Marketing your service or – what is the difference between an MRI scanner and a Library?

Not much? Both have customers/readers/patients Both provide a service Both rely on good customer relations BUT…. Private vs. Public sector

Both have customers/readers/patients

Both provide a service

Both rely on good customer relations

BUT….

Private vs. Public sector

Know your users User surveys Referral route Patient satisfaction Referrer satisfaction Snapshot surveys British Library Talk to them

User surveys

Referral route

Patient satisfaction

Referrer satisfaction

Snapshot surveys

British Library

Talk to them

What is your USP? For us: Claustrophobia Positional imaging For a library Unique collections Special services Part of the community

For us:

Claustrophobia

Positional imaging

For a library

Unique collections

Special services

Part of the community

Practicalities Events Shows Educational events Publications Leaflets Bookmarks Advertising Local papers Editorials Word of mouth

Events

Shows

Educational events

Publications

Leaflets

Bookmarks

Advertising

Local papers

Editorials

Word of mouth

Artwork

It says what it does on the tin..

Even for libraries

Course CILIP: Producing effective promotional literature led by Chris Wells

CILIP: Producing effective promotional literature led by Chris Wells

Find an artist http://www.angelaspalmer.com/

Or a film?

Thank you for listening [email_address]