A construção da imagem do pcc no jornalismo

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Artigo científico apresentado na Intercom Sudeste 2011.

Artigo científico apresentado na Intercom Sudeste 2011.

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  • 24. / ^   /  ys/    Z ^ ^ W ^WDR 3&& 3ULPHLUR &RPDQGR GD &DSLWDO
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  • 28.  ³3&& OLGHUD  PLO SUHVRV HP  FLGDGHV GH 63QD PDLRU UHEHOLmR GD KLVWyULD GR SDtV´ H ³3URYD GH )RJR´ 
  • 29.  3&& SDUD D FLGDGH GH 6mR 3DXOR(P PDLR GH  D VXFHVVmR GH HYHQWRV JHUDGRV SHOR 3&& TXH GXUDUDP TXDWUR GLDV HLQWHUURPSHUDP R IXQFLRQDPHQWR GD FLGDGH GH 6mR 3DXOR JDQKDUDP HQRUPH UHSHUFXVVmRSHOD PtGLD HYLGHQFLDQGR SRU VXD YH] R FDUiWHU HVSHWDFXODU QD FREHUWXUD SHOD PtGLD H QDRUJDQL]DomR GRV HYHQWRV SHOD IDFomR 1R GLD  GH PDLR GH  D )ROKD GH 6 3DXORHVWDPSRX HP TXDWUR SiJLQDV QR FDGHUQR &RWLGLDQR DV PDQFKHWHV ³3&& DWDFD H PDWDSROLFLDLV DSyV WUDQVIHUrQFLDV´ H ³3ROtFLD SUHWHQGLD LVRODU D F~SXOD GR 3&&´1R GLD  GH PDLR GH  D IDFomR JDQKRX YLVLELOLGDGH H UHFHEHX JUDQGH GHVWDTXHOHYDQGR D PDQFKHWH GH FDSD ³$WDTXHV GR 3&& GHL[DP  PRUWRV´ 2 &DGHUQR&RWLGLDQR DSUHVHQWRX XPD HGLomR HVSHFLDO 3RU PHLR GD VXEUHWUDQFD ³JXHUUD XUEDQD´ DH[SOLFLWDomR GRV Q~PHURV IRUDP FDGD YH] PDLV SUHVHQWHV QD FREHUWXUD GD )ROKD GH 63DXOR $ PDQFKHWH ³0DLRU DWDTXH GR 3&& ID]  PRUWRV´ p R GHVWDTXH GR FDGHUQRUHIHULGR VREUH D LPDJHP GR FKDSpX HQVDQJHQWDGR GH XP SROLFLDO
  • 30. / ^   /  ys/    Z ^ ^ W ^W 1R PDLRU DWDTXH Mi UHDOL]DGR FRQWUDV DV IRUoDV GH VHJXUDQoD GH 6mR 3DXOR D IDFomR FULPLQRVD 3&& 3ULPHLUR &RPDQGR GD &DSLWDO
  • 31. SURYRFRX D PRUWH GH  SHVVRDV IHULX RXWUDV  ERPEDUGHRX GHOHJDFLDV PHWUDOKRX FDUURV H EDVHV GD 3ROtFLD 0LOLWDU GH JXDUGDV PXQLFLSDLV H DWp GR &RUSR GH %RPEHLURV H DLQGD SURPRYHX  UHEHOL}HV VLPXOWkQHDV HP SUHVLGLRV GD UHJLDR PHWURSROLWDQD H GR LQWHULRU GR (VWDGR VHJXQGR R JRYHUQR )$&d­2 SURPRYH  DWHQWDGRV HP  KRUDV )ROKD GH 6 3DXOR  GH PDLR GH  6mR 3DXOR &RWLGLDQR S $
