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Greater Prince William Community Health Center: Advocacy Techniques, Success Stories and the Local Perspective
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Greater Prince William Community Health Center: Advocacy Techniques, Success Stories and the Local Perspective

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Presentation by Frank Principi at the 2009 Virginia Health Equity Conference, as part of the panel, "Advocacy 101: Strategies to Build Local, State and National Support for Health Equity"

Presentation by Frank Principi at the 2009 Virginia Health Equity Conference, as part of the panel, "Advocacy 101: Strategies to Build Local, State and National Support for Health Equity"


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  • Introduction PWC …location, population, demographic trends, economy, politics. Location Facilities Services The Team Patients Languages Partnerships
  • Michael Ramirez Two-Time Pulitzer Prize Winner - 2008 & 1994
  • Financial Crisis: Revenue Streams, Patient Fees, Payor Mix, Overhead Costs
  • Business Objectives/Opportunities Value Proposition Desired business outcomes, Outcomes roadmap, Business benefits (by outcome), Quantified benefits value, Costs/ROI Financial scenarios, Risks/costs of not proceeding, Project risks (to project, benefits and business) Focus Assumptions/constraints, Options identified/evaluated, Size, scale and complexity assessment Deliverables Deliverables and benefits planned, Organizational areas impacted (internally and externally), Key stakeholders, Dependencies Approach Phase/stage definitions (Project (change) activities, Technical delivery activities, Workload estimate/breakdown, Project plan and schedule, Critical path) Required Resources Project leadership team, Project governance team, Team resources, Funding Controls Reporting processes, Deliverables schedule, Financial budget/schedule
  • Advocacy Technique A procedure used to accomplish a specific activity or task. My slides speak to an advocacy strategy… Economy and Politics Are The Two Great Equalizers, The Timing Of Your Story Is Critical to Its Success
  • Context Tell story in context of how the Health Center benefits community (businesses, non-profits, foundations) and patients. Tell it in the context of the national health care reform debate. Be Specifics Statistics help others to understand the problem, adds credibility to your efforts.
  • Networking Events Chamber of Commerce, Local Colleges and Universities, Non-Profit Roundtables & Safety Net Meetings Local Government Meetings Citizen Time, Public Hearings, Town Hall Meetings Local Elected Officials Request Meeting With Elected, City/County Staff, Local State Health Department Representative Media Plenty Of Free Media Available! Get Producer/Reporter Attention With A News Story (Health Fair, Lottery, Media Tour, Ribbon Cutting) Try Social Media To Announce Events, New Services, Grant/Stimulus Awards
  • Timing Is Everything We need to tell our story before we run out of money and cannot change the health inequities that currently exist.
  • Potomac, Prince William, & Inova Hospitals Northern Virginia Health Foundation NVFS – Pharmacy Central NovaScripts (Pharmacy Assistance) National Association of Community Health Centers Arlington & Loudoun Community Health Centers United Way (Mobil Clinic Gift) George Mason University George Washington University Virginia Health Care Foundation Virginia Primary Care Associates Northern Virginia Police Gang Response Intervention Team
  • Transcript

    • 1. Advocacy Techniques Success Stories The Local Perspective Frank J. Principi, Executive Director September 10, 2009
    • 2.  
    • 3. Community Health Center Management Challenge
      • Financial Crisis
      • Not Look-Alike Or FQHC
        • Not Medically Underserved Area/Population
      • Staff & Board Morale
      • Little Visibility
      • Controlled Shutdown Being Planned
    • 4.  
    • 5. Advocacy Strategy The Business Case
      • Business Objectives/Opportunities
      • Value Proposition
      • Problem/Solution
      • Deliverables/Outcomes
      • Approach
      • Required Resources
      • Controls
    • 6. Advocacy Strategy Know The Economy & Politics
      • Economy
        • Local/State/Federal Budgets
        • Profit & Loss Of Contributor
        • Giving History
      • Politics
        • Composition Of Local Elected Board, General Assembly
        • Democrat/Republican Viewpoints
        • Campaign Contributions
    • 7.  
    • 8. Advocacy Strategy Tell Your “Story”
      • What Are You Solving
      • What Are Your Challenges
      • What Are Your Achievements
      • Context
      • Be Specific/Share The Data
      • Do The “Ask”
    • 9. Advocacy Strategy Tell Your “Story” (Continued…)
      • Networking Events
      • Local Government Meetings
      • Meet With Elected Officials & Community Leaders
      • Media
        • Television/Cable
        • Newspaper
        • Radio Interviews
        • Twitter, FaceBook, You Tube
    • 10.  
    • 11. Advocacy Strategy
      • Build The Business Case
      • Know The Economy & Politics
      • Tell Your Story
      • Repeat
    • 12.  
    • 13. Community Health Center Success Story
      • FQHC Designation
      • Team-Building & New Board of Directors
      • $2.7 Million In Fundraising/$2.3 Million In Pipeline
      • Primary Care Home (6,000 Patients, 17,500 Visits)
      • New Partnerships & Media Coverage
      • Electronic Medical Records