customers into show our humanity
Before Link to content, make sure it isRelevant and adds value to your audience
Timeliness and frequency
Analyze &and Optimize Analyze Optimize
Social MediaMeasurementWe can Measure* Reach * Conversations and Transaction* Frequency and Traffic * Sustainability* Influence * Sentiment
“Realize that the Social media success equation isn’t big moves on the chessBoard’ it’s little moves made every day that eventually add up to a major shift.” -Jay Baer
If you wait until there is another case study in your industry, you will be too late. SETH GODIN KEYNOTE SPEAKER AUTHOR OF PERMISSION MARKETING We don’t have a choice on whether we do social media, The question is how well we do it.