Ace netc 2011 delivering disaster education

Delivering Disaster Education
Becky Koch
North Dakota State University
Rick Atterberry
University of Illinois at Urbana-Champaign
Steve Cain
Purdue University
Virginia Morgan
Alabama Cooperative Extension System

Introduction
Virginia Morgan
Extension Specialist
Alabama Cooperative Extension System
EDEN Chair
Right Answers.
Right Now.

When Disaster Strikes

Face-to-Face Contact

Mobile Communication

Disaster Media
Becky Koch
Ag Communication Director
North Dakota State University
Right Answers.
Right Now.

Traditional Media
Newspapers
Television
Radio

Web
Create and publicize a simple URL
Tell people how to search, not just URL
Update home page regularly, make it look new
Feature a variety of tools on the Web: videos, feeds, interaction options

YouTube
Short how-to videos
Feature on Web and Facebook
How to Build a Sandbag Dike Video

Social Media
Twitter: publicize to get followers, use common hashtags
Facebook: Use existing accounts, submit content as comments on others’ posts
Smartphone apps: Possibly get involved in development

Summary
Repurpose content in multiple media
Cross market information
Repeat often

Building Relationships
Rick Atterberry
Marketing/Communication Specialist
University of Illinois at Urbana-Champaign

Reach Out to Local Emergency Manager
They also work for county
Usually understaffed

Local EMA Needs
Communications assistance
Animal/ag annex to local plan
Membership on local emergency board
Mitigation planning
Reaching underserved audiences
Facilities
Education

Communications Assistance
Often not trained as crisis communicators
As communications professionals we may be able to help
Small EMA staffs mean help may be needed

Animal/Ag Annex to Local Plan
Local emergency manager required to complete planning
May not have the contacts or expertise to complete ag-related parts of plan
Animal annex can be a special problem

Membership on Local Emergency Board
Extension directors usually on USDA State Emergency Boards
The LEB is different, but similar
Often in need of qualified members

Mitigation Planning
Define mitigation
FEMA money available
County plans must be in place
A good place for CED team involvement

Reaching Underserved Audiences
Often difficult for local EMA
Extension has experience in this area
Consider non-conventional means
Build on trust in Extension programming

QUETION: Should a homeowner expect higher waste disposal costs because of contaminated flood materials?
QUESTION: Is my food safe?
Extension offices usually have good connectivity
Meeting rooms
Parking
Facilities

Education/Programming
Food safety
Power equipment/generator safety
Landscape restoration
Assistance with animals

Collaborating with Others
Let it evolve!
Steve Cain
Disaster Communication Specialist
Purdue University

Collaborating
Collaborating Partners
Emergency Management
FEMA
State
Local
Volunteer Organizations
National
State
Local
Ag Specific

Collaborating
Ask yourself:
Why?
Am I ready?
How?

Collaborating
Preparing yourself
If you have communicated crisis or disaster information you are one step closer to a PIO.
But there’s lots of free trainings
ICS
EMI
In-State and local training
Experience
http://tinyurl.com/EMI-ICStrainings

Who to Partner With
FEMA or State Emergency Management
VOADs
State Department of Ag or Animal Health
State Department of Health
Other State Departments

My Focus
Indiana and National VOAD
Indiana VOAD membership since 2005
Provide Web updating
Vice President 2008-2009
President 2009-2010
National VOAD Board member since 2010
Created a partnership between National VOAD EDEN
Learn the system that makes volunteers response work in the U.S.

Worst Floods in Indiana
Developed 14 long-term recovery committees that helped more than 30,000 survivors.

COAD Development
Indiana now has 12 COADs because of Purdue Extension
These COADs are excellent, locally-based populations for more education that is either delivered by or facilitated by Extension.

Discussion

Delivering Disaster Education
Interdisciplinary
Communicators and technologists
Consistent/persistent messaging

Thank You
Presenters
Virginia Morgan morgamv@auburn.edu
Becky Koch becky.koch@ndsu.edu
Rick Atterberryratterbe@illinois.edu
Steve Cain cain@purdue.edu

Ace netc 2011 delivering disaster education

by Virginia Morgan

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Ace netc 2011 delivering disaster education Presentation Transcript