Delivering Disaster Education Becky Koch North Dakota State University Rick Atterberry University of Illinois at Urbana-Champaign Steve Cain Purdue University Virginia Morgan Alabama Cooperative Extension System
Introduction Virginia Morgan Extension Specialist Alabama Cooperative Extension System EDEN Chair Right Answers. Right Now.
When Disaster Strikes
Disaster Media Becky Koch Ag Communication Director North Dakota State University Right Answers. Right Now.
Traditional Media Newspapers Television Radio
Web Create and publicize a simple URL Tell people how to search, not just URL Update home page regularly, make it look new Feature a variety of tools on the Web: videos, feeds, interaction options
YouTube Short how-to videos Feature on Web and Facebook How to Build a Sandbag Dike Video
Social Media Twitter: publicize to get followers, use common hashtags Facebook: Use existing accounts, submit content as comments on others’ posts Smartphone apps: Possibly get involved in development
Summary Repurpose content in multiple media Cross market information Repeat often
Building Relationships Rick Atterberry Marketing/Communication Specialist University of Illinois at Urbana-Champaign
Reach Out to Local Emergency Manager They also work for county Usually understaffed
Local EMA Needs Communications assistance Animal/ag annex to local plan Membership on local emergency board Mitigation planning Reaching underserved audiences Facilities Education
Communications Assistance Often not trained as crisis communicators As communications professionals we may be able to help Small EMA staffs mean help may be needed
Animal/Ag Annex to Local Plan Local emergency manager required to complete planning May not have the contacts or expertise to complete ag-related parts of plan Animal annex can be a special problem
Membership on Local Emergency Board Extension directors usually on USDA State Emergency Boards The LEB is different, but similar Often in need of qualified members
Mitigation Planning Define mitigation FEMA money available County plans must be in place A good place for CED team involvement
Reaching Underserved Audiences Often difficult for local EMA Extension has experience in this area Consider non-conventional means Build on trust in Extension programming
QUETION: Should a homeowner expect higher waste disposal costs because of contaminated flood materials? QUESTION: Is my food safe? Extension offices usually have good connectivity Meeting rooms Parking Facilities
Education/Programming Food safety Power equipment/generator safety Landscape restoration Assistance with animals
Collaborating with Others Let it evolve! Steve Cain Disaster Communication Specialist Purdue University
Collaborating Collaborating Partners Emergency Management FEMA State Local Volunteer Organizations National State Local Ag Specific
Collaborating Ask yourself: Why? Am I ready? How?
Collaborating Preparing yourself If you have communicated crisis or disaster information you are one step closer to a PIO. But there’s lots of free trainings ICS EMI In-State and local training Experience http://tinyurl.com/EMI-ICStrainings
Who to Partner With FEMA or State Emergency Management VOADs State Department of Ag or Animal Health State Department of Health Other State Departments
My Focus Indiana and National VOAD Indiana VOAD membership since 2005 Provide Web updating Vice President 2008-2009 President 2009-2010 National VOAD Board member since 2010 Created a partnership between National VOAD EDEN Learn the system that makes volunteers response work in the U.S.
Worst Floods in Indiana Developed 14 long-term recovery committees that helped more than 30,000 survivors.
COAD Development Indiana now has 12 COADs because of Purdue Extension These COADs are excellent, locally-based populations for more education that is either delivered by or facilitated by Extension.
Delivering Disaster Education Interdisciplinary Communicators and technologists Consistent/persistent messaging
Thank You Presenters Virginia Morgan firstname.lastname@example.org Becky Koch email@example.com Rick Atterberryratterbe@illinois.edu Steve Cain firstname.lastname@example.org