CREATIVE MARKETING - How To Set Yourself Apart and Win Customers

1000ventures InsBeCo 1000advices success360 fun4biz Creative Marketing Inspirational Micro-course By Vadim Kotelnikov Founder Inspirational Business e-Coach We don’t teach, we inspire!

Inspirational Business e-Coach The World’s #1 Source of Inspiration and Innovation! Our Clients Enterprises: 3M, ABB, Adidas, Alcatel, Bayer, Boeing, BAT, BP, Canon, Cisco, Corning, GE, HP, Hitachi, Hyundai, IBM, Intel, J&J, Microsoft, Motorola, Nokia, Oracle, Philips, Samsung, Shell, Siemens, Sony Banks: Citicorp, Goldman Sachs, JP Morgan Chase, Standard Chartered Consultants: Deloitte, Ernst & Young, KPMG, McKinsey InsBeCo Welcome to the world of inspirational micro-courses! We help you create wonders!

Creative Marketing Stand Out From the Crowd Your product Creative Marketing Average Marketing Average Marketing Average Marketing Average Marketing 1000ventures.com

Creative Marketing Selected Amazing Results InsBeCo Success Stories Thanks to a creative marketing solution, Estee Lauder penetrated the European market at a cost of just one bottle of perfume! Estee Lauder Thanks to an outside-the-box marketing idea, Half.com captured the attention of the whole World and was sold for $300 million! Half.com Thanks to a creative Tao-style effortless marketing, Inspirational Business e-Coach attracted customers from over 100 countries! InsBeCo

Creative Marketing The Key To Explosive Growth InsBeCo Creative marketing will help you generate the results you’ve been looking for. Unique original low-cost marketing ideas can help you grow your business tremendously. Innovative marketing strategies can move your brand quickly from an intriguing concept to a household name.

The Essence of Creative Marketing Creative Problem Solving InsBeCo Marketing and selling is about solving customer problems. Creative marketing and selling is about solving these problems creatively. It is also about solving creatively problems you face when dealing with difficult prospective customers.

How To Reach a Prospective Customer? Reaching Through a Window Creative Problem Solving Tony Wainwright, chairman of a $2.5 billion corporation and one of the world’s foremost salespeople, once sat in the reception room of the Wrigley Co. for two days, trying to get a meeting with company chairman Philip K. Wrigley. Finally, he cornered a window washer, gave him $200, and got him to write on the chairman's window: "Wainwright has a great idea." Naturally, Wrigley came out immediately to see who this Wainwright fellow was and to hear what he had to say. InsBeCo Adapted from 12 Clichés of Selling and Why They Work , Barry Farber Success Story

Estee Lauder Winning Creative Marketing Ideas Best practices Estee Lauder Breaks Galleries Lafaytte When Estee Lauder wanted something, she used highly creative tactics to get it. She resorted to one such tactic to break the prestigious Galleries Lafayette account in Paris. When the manager refused to stock her products, Lauder “accidentally” spilled her first women's fragrance Youth Dew on the floor during a demonstration in the middle of a crowd. As the appealing scent wafted through the air, it quickly aroused the interest of customers, who began asking where they could purchase the product. Seeing this, the manager capitulated and gave Lauder her initial order. InsBeCo Estee Lauder pioneered many innovative marketing concepts:
Free sample s
Signature packaging
The power of touch
Approachable beauty advertising images

Buzz Marketing A Word-Of-Mouth Marketing Strategy Palm 65% of customers who bought a palm organizer told the makers of this device that they have heard about it from another person. Buzz marketing involves cultivating opinion leaders and getting them to spread information about your product or service to others in their communities. The Buzz Marketing Concept Design your product and marketing activities in such a way that it will give people an opportunity to talk about your product or service. Success Story Half.com The entrepreneurs from Half.com persuaded the City council of Halfway to change the name of the city to Half.com. Millions of NBC viewers and Internet users throughout the country and the world experienced the proclamation of the World's First Dot Com City. Ten3 Business e-Coach 60% requests for inspirational Ten3 trainings were received thanks to positive buzz Success Story Success Story InsBeCo

Creative Marketing Half.com Inspires Buzz by Renaming a Town Outside-the-box Buzz Marketing Idea: The entrepreneurs from Half.com persuaded the City council of Halfway (population 350) to change the name of the city to Half.com. Millions of NBC viewers and Internet users throughout the country and the world experienced the proclamation of the World's First Dot Com City. Success Story
Business Benefits
Half.com catapulted to the Top Ten list as one of the most trafficked retail sites on the Internet in less than a year, with budgets one-tenth the size of their competitors.
8 million registered users in less than three years.
Before spending a single dime in traditional marketing, Half.com captured the attention of the media, and the Internet community. Time magazine called it "one of the greatest publicity coups" in history.
Twenty days after the launch, e-Bay called. Within six months Half.com was sold to eBay for US$ 300 million.
InsBeCo

Burger King Creative Customer Survey and Buzz Marketing Best practices
In a stunt aptly named the “Whopper Freak-out!” Burger King made one of their US branches a “Whopper Free Zone”. Using hidden cameras, they simply recorded the reactions of their customers upon being told “Sorry, we no longer serve Whoppers.” The contorted disbelieving faces told the company more of a story than answers on a survey every could.
Targeting the elusive and highly coveted segment of 18- to 34-year-old men, a group that is often considered resistant to traditional ads, Burger King created entertaining and interactive website-based ‘Subservient Chicken’ and ‘Dr. Angus’ campaigns.
Burger King invented a curious fusion of an innovative market research approach and buzz marketing. InsBeCo

Creative Marketing Joke Fishing Tickle InsBeCo A storekeeper had for some time displayed in his window a card inscribed 'Fishing Tickle.' A customer drew the proprietor's attention to the spelling. 'Hasn't anyone told you of it before?' asked the patron. 'Oh, yes,' the dealer said placidly, 'many have mentioned it. But whenever they drop in to tell me, they always buy something.'

Creative Marketing Inspirational Micro-course Thank You! Vadim Kotelnikov We don’t teach, we inspire! 1000ventures InsBeCo 1000advices success360 fun4biz InsBeCo Would you like to discover more? Your FREE Business e-Coach is here!

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CREATIVE MARKETING - How To Set Yourself Apart and Win Customers

by Vadim Kotelnikov

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