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Digital Marketing

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Digital Marketing Digital Marketing Presentation Transcript

  • Forget About everything people said about social media. Social media isjust basic communication, like what you do everyday. “Its a process, notan event.” In business, companies shouldn’t invest in social media forquick results, it’s a process to build relationship with potential clients,and maintain good relationship with existing customers.
  • IN FACT,SOCIAL MEDIA ISREDEFININGVIRTUALLYEVERYTHING,INCLUDING(BUT NOT LIMITED TO)
  • HOW WE WORK. View slide
  • HOW WE PLAY. View slide
  • HOW WE LEARN.
  • HOW WE SHARE.
  • HOW WE DISCOVER.
  • HOW WE CREATE.
  • HOW WE GROW.
  • HOW WE CELEBRATE.
  • HOW WE MOURN.
  • HOW WE APPLAUD.
  • HOW WE COLLABORATE.
  • HOW WE INVESTIGATE.
  • HOW WE EVALUATE.
  • ALL MEDIAIS NOW SOCIAL MEDIAYET THE BASIC RULES,REMAIN SAME.
  • RULE# 1: LISTENRULE# 2: ENGAGERULE# 3: REALRULE# 4: RESPECTFULRULE# 5: HAVE FUN
  • HOW WE APPLOUD.
  • Is Social Media a Fad ? Or the Biggest Shift since the Industrial Revolution Over 50% of the World’s Population is under 30 years old. 96% of Millennias have joined a Social Network 80% of the companies use social media for recruitmentIndia in now Facebook Nation No. 2, behind the U.S. as of1st Feb 2012; India has Total of 43,497,980 facebook users
  • Paid Earned Owned Social Media Brand and ProductInternet Advertising Pages & Feeds Website PPC-Search Proprietary Word of Mouth Marketing Mobile ApplicationsMobile Advertising User Forums Customer care News, PR, Proprietary Sponsorship Announcement Digital Concept Blogger Proprietary Paid Application Relationship Blog
  • 38 Years to reach 50 million users : RADIO 13 Years to reach 50 million users : TV4 Years to reach 50 million users : INTERNET 3 Years to reach 50 million users : IPOD FACEBOOK added over 200 Million users less than a year.
  • World Internet Users and Population StatsSource: Internetworldstats.com. Copyright © 2001 - 2012, Miniwatts Marketing Group. All rights reserved worldwide.
  • Source : Hubspot 2011
  • > 7 Billion People in the world. > 2 billion internet users in the world. > 1 billion Social media users in the world.> 845 million facebook users in the world. as of 1st Feb 2012; India has Total of 43,497,980 facebook users > 300 million twitter users in the world as of 31st Dec 2011; India has total of >20 million users.
  • One message before social media…
  • The Message is distributedOne message After social media… Across Social media Channels…
  • We can reach likeNever before
  • How do theDemand Grow ?
  • Using widget on Blog Tweeting Facebook share By Spreading Broadcast YourselfWebsites word ViaEmailing Friends Pasting Links AND THE MOST EFFECTIVE ??
  • 60 hours of new videos are uploaded to the site every minute 412.3 YEARS .. The length of time it would take to view every you tube video.
  • Tweeting Leading toConversation
  • How can a businessimplement aSocial Media Strategy?
  • Establish goals
  • Write DownBusinessGoals andObjectives
  • Learn about audience or customer Who/Where are they? What is there personality like? How/Where do they consume? How/Where do they engage?
  • Make the Customer The hero of Story.ANN HANDLEYCHIEF CONTENT OFFICERMARKETING PROFS
  • Build, make stuff whichpeople want
  • Choose channelWiselyThere are many…..
  • Use Channel to Engage and drive trafficEngage… But How?
  • Make it Easy Peasy to participate. Be an Inspirer Interact with the community.Indentify and Nurture power users. Reward Contributors.
  • Either write something worth reading ordo something worth writing aboutBENJAMIN FRANKLIN
  • Participate
  • TransparencyLet our customers into show our humanity
  • Before Link to content, make sure it isRelevant and adds value to your audience
  • Timeliness and frequency
  • Analyze &and Optimize Analyze Optimize
  • Social MediaMeasurementWe can Measure* Reach * Conversations and Transaction* Frequency and Traffic * Sustainability* Influence * Sentiment
  • “Realize that the Social media success equation isn’t big moves on the chessBoard’ it’s little moves made every day that eventually add up to a major shift.” -Jay Baer
  • If you wait until there is another case study in your industry, you will be too late. SETH GODIN KEYNOTE SPEAKER AUTHOR OF PERMISSION MARKETING We don’t have a choice on whether we do social media, The question is how well we do it.