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6Ws
of Corporate Growth
Ten3 Micro-course
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© Vadim Kotelnikov
Author and Founder
Ten3 Business e-Coach
www.1000ventures.com, www.1000advices.com 6Ws of Corporate Growth
(Ten3 Micro-course)
We don’t just teach – we inspire! 1000ventures.com

6Ws of Sustainable Corporate Growth
Why – What – Where – When – Who – How
Know WHAT
 Customer Value
 Competitive Advantage
 Sustainable Growth
Know HOW Know WHERE
 Competing, Innovating  Enterprise Strategies
Know
 Organization, Processes  Road-mapping
WHY
 Marketing, Selling  Market Research
 Vision
 Values
 Capabilities
Know WHO Know WHEN
 Leaders, Managers  Change Management
 Employees, Teams  Pursuing Opportunities
 Customers, Partners  Fast Company
© Vadim Kotelnikov More information at 1000ventures.com: “6Ws of Business Success”

Corporate Vision
Providing Purpose, Direction and Motivation
Vision is a short and inspiring statement of what your organization
intends to become and to achieve at some point in the future.
Corporate Vision May Contain Commitment to:
 Creating an outstanding value for customers and other stakeholders
 Developing a great new product or service
 Developing a great company
Examples of Corporate Vision
We bring good things to life.
GE
To become the world's leading consumer company for
Ford
automotive products and services.
To enable people and businesses throughout the world to realize
Microsoft
their full potential.
To create a global Virtual Venture Valley inspiring innovation.
Ten3
More information at 1000ventures.com: “Vision, Mission, Goals”

Lessons from Jack Welch Best
Put Values First practices
Play up the \"soft stuff\" – the company's values and
culture. Don't focus too much on the numbers.
\"Numbers aren't the vision; numbers are the
products.\" Focus more on the softer values of
building a team, sharing ideas, exciting others.
 Don't focus too much on numbers
 Let values rule
 Live values
 Emphasize your company's values and culture
 Part your company with those who don't live the values
of your company
More information at 1000ventures.com: “Shared Values”

The Tao of Customer Value Creation
Harmonizing Outside-In and Inside-Out Strategies
Yin Yang
Passive, Receptive Active, Creative
Outside-In Inside-Out
Easy-To-Do-Business With More Value Added
• Looking at your business • Giving your customer more than
from the customers' point of you ever have before and more
view to understand than they expect from you.
customer perceptions.
• Eliminating obsolete value
• Making it easy for your offerings and introducing new
customers to do business ones to meet growing customer
with you. needs, or to create these needs.
Inspired by \"Agenda\", Michael Hammer, 2001 More information at 1000ventures.com: “Customer Value Creation”

Mastering Your Enterprise Strategy
The Three Hierarchical Levels of Strategy
Enterprise strategy is
Strategy is a set of
concerned with the
analytic techniques
match between your
for understanding
Corporate company’s internal
and influencing
capabilities and
your company’s
Strategy its external
position in the
Business you should be in environment
market place
Business Strategy
Tactics
to beat the competition
Functional Strategy
Operational methods
to implement the tactics
More information at 1000ventures.com: “Enterprise Strategy”

The Tao of Change Management
Balance Between Adapting To and Creating Change
\"The future is coming so fast, we can't “The best way to predict the
possibly predict it; we can only learn future is to invent it.” – Alan Kay
to respond quickly.\" – Steven Kerr
Yin Yang
Passive, Receptive Active, Creative
Adaptive Changes Generative Changes
 creating and leading change
 responding to external change
 revolutionizing industry
 anticipating change; listening
 introducing revolutionary
 searching for emerging
products and services
opportunities
 creating new business models
 creating an adaptive
organization
 creating new core
competencies and capabilities
 preserving core continuities
© Vadim Kotelnikov More information at 1000ventures.com: “Change Management”

New Company-Employee Partnership
New Concept for the New Knowledge Economy
The Employee and
The Company The Employee
Company
– assumes – owns his or her
responsibility for - work together to ensure career and takes on
investing in the that the organization burden of building
employee and meets market needs and the capabilities that
is successful, since
providing work that add value to the
ongoing success
makes the individual organization and
provides the context for
“employable” in the ensure his or her
marketplace ongoing employment own marketability
Adapted from “The Centerless Corporation”, B.A.Pasternack & A.J.Viscio 1000ventures.com

Innovation-friendly Organization
The Six Components
Ecosystem Top
management
team
leading innovation
Vision & Culture
strategy supporting
People
for innovation innovation
Cross-functional Empowered
teams employees
mapping innovation road driving innovation
Processes, practices, and systems
supporting innovation
More information at 1000ventures.com:
© Vadim Kotelnikov “Innovation-friendly Organization”

Synergistic Marketing and Selling
Creating, Winning, and Retaining Customers
 Customer Intimacy  Customer Value Proposition
 Service-Profit Chain  Positioning & Advertising
 Value Innovation  22 Laws of Marketing
MARKETING
GROWING TOGETHER  Listening
 Observing
 Creating Value
Customer Care
 Branding
 Differentiating
 Communicating
 Influencing
RETAINING SELLING
 Customer Service  Relationship Selling
 Customer Relationships  Persuading People
 Customer Satisfaction  Closing the Deal
© Vadim Kotelnikov More information at 1000ventures.com: “Synergistic Marketing”

Building a Sustainable Growth Business
Ten Rules
1 Believe in your vision and your business. Commit to it.
2 Define shared values and let values rule.
3 Build and synergize corporate capabilities.
4 Focus on and care about your customer.
5 Create a winning organization.
6 Reinvent your business continually.
7 Be the market leader – introduce disruptive products.
8 Live speed.
9 Institutionalize innovation.
10 Make business fun.
1000ventures.com
© Vadim Kotelnikov

Ten3 Business e-Coach – We help you change the World!
The world’s leading source of inspiration, innovation, and unlimited
growth!
This Ten3 Micro-course
Know
10 slides WHAT
is an excerpt from Superior Value
Ten3 Mini-course Know Know
Know
HOW WHERE
WHY
6Ws of Business
Producing &
 Vision Strategies
Selling
Corporate Growth  Values
 Capabilities
Know Know
150 slides WHO WHEN
+ Managing Change
Leaders & Team
150 Executive Summaries
http://1000ventures.com/products/sl_6w_business_success.html
We don’t just teach – we inspire! 1000ventures.com

Ten3 Business e-Coach – We help you change the World!
Unique source of inspiration, innovation and unlimited growth!
6Ws of
Corporate Growth Thank you!
Ten3 Micro-course
10 slides
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Ten3 Mini-course 6Ws of Corporate Growth
150 slides + 150 Executive Summaries
We don’t just teach – we inspire! 1000ventures.com