  • 32. 1HVVD HGLomR R FDGHUQR UHSHUFXWH HP QRYH SiJLQDV RV HYHQWRV SURWDJRQL]DGRV SHOR3&& DSRQWDQGR D DQiOLVH GH HVSHFLDOLVWDV D SRVLomR GR *RYHUQR (VWDGXDO DUHSHUFXVVmR GDV UHGHV VRFLDLV H R GHVGREUDPHQWR GRV DWDTXHV1R GLD  GH PDLR GH  D LPDJHP GH XP {QLEXV LQFHQGLDGR LOXVWURX D FDSD GD )ROKDGH 6 3DXOR H QRYDPHQWH R 3&& IRL R FHQWUR GDV DWHQo}HV SRU PHLR GD PDQFKHWH ³3&&ID] PDLV GH  DWHQWDGRV H SURYRFD  PRWLQV  PRUUHP´ 2 GHVWDTXH jV HVWDWtVWLFDVGH PRUWRV H DWHQWDGRV p DOJR TXH WDPEpP FKDPD DWHQomR H HYLGHQFLD D IRUoD GD IDFomR$R ID]HU LVVR R MRUQDOLVPR D DOLPHQWD$ SUHVHQoD GH LPDJHQV GH {QLEXV HP FKDPDV UHEHOLmR GH SUHVLGLiULRV H R QRPH GDIDFomR PRVWUDGR GR DOWR SHORV YHtFXORV MRUQDOtVWLFRV HQWUH HOHV R MRUQDO DQDOLVDGR IRLPDLV XP UHIRUoR SDUD RV DWHQWDGRV  1DV  SiJLQDV QDV TXDLV IRL UHWUDWDGD D DWXDomR GR3&& QHVVH GLD IRL SRVVtYHO REVHUYDU D LPSRUWkQFLD GDGD jV LPDJHQV 1R FDGHUQR&RWLGLDQR D PDQFKHWH ³3&& DWDFD {QLEXV H EDQFRV SURPRYH PHJDUUHEHOLmR H DPSOLDPHGR QR (VWDGR´ p GLYLGLGD HP WUrV RUDo}HV GH PRGR TXH LOXVWUH DV LPDJHQV GHVWDFDGDVH RV Q~PHURV TXH LQGLFDYDP ³ PRUWHV  DWDTXHV H  UHEHOL}HV´1R TXDUWR GLD GH DWDTXHV DV H[SUHVV}HV ³PHGR´ ³WHUURU´ H ³SkQLFR´ FRQWLQXDUDP D VHUYHLFXODGDV QDV PDWpULDV GR MRUQDO 1R GLD  GH PDLR GH  D PDQFKHWH GH FDSD GD)ROKD GH 6 3DXOR DYLVD TXH R ³7HPRU GH QRYRV DWDTXHV FDXVD SkQLFR H IHFKD HVFRODV HORMDV´ 2 FDGHUQR &RWLGLDQR VRE FKDSpX ³JXHUUD XUEDQD´ OHYRX D PDQFKHWH DR TXDOHQIDWL]DYD TXH ³R PHGR GH DWDTXHV SDUD 6mR 3DXOR´ ( QRYDPHQWH RV Q~PHURV QD FRUYHUPHOKD JDQKDUDP WDQWR GHVWDTXH TXDQWR DV LPDJHQV GH IRJR H GH EDQGHLUDV FRP RQRPH 3&& 8PD RQGD GH SkQLFR IH] SDUDU RQWHP D PDLRU H PDLV ULFD FLGDGH GR SDtV H HVSDOKRX FKRTXH H PHGR SHOR (VWDGR GH 6mR 3DXOR 1R TXDUWR GLD GH WHUURU SURYRFDGR SHOD IDFomR FULPLQRVD 3&& FRQWUD EDVHV SROLFLDLV DVVDVVLQDWRV H UHEHOL}HV 0DV DWDTXHV D {QLEXV IyUXQV D PDGUXJDGD IRUDP DPSOLILFDGRV DR ORQJR GR GLD 
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