Chicken and Waffles Racing
• Team Profile:
Chicken and Waffles Racing is a team of seasoned elite
amateur cyclists. At an average age of 40, we view ourselves as
ambassadors of sport; we remain competitive while juggling
family and professional responsibilities.
● Mission Statement:
The Chicken and Waffles Racing mission is to lead by
example, advancing the concept that competitive sport can be
a light-hearted, proactive, health option throughout one’s
The digital era brings new opportunities for brands looking
to increase awareness and develop relationships.
Chicken and Waffles Racing team competes year-round,
utilizing cycling events and social media to bring visibility
Our team is looking for sponsors that share our sense of
community, humor, professionalism and healthy living.
Our goal is to develop long-lasting relationships with all of
According to the National Association of Sporting Goods Retailers, cycling is
the second most popular recreational activity. Cycling enthusiasts generally fall
into one of the 4 categories below. As a team, Chicken and Waffles Racing
compete throughout the year at an elite level.
Cycling FansUtility Cyclist
US Racing Demographics
According to USA Cycling, the US governing body for bike racing,
87% of licensed bike racers are men. Over 50% of licensed racers are
between the ages of 35 and 54.
The Chicken and Waffles Racing philosophy is light-hearted yet professional
and competitive. We strive to be ambassadors of bike racing, realizing we are in
the public eye in the follow ways:
● Community Visibility
● Race Venue Visibility
● Social Media Visibility
● Website Visibility
As businessmen, parents and spouses, we take our community visibility
seriously, presenting ourselves in a manner that will reflect positively on our
sport, our team, our sponsors and ourselves.
Race Venue Visibility
Chicken and Waffle compete at road racing events, mountain bike events and cyclocross events throughout
the entire year. Our mature relationships with race promoters help us bring visibility to our sponsors on
Major 2014 Events
1. Austin - Driveway Series, Thursdays (Mar - Oct)
2. New Braunfels - Tour of New Braunfels (Feb)
3. Walburg - Walburg Road Race (Feb)
4. Pace Bend - Pace Bend Road Race (Feb)
5. Lago Vista - La Primavera Road Races (Mar)
6. Fayetteville - Fayetteville Stage Race (Mar)
7. Dallas - Matrix Challenge (April)
8. Silver City, NM - Tour of the Gila (May)
9. Houston - Houston Grand (May)
10. McKinney - Bike The Bricks (May)
11. Tulsa - Tulsa Tough (June)
11. Wichita Falls - Hotter Than Hell (August)
12. Austin - Tour of Austin (September)
13. Utah - Masters Nationals
14. Ft. Hood - Texas State Championships
Web Visibility: Site & Social Media
CNW Racing Website
CNW Racing utilizes Internet channels to chronicle team successes and failures as well
as industry oddities. The team also leverages these profiles to publicly thank our
sponsors. Many announcements and status updates get syndicated to other channels or
“re-broadcasted” by followers for increased visibility.
Short side panels $2k
Chest and back $3k
Chest only $1.5k
Back only $2k
Both shoulders $1k
Center back of shorts $1k
*Jersey pocket $750 each
*Both backside panels $750
*The value of these placements can be substituted for product, twice face value.
Proposal Summary, Deadlines
So that we may place our team kit order in a
manner that will allow maximum return for all
ofour sponsors for next year, we will need to
confirm commitments by Sept 30, 2013.
● All cash must be in hand.
● All digital media files must be in hand in vector format.
● Contracts must be signed.
Chicken and Waffles Racing
Thanks for your time and consideration.